Managementul feminin

Curajul si ambitia sunt trasaturi definitorii ale femeilor de afaceri sau a celor care ajung in pozitii-cheie ale companiilor. Intr-o socitetate mascunilizata femeia de afaceri este expusa unei duble provocari: sa se afirme profesional si in acelasi timp sa isi pastreze feminitatea.In atitudinea fata de concurenta se remarca la femei o preponderenta a strategiilor indirecte de competitie ele pun accent pe calitate, simt estetic si in acest fel isi afirma produsele companiei proprii sau pentru care lucreaza, spre deosebire de barbati, care prefera confruntarea face-to-face.Studiile recente ale lui Daniel Goleman arata ca inteligenta emotionala a managerilor si angajatilor este tot mai mult un factor de succes esential. Femeile iau mai mult in considerare atmosfera emotionala a companiei, calitatea relatiilor dintre angajati si dintre angajati si conducere. Ele au un radar foarte fin si simt imediat cand atmosfera emotionala a companiei este afectata si pot actiona in directia ameliorarii climatului afectiv cu efecte directe asupra productivitatii.Femeile manager au o analiza mai atenta si mai prudenta asupra riscurilor in afaceri, inclusiv in negocieri, unde sunt mai vigilente, dar si mai cooperante, comparativ cu barbatii care lupta sa-si afirme suprematia. De asemenea, studiile au aratat ca femeile descifreaza mai rapid limbajul non verbal al interlocutorului ceea ce le confera un avantaj indubitabil in negociere.In plus, femeile beneficiaza si de intuitie o resursa insa putin cunoscuta si utilizata, la fel ca inteligenta emotionala. Intuitia pe confera avantajul flexibilitatii si creativitatii in abordarea unei negocieri.In timp ce barbatii sunt mai preocupati de obiecte, au tendinta de a comanda si controla, femeile sunt mai mult orientate spre potentialul uman al afacerii, iar in cultura organizatiilor conduse de femei predomina valori de tipul: incredere, colaborare, echipa, intelegere. Totodata, femeile mai au un atu esential, desi insuficient cunoscut si pus in practica, in Romania cel putin inteligenta emotionala. Desi nu sunt mai destepte decat barbatii in aceasta privinta, femeile au totusi o mai mare aplecare spre comunicare, factorii motivvationali si gradul de satisfactie a personalului din interiorul organizatiei care devin din ce in ce mai mult ingredientele de top ale reusitei unei afaceri.

Female managementCourage and ambition are defining traits of businesswomen or those women who get to key management positions. In a male society, businesswomen face a double challenge: to make a name for themselves professionally and to retain their feminity. When it comes to their attitude to competition, women show a penchant for indirect competition strategies they focus on quality, aesthetics and thus promote the products of their own company or the company they work for; unlike men, who prefer face-to-face confrontation.Recent studies by Daniel Goleman show that the emotional intelligence of managers and employees is becoming a more essential factor of success. Women tend to pay more attention to the companys emotional mood, the quality of relationships between employees and between employees and the management. They have a radar with which they sense immediately when the companys emotional mood is affected, and are able to improve the climate with direct effects on productivity.Female managers take a more careful, cautious decision when analyzing business risks, including during negotiations, where they are more vigilant and more cooperative, as opposed to men who fight for their supremacy. At the same time, studies have also shown that women are able to decipher their interlocutors non-verbal language quicker, which gives them an unquestionable advantage during negotiations. Moreover, women also benefit from their intuition a resource which is known and used as little as emotional intelligence. Intuition gives them the advantage of flexibility and creativity when approaching a negotiation. While men are more concerned about things, and try to command and control, women are much more oriented toward human potential of a business; the culture of women-led organization is ruled by values such as confidence, collaboration, team, understanding. Also, women have another untapped characteristic, although little known in Romania emotional intelligence. Even though they are not smarter than men in this situation, women lean towards a more communicative style, motivational factors and have a sense of organizational satisfaction traits that are rapidly becoming the top ingredient of business success.Page | 1