Keyword Research
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Transcript of Keyword Research
Despre Cuvinte Cheie
De ce sunt importante cuvinte cheie?La ce ajuta cuvintele cheie?Cum le gasim pe cele mai bune?Cum le gasim repede?
La ce Ajuta Cuvintele Cheie
• Trafic organic• Relevanta• IA (Information Architecture)• Optimizari interne (meta taguri, content)• Link building• Identificare competitie• Identificare noi oportunitati de business
Surse de Cuvinte Cheie
• Date istorice (GA + WMT)• Adwords KW Planner• 3rd party tools• Google/Bing/Yahoo/Yandex• Competitie
LSI / LDA / TF*IDF
• Latent Semantic Indexing• Latent Dirichlet Allocation (Topic Modelling)• Term Frequency – Inverse Document
Frequency
Metoda Automata
• OpenS – Open Source Software– Incoming Kw– Adjacent Kw– Keyword Extractor– Related KW– Keyword Analysis – KW Lab
Concluzii• Cuvintele cheie reprezinta fundatia unui site• Folositi tool-uri si automatizari• Intelegeti nisa: serviciile produsele• Intelegeti intentia utilizatorului in functie de
tipul de cautare• Fiti creativi in identificarea noilor surse de
cuvinte
Multumesc!
• Daniel Ene, CMO at Agile Media• http://agilemedia.com • [email protected]• Facebook.com/danielicb• 0752 177 673