Engleza anul 2

7/28/2019 Engleza anul 2

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LIMBA ENGLEZA (Marketing)

A hot product is a brand new product that appeals very much to the public. AA CEO manager deals with the accounting department of a company FA company (to manage)..manages to attract new customers when they allocate enough money for this.A company that is risk averse is one that doesnt test the market before taking its marketing decisions.FA company that looses its customers is a company that doesnt have a high degree of defection. FA consumer must take a logical decision if he wants to buy a pension.A customer that (to buy)..buys... from a supplier for the first time would look for a lot of benefits.A director is one who writes screenplays for movies. F

A domestic bank is one that operates exclusively with national currency. FA famous advertiser called Cyrus Curtis considers that the key ingredient of an ad is its atmosphere

A home appliance is: a device designed to perform a specific function, especially an electrical device, such as a microwave, forhousehold use. A

A board of directors is a body of elected or appointed members who oversee the activities of a company. It may also be called: allanswers are correctA client gas to make a..decision if he wants to buy a pension. logicalA company can (to manage)............ to attract new customers if they allocate enough money for this. manageA Curriculum Vitae should be accompanied by ______ . a covering letterA famous advertiser called Cyrus Curtis considers that the key ingredient of an ad is its.. atmosphereA market leader is the company that .the largest quantity of a particular product and thus emerges as a leader sellsA marketing strategist should decide if products in the sector are primarily sold on logic rather than

A products market value represents the.at which that product would be sold if offered publicly. a) priceA stockbroker is: a professional who works at the bourse.A very important marketing decision is .resources between the existing customers and the new ones. to allocateA well known marketing strategy is to create a ..scheme for its loyal reward

A young man seeking car insurance for a sports car will pay a higher insuranceA manager who is technically competent is one who knows how to plan, lead, organize and control his own work as well as that of

the other employees. AA managers daily chores include resolving conflicts among subordinates. AA market leader is one who sponsors the most advertising campaigns. FA market leader is the company that sells the largest quantity of a particular product and thus emerges as a leader.A marketing strategist should decide if products in the sector are primarily sold on logic rather than on emotion.A marketplace is a square such as Victoria Square FA parent bank in one country that has a subsidiary in another country. AA products market value represents the price at which that product would be sold if offered publicly.A very important marketing decision is to allocate .resources between the existing customers and the new ones.A well known marketing strategy is to create a profitable scheme for its loyal customers.Ad writers forget they are salesmen; instead of sales they seek applauseAdvertisers should match entertainment with selling.Advertisers job is to sell. A

Advertising shouldn't be entertaining. FAfter you graduate this faculty will you attend an MA course?Alice knows how to behave when she ( to go)....goes.. to a job interviewAll employees are checked by their supervisors. AAll managers spend most of their time talking to people. AAll marketers know that P. Kotler (to write)...writes. the best books on marketingAd writers forget they are salesmen; instead of sales they seek power applauseAdvertisers should..entertainment with selling. matchAfter youthis faculty will you attend an MA course? graduateAll marketers know that P. Kotler (to write)........ the best books on marketing. has writtenAmalia has decided to get rid of the ___________ in her house. She cleaned her closets, kitchen and living room and donatedeverything she doesnt use to a charity. clutter


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An employer is ________ . a person or company that employs peopleApplicants must _________ the names of four referees and a CV. (include) includeAs soon as I _______ the project, I will let you know. finishAt 6 p.m. yesterday afternoon Mr. Smith _______________some clients in Toronto. was seeingAmex Membership Miles created a reward scheme that (to give)...gave...... some value back to its loyal customers.An assertive person is one who always speaks very loud. FAn ATM is an Automated Teller Machines that simplifies financial transactions with customers. AAn employer is one who works for a monthly subsidiary FAt present, women are better educated and hold more jobs worldwide than ever before. A

B2B is a short form from Business to Business and is used those aspects of e commerce that involve the exchange ofgoods and services between companies over the Internet a. to designateB2B is a short form from Business to Business and is used to designate those aspects of e-commerce that involve the exchange ofgoods and services between companies over the InternetB2C marketing designates a set of transactions between two companies. FB2C, business to consumer electronic commerce is a form of electronic commerce in which products and are sold from afirm to a consumer who this way doesnt have to buy from a traditional shop. servicesB2C, business-to-consumer electronic commerce is a form of electronic commerce in which products and services are sold from afirm to a consumer who this way doesnt have to buy from a traditional shop.Bill can make other people see his viewpoint. Bill is persuasiveBill forgot to enclose an application letter when he (to post)....... his CV. posted

Bill forgot to enclose an application letter when he (to post)...posted.... his CVBoth branches and subsidiaries are full-service banking institutions ABrooms and Dustpans Company did very little ___________ and it based its promotion on outdated figures that showed that veryfew people ever took up special promotions. research

By means of the Internet people can be connected with just a few mouse clicksBy means of the Internet people can be connected with just a few. mouse clicks

By the end of this year he ______ ten years in prison. will have spentBy the time you finish the project I will be back at the officeBy the time you finish the project I at the office. would be will be

C2C consumer to consumer is the oldest form of facilitating people to deal directly with each other e businessC2C consumer to consumer is the oldest form of e-business facilitating people to deal directly with each other.Come what may, if you are decided to become a manager, you'll do it in the end.Companies (to know)........ that the incentives they offer will attract more and more customers knowCompanies (to know)...know..... that the incentives they offer will attract more and more customers.Companies that sell credit know that they must strike a balance between keeping the old customers and attracting new ones.Companies that sell credit know that they must strikebetween keeping the old customers and attracting new ones. Balance

Connectivity makes bits to flow from one appliance or location to another. AConsumers aged 50 and older never use the Internet. FCreative people have a lot of fantasy, inspiration and intuition but they dont have logic at all. F

Did you __________ the concert last night? enjoyDirect marketers assume that people (to appreciate) ...........the direct delivery of services.Direct marketers assume that people (to appreciate) ...appreciate.....the direct delivery of services.Direct marketers understood that they (can) ......achieve greater customer retention by switching the emphasis from product toservice. could


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Direct marketers understood that they (to achieve) ...achieved.........greater customer retention by switching the emphasis fromproduct to service.Direct marketing is a form of marketing that attempts to send messages directly to consumers using addressable media such asmail and e-mailDirect marketing is a..of marketing that attempts to send messages directly to consumers using addressable media such asmail and e mail formDo you think that advertising should also be entertaining?Do you think that advertising should also be? EntertainingDont you think that this handwriting is illegible?will appreciate, appreciate

English is _______ by many people. spokenEric is a pragmatic man. Eric can find practical solutions to various problemsEverybody knows that Procter and Gamble products ( to be)...have been.. advertised a lot lately.Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their advertising mainly on pure emotional symbolism. AFederal Express is an excellent example of how expensive a well-designed service web site can be. FFill in the blanks with the right form of the verb so as to form correct grammatical statements: Alice knows how to behave whenshe ( to go)......... to a job interview. Goes

General marketers wanted to build brands the prospects would (to feel)........... familiar with. feelGeneral marketers wanted to build brands the prospects (to feel)...feel.... familiar with.Giving employees shares .............. . can help to increase motivationGlobal economy .......... .a rapid growth if funds weren't directed toward military dventures. would register

Global economy would register a rapid growth if funds weren't directed toward military adventures.

He spoke as if he knew something about our advertising campaign.

Have you got any information about marketing strategy? There are some notes in the red file on my desk. A

He ______ down a street near his home when he was kidnapped.. was walkingHe is the actor I __________ like bestHe spoke as if he something about our advertising campaign. a. knewHeaven forbid for you to leave the country!Heaven.......for you to leave the country! forbidHurry up! You could send the reports ASAP.Hurry up! You......the reports ASAP. Send

I ______ very disappointed. Your last school report was a disaster. feel

I ___________ an old university colleague of mine while I was traveling to Connecticut for a business meeting. (meet) metI am _____________with reference to the shipment of garments which we received Wednesday 25 March. (write). writing

I am working on this project right now. F


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I doesnt talk to many people. I talks to few people. A

I dont have no any superstitions. A

I have been working at IBM since 2006. A

I told him __________ a teacher and that I lived in Paris. I wasI will send you a message as soon as I finish reading the novel.I will send you a message as soon as I..the novel. this chapter finish readingI wish he understood the importance of being up to date with everything.I wish he.the importance of being up to date with everything. understoodI wish I had more imagination.I wish Imore imagination. hadI would like very much to have the ..to work for such a big company as yours. opportunityI would like very much to have the vacancy to work for such a big company as yours.Im looking forward to receiving news from you.Im looking forward to.news from you. receivingIf a company advertises products that are similar to others, it must make ample use of imagery in association with attractivesymbols. AIf a company wants to keep its high-spending customers, it must sell only expensive stuff. FIf a message has been aimed only at selling, the Internet users (react) ..negatively. will reactIf a message has been aimed only at selling, the Internet users (react) react negatively.If an advertising agency doesnt sell then it isnt .trendy creativeIf an advertising agency doesnt sell then it isnt profitable

If I (know) knew. how to get a sponsorship I would tell it to youIf I (know).how to get a sponsorship I would tell it to you. knew

If I had lost my credit card the last time I was at the Mall, I would have gone to the bank to get a replacement. A

If international organizations ..they wouldnt donate money for people suffering from war destruction. didnt careIf international organizations didnt care they wouldnt donate money for people suffering from war destruction.

If it snows the athletes for a run. WILL NOT GOIf Jane her homework the professor will give her a low grade. FORGETSIf Jane visited us we__________to the restaurant. WOULD GOIf only their commercial .. in the viewers memory their brand could have been famous! had lodgedIf only their commercial had been lodged in the viewers memory their brand could have been famous!If only they to understand the customers expectations, they would have been much more successful with their recentlylaunched product. had managedIf only they had managed to understand the customers expectations, they would have been much more successful with theirrecently launched product.If only we ..to work in advertising ten years ago!had startedIf only we had started. to work in advertising ten years ago!If the national currency (fall).. by almost more than half this year, the living standards would be radically reduced. fellIf the national currency (fall)fell.. by almost more than half this year, the living standards would be radically reduced.

If we only .what our competitors plan we could avoid launching a similar product. knewIf we only knew what our competitors plan we could avoid launching a similar product.If you (access) America Online you will find a lot of information. accessIf you (access)access America Online you will find a lot of information.If you are just beginning .a business you obviously dont have any existing customers.If you are just..a business you obviously dont have any existing customers. starting upIf you had wanted to succeed you _______________ harder. would have workedIf you have good interpersonal skills, it means that you can't have a lot of friends. FIf you really understand the customer's needs you can touch them atofthe coreIf you really understand the customer's needs you can touch them at the heart of their being.

If you want to open a bank account you should go to a bank. A


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In 1995 Heinz placed over half of its marketing budget into direct marketing and then move it back to advertising.In 1995 Heinzover half of its marketing budget into direct marketing and then move it back to advertising placedIn a big company, such as IBM, for instance, the general manager is the one who hires people. FIn order to make online customers visit a particular web site, marketers can use other media print. advertisingIn order to make online customers visit a particular web-site, marketers can use other media-print banners.In some companies, there are two separate boards, an __________ for the day to day business and a supervisory board for controlpurposes. executive boardIn Sweden, more than 45 percent of administrative and managerial positions are held by women. AIn the late 1990s the onset of pre pay options triggered a dramatic ..in sales. upturnIn the late 1990s the onset of pre-pay options triggered a dramatic raising in sales.

interactiveInteractive online services allow customers to access account balancesInteractive online services allow customers to access account.. balancesIt ( to be)..is... very good that the telemarketing officers have made a lot of sales calls.It is very good that the telemarketing officers (to make)...... a lot of sales calls this week., have madeIt seems that some companies have high levels of defectionIt seems that some companies have high levels ofa. defectionIts about time you ..us your suggestions. presentedIts about time you presented us your suggestions.Its high time our company .a new product. LaunchedIts high time our company launched a new product.

Jack was doing some filing when his boss asked him to find an invoice. A

Kids Only area offers homework help and online magazines along with the usual games, software and chat rooms.Language much too often what people feel. camouflages

Language complicates much too often what people feel.Last year Amex Membership Miles (to create)...... a reward scheme that would give some value back to its loyal customers.createdLeft-brain dominated people tend to focus more on their feelings rather than on their reason. FLittle Alan (use will use the computer to play games if you buy him one.Little Alan (use).. the computer to play games if you buy him one. will use

Marketing deals exclusively with advertising products. FMarketing is ________ . the theory and practice of presenting, advertising ans selling thingsMarketing is a social and managerial .by which individuals and groups obtain what they need and want through creating

and exchanging products and value others. processMarketing is a social and managerial process by which individuals and groups obtain what they need and want through creatingand exchanging products and value others.Mary doesnt __________going to work today. feel likeMobile phones .have followed a classic S shaped curve. salesMobile phones sales have followed a classic S-shaped curve.Mops and Buckets Company offered their loyal customers a very ____________: buy a bucket and get a mop for half price.attractive promotionMops and Buckets Company went bankrupt when their last product was a total failure.Most Asian and Islamic countries exhibit female preference, manifested in China by the widespread practice of aborting malefetuses AMost managers spend most of their time answering phone calls. F


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Most selling sites are designed to move consumers through multiple stages of the decision-making process. AMr. Brown, the marketing manager has informed me that there will be a.in his department next month. vacancyMr. Brown, the marketing manager has informed me that there will be a vacancy in his department next month.My present employer is closing down his business.My present employer..his business. is closing down

Now everybody (to admit)admits.that P&G products have been advertised a lot lately admits

On 1 January 1985 Vodafone made the UK's first mobile call

One has to use only black or dark blue ink when he/she (write)............ an application form. writesOne of the most important decisions a marketing strategist should take is whether or not to useto stimulate purchaseincentivesOne has to use only black or dark blue ink when he/she (write)...writes..... an application form.One of the most important decisions a marketing strategist should take is whether or not to use incentives to stimulate purchaseOnly the market leaders are quoted at the Stock Exchange FOn 1 January 1985 Vodafone made the UK's first mobile..callOn January 2008, Vodafone made the UKs first mobile call. F

Pam is a flexible person. She lived in many countries and learned local languages and made many new friends. Pam can adapt tochanging circumstancesPeople aged 50 and older never use the Internet F

People with a high IQ are the best managers even if they are lazy. FPerception is the process by which people derive meaning from within themselves ( such as a feeling of frustration) or from theexternal environment APerceptions have nothing to do with consumer behavior. F

Philip Kotler is the author of best known marketing books: Principles of Marketing andMarketing: An Introduction. A

Please, find my CV enclosedPlease, find my CV enclosedPlease, stop the car before you reach my housePlease, stop the car before you.my house a. reachPotential clients were not ________ clearly enough, and the company made the offer too attractive. targeted

READa. I dont want breakfastb. We cant assign him the projectc.He is phoning the CEOd. I cant give Jane a lift1.because I have already eaten

2.because he hasnt had enough experience3. because we just closed a major deal4. because my car broke downRaspuns: a-1;b-2;c-3;d-4;

READ...a.customerb.customc.customsd.consume1.someone who buys something from a tradesman, a shop


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2.usual, generally accepted and long-astablished way of doing something3.taxes payable to the Govermment on goods imported from other countries4. use something up such as resources, time etc..Raspuns: a-1;b-2;c-3;d-4;

READ...a.John could have got a job in our subsidiary in Londonb.we could have met our sales targetsc.he was lucky he sold his shares when he did, becaused. The selling data last year was very disappointing

1.but he didnt want to live abroad2.but unfortunately one of our main clients canceled a major order3.he could have lost a great deal of money4.but it could have been worse

Raspuns: a-1;b-2c-3;d-4;

READ...a.factb. dawnc.facilitated.dated1.thing that is known to have happened or to be true to exist

2. time od day when the light first appears, daybreak3.to make something easy or less difficult4. old fashioned , no longer in useRaspuns: a-1;b-2;c-3;d-4

READ...a. editb.fluctuatec.generality.d.the generation gap

1.prepare a piece of writing (often another persons )for publication for example in a newspaper , magazine,booketc.2.rise and fall of price , temperatures, and attitude or a state which changes continuosly and irregularly , weaver3. a statement or treaty which lacks in specifics , vague and indefinite4. difference in attitude, or lack of understanding , between old people and young peopleRaspuns: a-1;b-2;c-3;d-4;

READ...4- to pique one's interest- to provoke; arouse, to stir1- memorabilia- a souvenir; an object that is treasured for the memories associated with it.2- brand equity- value added by a brand name identity to a product or service beyond the functional benefits provided.3- fee- a fixed sum charged, by an institution or by law, in exchange for a certain service or privilege, etcREAD...4- diplomacy - the art of tactfully dealing with people1- empathy - the ability to imagine and share another persons feelings3- to accomplish- to succeed in doing smth, to complete smth2- to deal with - to attend to a problem, to manage.READ...


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3- employee - a person who works for somebody or for accompany in return for wages1- Human Resources Manager - manager responsible with the staff recruitment4- president- the head of an institution2- dean- the head of a facultyREAD...3- social orientation - ones personal characteristic of being attracted to people; to communicate and socialize with them, etc4- assertive- showing a strong and confident personality1- to see the big picture- . to be able to get the meaning of the whole situation2- persuasiveness- the capacity to be convincingREAD...

3- Marketable- attractive to buyers, consumers, etc4- Marketplace- the system of buying and selling goods under competitive conditions2- Manufacturer- a business that makes or processes raw materials into finished products1 - Market share- the proportion that a company has of the total volume of trading in one type of goods and servicesREAD...3- Product life cycle-The life cycle of a new product, which first can be produced only in the country where it was developed, thenas it becomes standardized and more familiar, can be produced in other countries and exported back to where it started1- Customer needs- customer expectations of a product or service2- Market leader- the company that sells the largest quantity of a particular product and thus emerges as a leader4- Advertising- making known, calling public attention to a product, service or company by means of paid announcements so as toaffect perception or arouse consumer desire to make a purchase or take a particular action.READ...2- to glide along- to move along smoothly and continuously for instance like a snake on the ground

1- inductive reasoning- logical reasoning4- to leave a trail of bruised feelings- to make a bad impression, to offend or abuse people3- to make forecasts- to predict future events by making use of some given informationREAD...

2- to fit into- to be suitable for a particular role or task1- to overcome- to prevail over, to be victorious

3- prospect- a potential buyer4- to be epitomized- to be symbolized, best represented by, etcREAD...1- targeting- the process of identifying the specific needs of the market segments, selecting one or more of these segments as atarget, and developing marketing programs and ad campaigns directed towards each.4- incentives- benefits, or reduced costs, that motivate a decision maker in favor of a particular choice3- to purchase- to obtain in exchange for money or its equivalent, to buy2- branding- traditional advertising method used to create an acquired response from a target audience based on cumulativeimpressions and positive reinforcement.READ...1- ownership- possession, the act of having and controlling property2- to bar-. the act of excluding someone3- to juggle- to deal with simultaneously

4- to forgo- to abandon, lose, refrain from consumingREAD...4- CFO- chief financial officer3- executive- person or group of persons who has the power to put important plans, decisions, etc into effect2- HR manager- person in charge with hiring people and solving the employees legal problems1- CEO- chief executive officerREAD...4- domestic- concerning the internal affairs of a nation3- business customs- usual business or individual practice, traditional business policy1- branch- administrative division of some larger or more complex organization2- to downgrade-to change in a negative wayREAD...


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2- zest- gusto, vigorous and enthusiastic enjoyment1- to hamper- to hinder or inhibit the progress or movement of someone or something3- breakthrough- a major achievement or success that permits further progress, as in technology4- cumbersome- difficult to handle or use especially because of size or weightREAD...1- managerial chores- managerial duties or responsibilities3- managerial traits- managerial characteristics2- career orientation- occupational self-concept4- enterprising orientation-. the ability, imagination and desire to create and carry out new projects and perform difficult activitiesREAD...

3- to stand out- to be much better or more important than somebody/something else2- to submit- to give something to somebody so that it may be formally considered4- vacancy- an available job or position1- to look forward- to be eager for something that one expects to be enjoyable to happenREAD...4- covering letter- application letter1- curriculum vitae- personal data sheet3- to type- to write using a typewriter or calculator2- handwritten- written by handREAD...3- to trigger- to set off, initiate, provoke2- onset- the beginning or early stages1- WAP- wireless application protocol

4- SMS- text messagingREAD...2- pasty-faced- pale and dull complexion.4- up-market- appealing to or designed for high-income consumers

3- to envisage- to imagine, to form a mental image of something that is not present1- drawback- a disadvantage or inconvenience

READ...3- assets- economic resources that are owned or controlled by an entity; what a firm or individual owns4- exempt from- to free from an obligation, a duty, or a liability to which others are subject1- parent bank- a bank in one country that has a subsidiary in another country2- subsidiary company- a company that is completely controlled by another companyREAD...4- information storage- the holding of data in an electromagnetic form so as to be easily accessed by a computer processor.3- appliance- a device operated by use of electricity, gas, etc2- to cutback- to cut down; to make a reduction in; to place restrictions on1- overall- general, completeREAD...4- employer- a person or company that employs people1- sales manager- a person who controls the selling of a companys products

3- production manager- one who is responsible for the manufacturing of a large quantity of products2- supervisor- a person in charge with checking the othersREAD...2- to advertise- to promote something1- to enclose- to put in an envelope4- marketing- the theory and practice of presenting, advertising and selling things3- direct mail campaigns- form of advertising by means of which marketing communications are sent to customers using the postalserviceREAD...4- subscriber- someone who contributes a sum of money in exchange of a certain service2- account balance- the amount of money in an account, equal to the net of credits and debits at thatpoint in time for that account


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1- revenue- gross, the entire amount of income before any deductions are made3- staleness- triteness, lack of originality as a result of being dullREAD...1- To acquire- to get, to gain possession of2- Customer retention- the marketing goal of keeping your customers from going to your competitors3- Defection- desertion, abandonment, opting for another seller4- Retailer- Seller of goods or commodities directly to consumers at a retail price.READ...4- to intrude- to put or force in inappropriately, especially without invitation or permission3- to match- to combine

2- indelibly- that cannot be erased1- "copycat"- unauthorized duplicate of a certain fashion design; they are usually made of lesser quality imitations of the originalREAD...2- to enhance- to increase; make better or more attractive4- to mitigate- to moderate (a quality or condition) in force or intensity1- drive- physiological state corresponding to a strong need or desire3- distortion- unpleasant change

Recent studies show that consumers dont access information on the Internet before making major life decisions. FRight-brain dominated people are smarter than the left-brain dominated ones. FRolls Royce is well known for _______________ hand made luxury cars. Manufacturing

Search engines generate. by selling banner advertising. revenueSay what you want, I strongly believe that our HR manager knows how to deal with people.Search engines generate revenue by selling banner advertising.

Shakespeare ________ Romeo and Juliet. wroteShan't be it that a good manager should have only technical skills.

She has nine years of experience in the field so she is certainly ______________. well qualifiedShe is good _____playing the guitar. ATSome companies reward their customers by giving some of their money back ASome experts consider that the moment of truth is when the prospects or customers .with the advert. engageSome experts consider that the moment of truth is when the prospects or Customers engage with the advert.Some make a big mistake because they ( to write)...... their covering letters on purple paper. writeSome make a big mistake because they ( to write)..write.... their covering letters on purple paper.Some think that if they write on purple paper their application willstand outSome think that if they write on purple paper their application will stand outSomebody will inform the board on what's happening here.Somebody.........the board on what's happening here. informSomeone who makes market forecasts is one who predicts the weather. FSometimes advertising can be a form of research F

Sometimes advertising can be a form of research ASometimes consumers make impulsive, subconscious decisions.Sometimes consumers make impulsive,..decisions. subconsciousSuffice it to say that a good manager should have more than technical skills.

Technology has created a new commercial reality that led to the emergence of global markets for standardized consumer productsAThe right brain dominated advertisers use more..than logic. intuitionThe advertisers idea enchanted everybody as if they were under a spell.The advertisers idea enchanted everybody as if they.under a spell. wereThe advertisers job is to make the product look better


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The advertisers job is to make the product.look betterThe advertisers wished their product .No 1 on the market. had beenThe advertisers wished their product was No 1 on the market.The affinity marketing is a strategy meaning that a company uses commercial partners to attract new customersThe aim of marketing is to make selling nicerThe aim of marketing is to make selling mare expensive superfluousThe bank owner ordered that the wages ........... his stuff. motivateThe bank owner ordered that the wages must motivate his stuff.The board admitted that the advertising campaign (to be)....was...... a successful one.The board admitted that the previous advertising campaign (to be).......... a successful one. had been

The Board recommended that the projects ........ .. handed in two weeks' time. beThe Board recommended that the projects be handed in two weeks' time.The boss required that everybody attend the meeting on Monday.The boss required that everybody.......the meeting on Monday. attendThe charismatic managers are also the most persuasive. AThe Coca-Cola Web site consists of twelve different sections. AThe company had created the most suitable marketing mix before they (to order)....... the launching of the new product. orderedThe company had created the most suitable marketing mix before they (to order)....ordered... the launching of the new product.The company has a turnover of over 4 billion pounds.The company has a..of over 4 billion pounds. turnoverThe company sold many _______________, but after paying for the incentives, it ended up with a loss of about $6 million.appliancesThe customers ( to admit)....... that their expectations have been satisfied. admit

The customers ( to admit)..admit.. that their expectations have been satisfied.The direct mail campaigns are a form of electronic advertising FThe direct marketings .on entertainment is clear: there is no room for it in direct communications. stanceThe direct marketings stance on entertainment is clear: there is no room for it in direct communications.

The economic recession brought prosperity to the world. F

The executive board met in order to discuss ways of improving morale among first line managers.The executives ............ that the company's policy be well known by the public. desireThe executives desire. that the company's policy be well known by the public.The famous advertiser looked awkward as if he hated everyone staring at him .The famous advertiser looked awkward as if he.everyone staring at him . hatedThe firm ____________a great deal of money on the deal. is believed to have lostThe girl confessed that she (not know)........ anything about marketing before having attended this faculty. hadn't knownThe girl confessed that she (not know)..didnt known anything about marketing before attending this faculty.The girl understood that many ads (to require)..... the applicants to be at least 18. requiredThe girl understood that many ads (to require)....require. the applicants to be at least 18.The head of a university is called dean. AThe human resources manager ( to think)....... that many candidates dont know how to write a CV. thinksThe initials C2C stand for ........ consumer to consumerThe International Monetary found creates multinational reserve assets that member nations can draw upon for financial support. A

The international trade growth has been favored by long periods of war. FThe Internet enables consumers and companies .. huge amounts of information to send to shareThe Internet enables consumers and companies to share huge amounts of informationThe Internet provides e marketers with access to a broad range of segments. demographicThe Internet provides e-marketers with access to a broad range of users segments.The Internet will help you a lot if you (know).. how to use it. knowThe Internet will help you a lot if you (know)know how to use it.The life cycle of a new product, means that it can first be produced only in the country where it was developed, then as it becomesstandardized and more familiar, can be produced in other countries and exported back to where it started.The manager ____________ more time to do the report. (need) needs . well qualified/ illegally/goodlyThe manager appreciates the fact that his products ( to be promoted)..are promoted. using the best marketing strategies.


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The manager appreciates the fact that his recently launched products (to be promoted) ......... using the best marketing strategies.have been promotedThe manager hopes that his competitors (not have) ......... ...better advertising means don't have, won't haveThe manager hopes that his competitors (not have) ....dont have........better advertising meansThe manager is the owner of a company. FThe manager suggested that prices .......... kept low so as to attract new customers. beThe manager suggested that prices could be kept low so as to attract new customers.The managers were summoned by the executive board and asked to explain why they didnt come up with ways of cutting costs.The market research represents the study of what people buy and why and it is usually .by a company before it develops a newproduct. conducted

The market research represents the study of what people buy and why and it is usually conducted by a company before it developsa new product.The marketer wished he more last month. had soldThe marketer wished he had sold more last month.The marketing acronym PFP me Pay For PerformanceThe marketing concept customer acquisition cost me the cost associated with acquiring a new customerThe marketing department of a company deals with advertising, market research as well as selling. FThe marketing manager has ordered that the new strategies are ready by tomorrow at noon.The marketing manager has ordered that the new strategies.....by tomorrow at noon. be ready ....... to say that a good managershould have more than technical skills. suffice itThe marketing strategies that were successful in some cases shouldnt be taken as..... rulesThe marketing strategies that were successful in some cases shouldnt be taken as rulesThe marketing strategist knows that a good service (to help).will help... the company to preserve the existing customers.

The marketing strategist knows that a good service could (to help)........... the company to preserve the existing customers. helpThe most important thing you should specify in an application letter is ______ . the position you are interested inThe new headquarters of the company _______ very impressive. (look) looksThe new manager behaved as ..everyone around him. a. liked

The new manager behaved as if he knew everyone around him.The new product had already offered a lot of benefits before the company (to consider)....... the possibility of a merger. considered

The new product had already offered a lot of benefits when the company (to consider)..considered..... the possibility of a merger.The persons who have a staggering IQ are always very determined to succeed. FThe price at which a product is offered for sale to the public represents its market price. AThe process of identifying the specific needs of segments and selecting one or more of these segments as a target is calledbranding. FThe psychoanalysts have found that nearly all important decisions are made in the subconscious.The purpose of advertising is to persuadeThe purpose of advertising is to persuade. AThe purpose of advertising is topersuadeThe right-brain dominated advertisers use more intuition than logic.The students (not apply)..didnt apply... for a scholarship abroad when they had the chance to do so.The students had been explained all the subjects before they (to sit)....sat.... the exam.The teacher considers that your handwriting (to be )..is... illegible.

The teacher suggested that all students ask him what they don't understand.The typical Internet user is a young, techy, up-market male professional. FThe use of direct distribution mail order or direct delivery of services is one of the direct marketers most powerful weapons. AThe usual technique for defining an individuals lifestyle is called psychographics and it involves measuring attitudes and interestsin diverse areas such as work, politics, recreation and the like. AThe Wall Street Journal is an interactive information site.The World Bank was initially formed in 1944 to aid countries suffering from the destructions of the war AThe World Trade Organization is the international forum that provides the Most-Favored -Nation princip F

Their new car looks very impressively. F

There is no genuine clash between selling and being creative.There is no genuine clash between selling and 'being creative' A


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They adopted a new shape for the Pepsi bottle in case people liked it more.They wont make any forecasts before they wont receive all the information they need.They wouldnt conclude agreements if they werent necessary.They wouldnt reduce tariffs and liberalize trade for the Most-Favored-Nation if they didnt know that those people are in need.To achieve greater customer retention direct marketers have switched the emphasis from product to service.ATo be creative implies to be a very organized person. FTo have an enterprising orientation means to be a good entrepreneur. FTo market a product means to advertise and offer it for sale. ATo overcome a problem means to fail solving it FTo satisfy the customers' needs means to have the best prices on the market F

Today a growing number of appliances and systems operate on analogue information. FTom (worry)...would worry..if his online shopping werent delivered in due time.Tom has graduated Richmond Secondary School in 2005.Tom knew that he (to have)....had..... to type his CV as fast as he couldThe students (not apply)....... for a scholarship abroad when they had the chance to do so. didnt applyThe students (to be explained) .... already....all the subjects before they took the exam. had been explainedThe teacher considers that your handwriting (to be )..... quite illegible. isThe teacher suggested that all students ........ him what they don't understand askThe term End User of a product refers to: the ultimate consumer of a productThe Wall Street Journal is an ....... information site important highly usedThere are different _________about the stock exchange. opinionsThere is no genuine between selling and being creative. clashThey agreements if they werent necessary. wouldnt conclude

They adopted a new shape for the Pepsi bottle in case people ..it more.a. likedThey have _______________the clocks so now we have to get up an hour earlier. (change) changedThey said that the new constitution ______ soon. would be votedThey wont make any forecasts before theyall the information they need. receive

They wouldnt reduce tariffs and liberalize trade for the Most Favoured Nation if they that those people are in need. didntknow

This year we have___________ a lot of complaints about late deliveries. (receive) receivedTom (worry).....if his online shopping werent delivered in due time. would worryTom has Richmond Secondary School in 2005. graduatedTom knew that he (to have)......... to type his CV as fast as he could. Had

U.S. banks expanded and opened many _________ in foreign countries. branchesUsually young people (use).. the computer if they want to have fun . useUsually, a customer that (to buy)....... from a supplier for the first time will look for a lot of benefits. BuysUsually young people (use)use.. the computer if they want to have fun .

Vodafone has a strong visual identity based on the color red. AVodafone is the worlds biggest mobile network operator. A

We to the Louvre Museum if we had stayed in Paris. WOULD HAD GONEWAP services give you the possibility to send messages whenever you cant talk. FWe ___________ ordering from them because a lot of their products were badly designed. (stop) stoppedWe ____________our expansion plans when the chairman suddenly got up and left. were discussingWe cannot intrude .on the public without repaying them.

We dont need no education. We dont need no thought control. F


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We might have lost a great deal of money on that business deal if we not taken our accountants advice. F

We wouldnt desire to buy so many things if we their commercials before. didnt seeWe wouldnt desire to buy so many things if we didnt see their commercials before.We______________ the wrong bus if John had asked for directions. would not have takenWhat strategy would you opt for if your company (go) went .bankrupt?What strategy would you opt for if your company (go).bankrupt? wentWhat would have happened if the intervention _________________well? had not goneWhat would you do if your country (not become)...didnt becomea member of the European Union?What would you have done if your country (not become)...a member of the European Union? hadn't become

When I .. sure about the result, I will let everybody know it. a. amWhen I am sure about the result, I will let everybody know it.When the accountant ________________back to check on the company, she found that it had followed her advice. (go) wentWhen the new version of the car_____________out, it was a great success. (come) came

When the phone rung I been discussing the new marketing strategy with our manager. F

When you flatter someone means that you bruise that persons feelings. FWhen you start up a business you (not have)......... any existing customers. don't haveWhen you start up a business you (not have)....dont have any existing customers.When your account is in the black you are in one of the following situations: You have some money in your account and do notowe money to the bankWhen your account is in the red you are in one of the following situations: You owe money to the bankWill you keep on learning until you understand the lesson?Will you keep on learning until youthe lesson? understand

Women haven't always had leading positions in major corporations and private sector organizations. AWon.com site offers a lottery prize of up to $1000 million for visiting it. A

You didn't write too many details about your education so your CV (to be rejected)......... was rejectedYou (not write)...hadnt write..... too many details about your education so your CV was rejected

You cant become a successful manager if you dont have some inborn managerial traits. AYou take my advice: leave those files for tomorrow!You........my advice: leave those files for tomorrow! takeYounger groups are more likely to use the Internet for entertainment and.. socializingYounger groups are more likely to use the Internet for entertainment and socializing.

. .The have found that nearly all important decisions are made in the subconscious. psychoanalystsWe cannot ..on the public without repaying them. intrude...........that a good manager should have only technical skills. not be it........what you want, I strongly believe that our HR manager knows how to deal with people. say.......what may, if you are decided to become a manager, you'll do it in the end. come.of a new product, means that it can first be produced only in the country where it was developed, then as it becomesstandardized and more familiar, can be produced in other countries and exported back to where it started. The life cycle

is a strategy meaning that a company uses commercial partners to attract new customers The affinity marketing__________ than a middle aged woman driving a sedan. Premium

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