SILVIU POPESCU DATE OF BIRTH: October 21st, 1978CONTACT DETAILS: +40724.382.009; silviu.pope@gmail.comSTATUS: Married

EDUCATION: 1993 – 1997: Eugen Lovinescu Bucharest High School, Mathematics – Physics Section 1999 – 2003: Bucharest University, Public Relations Section, BA in Public Relations and Communication

PROFESSIONAL EXPERIENCE:March 2016 – Present – McCann Erickson Romania (advertising)

Account Manager

Achievements: Various communication campaigns for MasterCard. Below are some examples:

o MasterCard local promotions campaigns. Participate in developing and implementation of 2 campaigns for local merchants (Kaufland and Mega Image): posters, flyers, subway branding, radio facebook posts, all for various merchants). http://www.mastercard.com/ro/consumer/mega-image.html http://www.mastercard.com/ro/consumer/kaufland.html

o Priceless Specials campaigns. Supervise and coordinate the materials for Priceless Specials (one of MasterCard’s communication pillars) campaigns, in the CEE countries that use this program (Czech Republic and Slovakia, Hungary, Poland).

o Installments program. Develop a toolkit for an Installments program, which will be available for all Europe region.

o Digital Footprint. Develop a 360 communication campaign for the entire Europe, based on MasterCard’s involvement in the Digital world (MasterPass, Contactless, various biometrics payment methods etc).

Various communication campaigns for Allianz Tiriac. Below are some examples:o Afacerea Ta. Create, develop and supervise all strategy and materials for this B2B campaign:

posters, social media posts, web banners, elevator brandings, office building brandings, newsletter, print ads.

o Vacanta Ta. Create, develop and supervise all strategy and materials for this campaign: radio, bus branding, OOH, print ads, social media posts, web banners, totems, posters etc.

Various communication campaigns for Unilever. Below are some examples:o “CIF curata Romania” campaign, OMO packs, Delma and Rama materials.

Responsibilities: Manage and coordinate the portfolio of the assigned accounts: MasterCard (hub for CEE: Poland, Czech

Republic, Slovakia, Hungary, Israel, Albania, Austria, Bosnia, Bulgaria, Croatia, Montenegro, Macedonia, Romania, Serbia, Slovenia), Allianz Tiriac, Unilever.

Participate in client meetings, establish and maintain effective relationships with clients, suppliers and partners.

Briefing, debriefing, offer entire support to the creative, design and DTP teams including prioritizing the projects.

Create budget estimates, monitor budget expenditures on specific campaigns, negotiate costs with suppliers (A/V, print, media etc.). Follow-up on invoicing to clients.

Supervise the divisions work (digital, BTL), working closely with media and PR&CSR. Supervise Effie case for Unilever (CIF). Fill in timesheets accurately: time assigned for each project/task. Participate in new business projects (won the pitch for Allianz Tiriac and participated in the pitch for

MoneyGram).

January 2008 – present – Freelancing various projects (advertising) Co organizer Road Grand Tour (a road cycling stage competition – over 1000 participants)

o Obtain all the necessary authorizations for every stage of Road Grand Tour (multiple stages in various cities this year: Bucuresti, Ploiesti, Sinaia, Boldesti Scaieni, Ramnicu Valcea, Calarasi, Iasi, Cluj).

o Manage Social Media (facebook page, keep in touch with the web site developers).o Point of contact for the sponsors.o Implement every stage.

Member of the team that organized Prima Evadare (biggest MTB contest in Eastern Europe – over 1000 participants each year)

o Responsible for the marking of the race course and its maintaining. o Responsible for a part of the sponsors relation.o Responsible for a part of the admissions and starters kits.o Implement the race.

Member of the team that organized MoonTime Bike (first urban night MTB contest)o Responsible for the development, marking of the race course and its maintaining. o Responsible for a part of the sponsors relation.o Responsible for a part of the admissions and starters kits.o Implement the race.

Member of the team that organized Skoda Vello Challenge(a corporate relay MTB race)o Responsible for the development, marking of the race course and its maintaining. o Responsible for a part of the sponsors relation.o Responsible for a part of the admissions and starters kits.o Implement the race.

Member of the team that organized BRD Nastase Tiriac Trophy (an ATP 250 event)o Responsible for a part of the relation with ATP officials and players. o Responsible for a part of the sponsors relation.o Implement the tournament.

March 2014 – November 2014 – V+O Communication (advertising) Account Manager

Achievements: Rebranding campaign for Telekom Romania (Cosmote + Romtelecom)

o Organized the VIP Tent during the official launch for Telekom Romania. Participated in conceiving and implementation of the event, which was simultaneously in 3 cities: Bucharest, Iasi and Cluj (approx. 3500 people).

o Press Conference for the Telekom Romania Launch. An event with approx. 300 journalists from Romania and Europe.

o Telekom Romania launch event for employees. An event for approx. 7000 people, which took place simultaneously in 8 cities (Bucharest, Bacau, Brasov, Constanta, Craiova, Cluj, Timisoara and Galati).

Various events for Cosmote and Romtelecom. Below are some examples:o Internal workshops with top and middle management (30 to 100 people) – events organized in

Bucharest and also in other cities.o Internal meetings for various divisions from Cosmote and Romtelecom (200 to 600 people).o OneDT Europe Summit - a summit organized in Romania, with an attendance of 300 people, DT

top management from all over Europe.o World Cup United – a football tournament for all DT branches in Europe. Each country could send a

maximum of two teams, with 10 people / team.

Responsibilities: Manage the events assigned. Participate in client meetings, establish and maintain effective relationships with clients, suppliers and

partners.

Briefing, debriefing, offer entire support to the creative teams including prioritizing the projects. Create budget estimates, monitor budget expenditures on specific campaigns, negotiate costs with

suppliers. Follow-up on invoicing to clients and suppliers

May 2013 – March 2014 – Frank Advertising (advertising) Account Manager

Achievements: Various communication campaigns for Garanti Bank - campaigns and materials for products or lines of

business such as: Bonus Card, SME, Retail, Garanti Credite de Consum, Garanti Leasing, Alternative Development Channels, Garanti Online, Corporate communication. Below are some examples:

o Bonus Card – ATL and online summer campaign. Participated in conceiving and implementation of the campaign (posters, flyers, facebook posts, facebook contest, dedicated campaign site: promotie.bonuscard.ro).

o Bonus Card – ATL and online winter campaign. Participated in conceiving and implementation of the campaign (posters, flyers, OOH branding, TV moments in Neatza with Razvan and Dani, on A1 channel, radio spot, facebook posts, facebook contest, dedicated campaign site: club.bonuscard.ro).

o SME – ATL and online women entrepreneurs campaign. Participated in finalizing the concept and implementation of the campaign (posters, flyers, radio spot, facebook posts, facebook contest, dedicated campaign site: http://www.femeiantreprenor.ro/, a series of 5 dedicated events in Bucharest and other 4 cities, photo shoot for Biz magazine with the winner of the facebook contest).

o Refinancing campaign – ATL and online campaign. Participated in conceiving and implementation of the campaign (flyer, poster, radio spot, facebook posts, dedicated campaign site: http://refinantam.ro/ ).

Various communication materials for PPD – materials for brands in PPD portfolio, like: Smirnoff, Johnnie Walker, J&B, Captain Morgan, Jose Cuervo, Aperol, Campari, Alira, San Pellegrino and others. Below are some examples:

o Johhnie Walker – Join the pact. ATL, BTL and online campaign. Participated in finalizing the concept and implementation of the campaign (branding in stores, facebook posts and dedicated tab, Mika Hakkinen drive event at Baneasa Mall).

o Shark – Branding and special offers at Divertiland Park.o Tazovsky – Summer activations on the seaside (concept, production of materials, promoters).o J&B Colors – ATL, BTL and online campaign. Participated in finalizing the concept and

implementation of a campaign to promote a special edition of J&B bottles (branding in stores, facebook posts and dedicated tab, dedicated parties in 5 cities, radio spots).

o J&B Tattoos - ATL, BTL and online campaign. Participated in finalizing the concept and implementation of the campaign (event at the tattoo convention – promoted on facebook and blogs, dedicated parties in 5 cities, facebook posts and dedicated tab).

o Aperol – branding for Entourage club.o Jose Cuervo – branding for La Cucaracha club in Mamaia.

Responsibilities: Manage the portfolio of the assigned accounts. Participate in client meetings, establish and maintain effective relationships with clients, suppliers and

partners. Briefing, debriefing, offer entire support to the creative teams including prioritizing the projects. Create budget estimates, monitor budget expenditures on specific campaigns, negotiate costs with

suppliers (A/V, print, media etc.). Follow-up on invoicing to clients. Supervise the management and development of social media accounts for clients, coordinating with

brand managers and ensuring constant coverage. Fill in timesheets accurately: time assigned for each project/task.

February 2012 – May 2013 – UniCredit Tiriac Bank (banking) Events Planning and Sponsorhsips Manager

Achievements: UEFA Champions League Final, Munich 2012, in cinema – organize the screening of the UEFA

Champions League Final Munich 2012 for UniCredit Tiriac Bank clients in 6 movie theatres, in the following

cities: Bucharest, Iasi, Constanta, Oradea, Timisoara, Cluj. Coordinate the agency, the venues, promoters, invited guests lists. Approve with UEFA all the branding and all the materials, coordinate the production of materials and branding and all the implementation of the project.

UEFA Champions League Final Munich 2012 in Munich – coordinate the trip to Munich Final of UniCredit Tiriac Bank’s CEO and 20 of our most important clients: accommodation, tickets, flights, RSVPs, schedule.

Various UEFA Champions League campaigns (2012, 2013). Various press conferences, meetings with clients, internal meetings.

Responsibilities:

Develop events strategy together with the manager and directors. Communication, coordination and control with the advertising agency in order to successfully implement

agreed projects. Efficiently manage Identity and Communications and Sponsorship budget (approx. 1,5 mil Euro). Approve all the materials produced for the events (flyers, roll-ups, brochures etc). Collaborate with Procurement, Legal, Finance departments in order to select services providers, to

approve contracts and to pay invoices. Ensure support for all the events organized in the company by various departments.

June 2010 – April 2011 – Romtelecom S.A. (telecom) Project Specialist Advertising Business Development Department

Achievements: Monthly responsibilities in Dolce Oblique TV Magazin production – responsible for monthly editorial in

the magazine, for good for printing, for distributing the magazine in the Romtelecom stores. Promo Envelope - a DM project, based on a concept used for the first time in Romania.

Responsibilities: Communication, coordination and control with editorial team of Dolce Oblique TV Magazin in order to

successfully print the monthly issues. Communication, coordination and control with ATL and online teams in order to get the prints for the

magazine, to produce the TV spot, to promote the magazine on Romtelecom site and on MyAccount site. Collaborate with DM agency (Mercury) in order to produce the materials and rate cards for the DM

project. Collaborate with ATL, Legal and PR teams in order to solve all issues regarding the DM project and to

bring it on the market. Collaborate with Splendid Media in order to sell DM. Responsible for Romtelecom’s DM inventory.

August 2003 – February 2010 – Vodafone Romania S.A. (telecom) Aug 2007 – Feb 2010: Events Marketing and Sponsorships Executive

Reporting level: Direct Manager – Marketing and Communication Director – Marketing VP – CEO

Achievements: 2 major concerts: Madonna (Bucharest 2009) and Beyonce (Cluj 2007) – organize the press conference;

coordinate the team of 10 Vodafone promoters inside the venue; set-up the branding at the venues; involved in organizing the VIP Tents; involved in organizing Samsung Tents (4 pieces) at the venue; coordinate the team of 20 Samsung promoters.

Romanian Open Tennis 2007, 2008, 2009 – set up together with the engineers and organizers the GSM and Internet signal for the event; develop together with ATL team materials for the event (flyers, brochures etc); set up the location (branding, furniture, technical equipments); coordinate promoters; supervising activations.

UEFA Champions League 2007, 2008 (Ghencea Stadium) – set up the branding; develop together with ATL team materials for the event (flyers, brochures etc); coordinate activations at the venue; supervise the teams of 8 promoters and 4 hostesses; maintain connections with UEFA and FC Steaua Representatives.

CERF 2007, 2008 – set up Vodafone stand; supervise stand’s installation; develop together with ATL team materials for the event (flyers, brochures etc); coordinate the team of 16 promoters; supervise activations at the venue.

High School Football Cup 2008, 2010 – set up branding; develop together with ATL team materials for the event (flyers, brochures etc); coordinate the team of 6 promoters; supervise activations on site.

Responsibilities: Develop events and sponsorship strategy together with the manager and regional directors. Communication, coordination and control with BTL agencies, ATL, Retail and Media teams in order to

successfully implement agreed projects. Dealing with all aspects of an advertising campaign (prepare the brief, budget and project timing, follow

the brief completion, implementation, evaluation of project). Develop contracts, approve them with partners, legal and finance departments, register and sign them. Leading project management activity and leading teams of promoters or hostesses. Efficiently manage budgets of over 1 million € yearly. This activity required attention to details, client orientation, very good communication abilities, work under

pressure with deadlines, ability to work extended hours, availability to travel, team work for achieving individual and global results, and very good analytical and organizational skills.

Jan 2006 - Aug 2007: IT Help Desk Analyst

Achievements: Successfully implement Open Office Suite on the working stations in the company (over 2000 terminals) as a

part of a saving money project (Open Office Suite replaced MS Office Suite). Successful opening of 10 Vodafone stores in Bucharest and all over the country (preparing the computers for

installation, installing all the technical equipment in the location, wiring and offering technical support after). Successful relocation of Vodafone teams between different headquarters (leading team of 3-4 colleagues

during the process).

Responsibilities: Maintaining, developing and troubleshooting the entire Vodafone Romania networking infrastructure

(computers, servers, printers). Testing, installing and support for new Office IT hardware and software according to standard operational

procedures. Testing and installing of antivirus updates, service packs, hot-fixes and patches for the operating systems,

components and/or managed applications to ensure high-level of security and reliability for managed systems.

Support and consultancy in new projects. Sign off the assessment and test reports. Participated in user acceptance tests as required. Had Go/No Go into production responsibility.

IT testing (data communication, e-mail, etc.) for new mobile devices before commercial launch.

Aug 2003 – Jan 2006: Major Accounts and ISP Representative Achievements:

member of a team of 10-15 people involved in successful redesigning and implementing of Intranet pages. member of a team of 5 people involved in conceiving, designing, implementing and maintaining a page for

different models of telephones, page which was used by colleagues in order to help clients with their phones. Later on, this page was incorporated in the official company site, to be used directly by customers.

Responsibilities: Manage and solve all major accounts and ISP clients requests. Permanent relationship with Customer Operations teams, Sales and Collection. Providing feedback and support for achieving the desired performance results according to the team

objectives; participating in the training process of new employees. This activity required attention to details, client orientation, very good communication abilities, work under

pressure with deadlines, team work for achieving individual and global results, and very good analytical and organizational skills.

OTHER PROFESSIONAL EXPERIENCE: (part time, project based) 1998 - 2003

Mercury Promotions – Promoter and Team leaderVarious promotions for Ursus, Kraft, Elite and others.

Elite – Promoter and Merchandiser Various promotions and merchandising.

ABILITIES: Good communication skills, good understanding of marketing tools, hands-on experience in working with events and sponsorships, good verbal and written communication skills, in both native and foreign languages, comfortable with working on different tasks and projects simultaneously, desire and ability to learn, capability of successfully functioning as an individual or team player.Microsoft Windows and MS Office proficient, Adobe Photoshop and Adobe Lightroom user. Clean Driving License Cat.B, from 1997.

FOREIGN LANGUAGES: English – advanced level French – medium level