Cirriculum Vitate - Pimpisa P.
-
Upload
professional-business-expert -
Category
Lifestyle
-
view
29 -
download
2
Transcript of Cirriculum Vitate - Pimpisa P.
my OBJECTIVES
Quickly impress you with my experience,
knowledge, and presentation skills;
thereby compelling you to reach out and
offer me the job of a lifetime (full time or
consultancy).
i am PIMPISA
我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。
My name is Pimpisa. I am 40 years old. I am Thai. I had graduated in Master of
Business Administration with 17-year of experiences.
my LANGUAGE PROFICIENCY
我会说三个语言。泰语是我的母语。我从小就开始学英文。而且呢,研究生毕业后我也有机会去中国留学中文。我得到七级汉语水平考试。
I can speak 3 languages i.e. English, Chinese, Thai. I had passed Chinese
Proficiency Test and got HSK Level 7. My English is quite well. I had also passed
English Proficiency Test and got 730 marks in TOEIC.
My SKILLS AND EXPERTISES
I had an extensive experiences in professional management, consulting, marketing, sales,
trade marketing, category management, space management, purchasing and merchandising.
Broad vision in many product categories are my uniqueness.
I also had knowledge of shopper research, consumer panel, retail audit, and customer behavior.
Independent, teamwork, out-of-the-box initiatives, and good communication are my strengths.
• Analytical skills
• Communication skills
• Presentation skills
• Sales & Marketing Skills
• People & Coaching skills
• Leadership skills
• Out-of-the box initiatives
• International Exposure
• Independent
my EDUCATION
1998 年大学毕业。2002 年研究生毕业。从2004 年到2005年在青岛大学学习中文。
In 1998 I had graduated in BBA from Assumption University, majoring in
International Marketing Management and minoring in Marketing and Computer.
Then I got MBA from Assumption University in 2002. Finally, I decided to study
abroad at Qingdao University in PRC during 2004-2005.
My EXTRA TRAINING
Category Management
Path to Purchase
Customer Management
Best Practices
Quality Leadership Program
Content Strategies & New Media Channels Key Account Management
I had got many extra training as follows :
• Category Management by 3M (Thailand)
• Customer Management Best Practice/ Category Management/ POP Driver by Nestle
• Key Account Management by Cyberdict Technology Ltd.
• Quality Leadership Programme by Crestcom
• Content Strategies for web, social media and new media channels by The Asia Business Forum
my HOBBIES
我爱旅游,念书,上网,等等,。。。。
I love travelling, reading, and internet surfing and also prefer home decoration and
meditation.
My EXPERIENCES
Position : Assistant Merchandise Manager
Period : May 1998 - Mar 2002
Category : Office Automation, Office & Home Furniture, Stationery Reason to leave : Got new job
Balance bargaining power Achieve Sales & Profit Target
Maintain relationship with store level to
ensure smooth operation & promotion
efficiency
Review assortment, price,
promotion, and merchandising
Negotiate with vendors
Develop direction & differentiation
strategy for Non-Food Division
Improve vendor performance
My EXPERIENCES
• Achieved sales target at 1000 MB
(+15%)
• Achieved margin target at 15%
• Became non-food division’s
representative to develop direction
and differentiation strategy
• Got very good support from store
operation : mountain display
during promotion
• Got salary adjustment 2-3 times a
year
Siam Makro Public Company Limited,
Assistant Merchandise Manager,
May 1998 - Mar 2002
Category : Office Automation, Office &
Home Furniture, Stationery
• Merchandise Manager
• Purchasing Manager
• Category Manager
• Sales Manager
• Marketing strategist
• Project Manager
Position : Assistant Merchandise Manager
Period : May 1998 - Mar 2002
Category : Office Automation, Office & Home Furniture, Stationery Reason to leave : Got new job
My EXPERIENCES
Position : Category Management Assistant Manager
Period : Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
Brand : Nescafe, Coffee-mate, Krematop, Nestea, Nestle Tea Time
Channel : Modern trade
Reason to leave : Got new job
Space management
Develop regular & ad-hoc analysis for
sales & marketing team
Relationship with internal & External stakeholders
Initiate category strategy/tactics Develop category
merchandising guideline
Develop business partner with MT customers
to ensure customer satisfaction Develop Category & Channel Strategy
Position : Category Management Assistant Manager/ Period : Mar 2002 - Jun 2003
Assortment Review and
Category Management Path-to-purchase & in-store activation
My EXPERIENCES
Nestle (Thai) Ltd.,
Assistant category manager,
Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
• Category management
• Space management
• Assortment review
• Category Analysis
• Category & channel strategy
• Merchandising guideline
• Path-to-purchase & in-store
activation
• Shopper & consumer insights
• Develop strategic partner with
modern trade customers
• Got promoted after working for 6
months
• Reduced out of stock by 5%
• Increased shelf space by 10-20%
• Increased space of tea category
from 1 shelf to 2 bays at Tesco
• Increased sales opportunity at
home shelf display for all categories
at hypermarket channel which had
threat from house brand
Position : Category Management Assistant Manager
Period : Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
Brand : Nescafe, Coffee-mate, Krematop, Nestea, Nestle Tea Time
Channel : Modern trade
Reason to leave : Got new job
My EXPERIENCES
Position : Trade Marketing Assistant Manager
Period : Jul 2003 – Feb 2004
Category : Tissue “Cellox”
Channel : Modern Trade especially Tops, Traditional Trade
Reason to leave : Study abroad
Space management
Relationship with internal & External stakeholders
Initiate category strategy/tactic
Shopper & customer insight Develop business partner with MT customers
to ensure customer satisfaction
Develop Category Strategy
Position : Category Management Assistant Manager/ Period : Mar 2002 - Jun 2003
Assortment Review and
Category Management
Home Shelf decoration
Home Shelf decoration
Category definition &
segmentation Category role
Category driver
Price competitiveness
Category Management Training Develop regular & ad-hoc analysis for
sales & marketing team
Premium sourcing
My EXPERIENCES
Berli Jucker (Cellox) Ltd.,
Assistant trade marketing manager,
Jul 2003 – Feb 2004
Category : Tissue paper “Cellox”
• Category management
• Space management
• Assortment review
• Category Analysis
• Category strategies & tactics
• Merchandising guideline
• Home shelf decoration
• Category management training
• Develop strategic partner with
modern trade customers
• 2 times quarterly category review
with Tops
• Reduced out of stock by 5%
• Increased shelf space by 5%
• Increased market share by 1%
• Increased sales opportunity at Tops
by increasing weight of purchase
and home shelf decoration by 5%
Position : Trade Marketing Assistant Manager
Period : Jul 2003 – Feb 2004
Category : Tissue “Cellox”
Channel : Modern Trade especially Tops, Traditional Trade
Reason to leave : Study abroad
My EXPERIENCES
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Reason to leave : Took care of mom after a severe accident
Position : Category Management Assistant Manager/ Period : Mar 2002 - Jun 2003
Increase Market Share
Increase brand awareness
Event Marketing
Marketing Communication Plan
Develop digital Content
Product Knowledge & Chinese Training
Position : Marketing Manager/ Period : Dec 2005 – Mar 2011
Develop market intelligence
Chinese Hotline
Retargeting
Marketing Budget Allocation
My EXPERIENCES
Position : Category Management Assistant Manager/ Period : Mar 2002 - Jun 2003
Target Marketing
PR News
Product Launch Plan
Product Positioning
Sponsorship
Position : Marketing Manager/ Period : Dec 2005 – Mar 2011
Public Relation
Content Marketing
Partnership
Increase Brand
Visibility
Marketing Campaign Media Agency Relationship
POP Development
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Reason to leave : Took care of mom after a severe accident
My EXPERIENCES
Cyberdict Technology Ltd.,
Marketing manager,
Dec 2005 – Mar 2011
Category :
Electronic dictionary “Cyberdict Besta”/
GPS Navigator “Cyberdict Besta”
• Project manager
• Marketing Communication Manager
• PR Manager
• Marketing budget controller
• Marketing Event Manager
• Marketing plan manager
• Digital marketing manager
• Product marketing manager
• Chinese-related training manager
• Got promoted after working for 1.2
years
• Became honorary management
committee
• Increased market share from 40% to
60% within 2 years
• Developed Cyberdict Besta to
become market leader in
electronic dictionary within 2 years
• Invited to see manufacturing facility
and new technology products in
Taiwan
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Reason to leave : Took care of mom after accident (need close supervision)
My EXPERIENCES
Position : Sales & Marketing Division Manager
Period : Jun 2011 – Jun 2012
Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture
Brand : Kingdom, Pilot, Sentry Safe, Lucky
Channel : Modern Trade
Reason to leave : Got new job
Achieve Sales & Profit Target
Develop relationship with both
internal and external stakeholders
Develop channel strategy and tactic
Improve customer satisfaction Regular PC/ Sales Team Training Improve after-sales services
Develop Win-Win relationship
with MT customers
Business Review
Process Improvement
Sales Team Lead
Resolve channel conflict
Increase productivity of
sales team
Position : Sales & Marketing Division Manager
Period : Jun 2011 – Jun 2012
Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture
Brand : Kingdom, Pilot, Sentry Safe, Lucky
Channel : Modern Trade
Reason to leave : Got new job
My EXPERIENCES
Siam Steel International PLC.
Sales & Marketing Division Manager,
Jun 2011 – Jun 2012
Category :
Fire & security safe “Pilot”,”Kingdom”/
Water-resistant safe “Sentry Safe”/
Steel & Wood Furniture “Kingdom”
• Project manager
• Sales/ channel manager
• Key account manager
• Training manager
• After-sales services manager
• Modern trade strategist
• Product marketing manager
• Demand planner and sales forecast
• Got promoted after working for 4
months
• Became a management committee
• Gain trust from channel partners
• Increased sales revenue from 3MB
to 5MB (+40% LY) due to new sales
strategies and tactics
• Improved sales capability
• Improved after-sales services
My EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
Reason to leave : Took care of mom after operation
New product development
Set marketing objectives Target Marketing
Product Line Extension
Channel Plan
Achieve Sales & Profit Target
Develop relationship with both
internal and external stakeholders
Develop channel strategy and tactic
Regular PC/ Sales Team Training Sales Forecast
In-store
activation
Sales & demand
forecast
Increase Market Share
Increase brand awareness
NPD Launch Product Positioning
Increase Brand
Visibility Product Training
Media Agency Relationship
My EXPERIENCES
Position : Category Management Assistant Manager/ Period : Mar 2002 - Jun 2003
Marketing Communication Plan
Develop digital Content
Position : Marketing Manager/ Period : Dec 2005 – Mar 2011
Develop market intelligence
Retargeting
Marketing Budget Allocation
Brand Plan
Develop relationship with both
internal and external stakeholders
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product
Brand : V-Care, Gerlach, Foggy, Revival Care, Smile-V, new brand
Reason to leave : Take care of mom after operation
My EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
Reason to leave : Took care of mom after operation
Moong Pattana International PLC.
Category Marketing Manager,
Jun 2012 – Mar 2014
Category :
Cotton “V-Care”, Tooth brush “V-Care”,
Wet wipe “V-Care”, Knife “Gerlach”,
Sprayer “Foggy/ Smile-V”, Foot care
“Revival Care”, New product category
• Marketing/channel strategist
• Marketing/brand plan manager
• Marketing communication manager
• Marketing budget controller
• Product marketing manager
• New category/product Innovator
• Sales Forecast
• Became honorary management
committee
• Gain trust from strategic channel
partner
• Increased sales revenue to 70 MB
(+34% LY) from new strategies and
tactics
• Ensure new product launch within
timeline with marketing/trade
marketing/sales support
• Increased brand/product visibility
via in-store activation
• Increased product penetration via
digital marketing
• Initiated new product development
My EXPERIENCES
Position : Category Manager
Period : Apr 2014 – Sep 2014
Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.
Reason to leave : End of 6-month contract
Project Management Consulting & Training Store Intelligence Promotion Intelligence
Category Management Training Opportunity Identification
Honorary Consultant to owners Coaching client management team
Co-develop tailor-made
software with partner
Research designed to help brands
influence shoppers to stop, look, buy
Build trust and relationship with clients/ partners
My EXPERIENCES
Hypertrade Consulting Ltd.
Category Manager,
Apr – Sep 2014
Clients :
Myanmar & Thai retailers, vendors
• Project manager
• Category & space manager
• Assortment reviewer
• Category Analyst
• Category & channel strategist
• Shopper & consumer insights
• Develop strategic partners
• Opportunity Identification
• Became consultant to business
owners
• Became honorary coach for client
management team
• Gain trust from strategic business
partners e.g. Myanmar retailers, EYC,
Diethelm Health Care
• Develop category management
training for clients
• Initiate category management
template to match with client’s
objectives
Position : Category Manager
Period : Apr 2014 – Sep 2014
Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.
Reason to leave : End of 6-month contract
Renew Contract
My EXPERIENCES
Position : Client Director
Period : Oct 2014 – Jan 2015 (3-month contract)
Reason to leave : End of 3-month contract
Achieve Revenue Target
Negotiate with vendors
Vendor Relationship
Management
Category Action Plan
Consultant to vendors to provide growth solutions
Consumer Insight
Category Insight
Training & Consulting
Data & Science Customer Loyalty
Coaching
client manager Build trust and relationship
with clients/ partners
Work with retailer
Joint business plan
Retail trends
Dh & TL core team
My EXPERIENCES
Dunnhumby (Thailand) Ltd.,
Client Director,
Oct 2014 – Jan 2015
Clients : Thailand vendors
• Project management
• Contract renewal
• Collaborate with Tesco and help
clients grow business with Tesco
• Help clients understand customer
insight from Tesco, and being able to
turn that insight into actionable plans
• Work with clients to train and support
on Tesco-specific approaches and
processes such as range and
promotions
• Became consultant to senior director
• Became coach for client manager
• Gain trust from Tesco and clients
• Be able to help clients turn insights
into actionable recommendations
• Achieved sales and profit target with
7% growth
• Succeeded in contract renewal
• Developed win-win relationship
between Tesco and clients
Position : Client Director
Period : Oct 2014 – Jan 2015
Reason to leave : End of 3-month contract
My EXPERIENCES
Position : Category Management Assistant Manager/ Period : Mar 2002 - Jun 2003
Business direction
Strategies and tactics
Action Plan Business analysis
Reduce cost
Price restructure
Improve operation process
Increase revenue
Customer loyalty
Increase margin
Customer Satisfaction
Consultant to owner
Position : General Manager
Period : Feb 2015 - Present
Category : Sugarcane, jewelry, harvester, harvester’s spare parts
Reason to leave : still working but want to find permanent job in Bangkok and vicinity
areas
My EXPERIENCES
Rai Sub Sakun Ltd.,
General manager,
Feb 2015 - Present
Category : Sugarcane, jewelry,
harvester, harvester’s spare parts
• Project management
• Consultant to business owner
• Business direction initiator
• Business analyst
• Business strategist
• Improve the operation process
• 10% cost reduction from divestiture of
harvester’s maintenance business
• 10% incremental revenue from land
expansion for sugarcane business
• 10% revenue growth from price
restructure of harvester spare part’s
business
• 10% margin growth from product
differentiation strategies of jewelry business
Position : General Manager
Period : Feb 2015 - Present
Category : Sugarcane, jewelry, harvester, harvester’s spare parts
Reason to leave : still working but want to find permanent job in Bangkok and vicinity
areas
My ACHIEVEMENTS
Cyberdict Crossword International Championship Youth Princess Cup 2008 @Central
Bangna
ACHIEVEMENTS
My ACHIEVEMENTS
English on Screen project with Cyberdict strategic partner – Major Cineplex @Major
Ratchayathin
My ACHIEVEMENTS
Cyberdict sponsored Dutchie Boy & Girls Final Round Contest Y2008
@The Mall Bangkapi