Brosura 1:Cap 1: - ABC-ul surselor de finanţare pentru IMM;-feliCap 2: - - achiziţii publice şi ajutor de stat;

Cap 3: - strategii de afaceri - studii de fezabilitate; ?????- antreprenoriatul corporativ, reorganizarea societăţilor;

Brosura 2: Comunicare, Marketing, Vanzari

1. Advertising - Publicitate1.1. Copywriting Basics – Modalitati de promovare

2. Costumer Service2.1. Get Better Costumer Input2.2. Providing Superior Costumer Service2.3. Costumer Satisfaction Survey Form - Sondaj de opinie privind calitatea

produselor?2.4. Costumer Service Action Form???

3. Direct Mail3.1. Successful Sales Letters

4. Email and Web Marketing4.1. Common Web Site Misconceptions4.2. Get Ready to Sell Online4.3. Give Consumers Confidence in Your Site4.4. Online Marketing Checklist4.5. Develop Your Web Site Marketing Plan

5. Finding Sales Leads5.1. Find Your Highest Potential Costumers5.2. How to Learn Your Prospect’s Needs5.3. How to Network Effectively5.4. Making Cold Calls

6. Market Research and Planning6.1. Create Your Marketing Plan6.2. Effective Competitive Analysis6.3. Low Cost Market Research6.4. Market Research Techniques6.5. Market Research Worksheet???6.6. Marketing Plan Samples???6.7. Pricing Q and A’s???

6.8. Segment Your Audience6.9. Top Six Pricing Mistakes6.10. Price Evaluation Survey Form???6.11. Opening and Marketing

7. Public Relations7.1. Elements for a Successful Press Campaign7.2. Sample Press Releases/ Press Releases7.3. Write a Successful Press Release

8. Sales Management8.1. Closing the Sale8.2. Hone Yours Sales Presentation Skills8.3. How to Follow Up with Clients8.4. How to Handle a Potential Client with Bad Credit

9. Trade Shows9.1. Effective Trade Show Planning9.2. How to Sell at Trade Shows9.3. Trade Shows Without a Booth