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Transcript of Appul
Slide 1
WEEKLY PROGRESSREPORTByAppul Jot Singh
How to make a status report ?
Check robots.txt file
Check Google sitemap
What are sitemaps: Sitemaps are a way to tell Google about pages on your site it might not otherwise discover. In its simplest terms, an XML a list of the pages on your website5
Check 404 error page
We can create error page ourselves also, some creative examples are :6
Eurppean ngo Not found.org10
Check social media buttons
Check :Google analytics and webmaster tools301 redirectionMeta tags & keyword usageDomain expirationMobile usabilitySpeed optimizationand,Page rank, PA, DA.
Mobile: Google mobile optimizer, iwebkit, mobify etc.Speed : HTML file avg size 33 kb. Web Page should be cached. Flash objects minimal. Use html compression etc etc12
How to find keywords ?
Speak: We will find the initial, relevant keywords from the website itself that is given to us, they will be in the websites text, its content, or even in its title, therefore, the first step is :13
Study your website properly
Step 1: 14
Find random and significant words or phrases.For example, I choose the phrase free horoscope
Random means they should be unique or different from each other. Significant means they should be worthy of being keywords15
Open Google Adwords and sign in.
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Go to Tools and choose Keyword Planner17
Choose the first option
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Fill the form19
Final Report
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