2 Brand Experience and Social Media
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description
Brand experience
Transcript of 2 Brand Experience and Social Media
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Experiena de brand i social media
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Ce este brand experience n online?Asociat cu Comportamentul consumatoruluiAtitudinea emoional a consumatorilorRspunsul senzorial
Experiene cheie Implicare Inovare Profunzimea relaionrii / intensitate Imersiunea simurilor
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Construirea platfomeiAccesibilitate i comoditate n gsirea informaiei i navigareAspectul sitului i uurin n folosireFaciliti Teste de personalitate i jocuri Personalizarea ofertei Interactivitate display i customer inputEx:Weight Watchers - https://welcome.weightwatchers.com/Five Cups - http://www.5cups.de/
Personal support Livrarea
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Exemple https://www.facebook.com/cocacolahttps://www.facebook.com/EasyLunchboxes https://www.facebook.com/ProTVRomania
