Limba englezaMultiple ChoiceIdentify the letter of the choice that best completes the statement or answers the question._A___ 1. Complete the following statements by choosing the right alternative a, b or c:1. I’m looking forward to…….news from you.a. receivingb. receivec. get_C___ 2. Mr. Brown, the marketing manager has informed me that there will be a……….in his departmentnext month.a. spare roomb. opportunityc. vacancy_C___ 3. Tom has……….the Richmond Secondary School in 2005.a. beenb. attendedc. graduated_B___ 4. Please, find my CV………a. attachedb. enclosedc. sent_B___ 5. Don’t you think that this handwriting is……….?a. clearb. illegiblec. eligible_C___ 6. I would like the ……..to work for such a big company as yours.a. occasionb. vacancyc. opportunity__B__ 7. My present employer……..his business.a. letsb. is closing downc. leaves__C__ 8. Some think that if they write on purple paper their application will………a. be funnyb. be acceptedc. stand out_C___ 9. A product’s market value represents the…….at which that product would be sold if offered publicly.a. valueb. capitalc. price__B__ 10. B2B is a short from Business to Business and is used …………those aspectsof e-commerce that involve the exchange of goods and services between companies over the Interneta. to define

b. to designatec. to determine_B___ 11. The direct marketing is a………..of marketing that attempts to send the messages directly toconsumers using “addressable” media such as mail and e-maila. wayb. formc. means__C__ 12. C2C consumer to consumer is the oldest form of ……… facilitating people to deal directly to eachothera. commerceb. tradec. e-business__C__ 13. The market research represents the study of what people buy and why and it is usually …….by acompany before it develops a new product.a. drivenb. offeredc. conducted_A___ 14. .……of a new product, means that it can first be produced only in the country where it wasdeveloped, then as it becomes standardized and more familiar, can be produced in other countriesand exported back to where it started.a. The Marketing strategyb. The Marketingc. The life cycle__C__ 15. A market leader is the company that …….the largest quantity of a particular product and thusemerges as a leadera. advertisesb. promotesc. sells_A___ 16. The aim of marketing is to make selling………a. nicerb. superfluousc. mare expensive_A___ 17. B2C, business-to-consumer electronic commerce is a form of electronic commerce in whichproducts and ………are sold from a firm to a consumer who this way doesn’t have to buy from atraditional shop.a. goodsb. thingsc. services

_B___ 18. Marketing is a social and managerial ……….by which individuals and groups obtain what they needand want through creating and exchanging products and value others.a. factb. processc. phenomenon_C___ 19.A marketing strategist should decide if products in the sector are primarily sold on “logic” ……on “emotion”.a. either…orb. neither…norc. rather than_B___ 20.The marketing strategies that were successful in some cases shouldn’t be taken asa. codesb. guidelinesc. rules_B___ 21.In 1995 Heinz……over half of its marketing budget into direct marketing and then move it backto advertisinga. putb. placedc. sold_B___ 22.A very important marketing decision is …….resources between the existing customers and thenew ones.a. to giveb. to sharec. to allocate_C___ 23.If you are just……..a business you obviously don’t have any existing customers.a. beginningb. endingc. starting up_B___ 24.It seems that some companies have high levels of……a. abandonmentb. defectionc. leaving__C__ 25.Companies that sell credit know that they must strike……between keeping the old customers andattracting new ones.a. a problem

b. a crisisc. a balance__B__ 26.A well known marketing strategy is to create a …..scheme for the loyal customers.a. profitableb. beneficialc. reward__A__ 27. …………is a strategy meaning that a company uses commercial partners to attract new customersa. The marketing mixb. Targetingc. The affinity marketing__C__ 28. One of the most important decisions a marketing strategist should take is whether or not touse……to stimulate purchasea. rewardsb. giftsc. incentives_C___ 29. 1. After you………this faculty will you attend an MA course?a. will graduateb. will finishc. graduate__B__ 30. By the time you finish the project I…… be back at the office.a. would beb. will bec. Am_A___ 31. They won’t make any forecasts before they………all the information they need.a. receiveb. will receivec. won’t receive__C__ 32. I will send you a message as soon as I………..the novel.a. will finish readingb. shall finish readingc. finish reading_B___ 33. Will you keep on learning until you………the lesson?a. will have understoodb. understandc. are going to understand__C__ 34. Please, stop the car before you……….my housea. would reachb. will reachc. reach_A___ 35. When I ….. sure about the result, I will let everybody know it.a. amb. shall bec. am going to be

_B___ 36. .......what may, if you are decided to become a manager, you'll do it in the end.a. cameb. comec. will come_B___ 37. ........what you want, I strongly believe that our HR manager knows how to deal with people.a. dob. sayc. make_C___ 38. ....... to say that a good manager should have more than technical skills.a. it's worthb. it's enoughc. suffice it__A__ 39. Heaven.......for you to leave the country!a. forbidb. forbadec. shall forbid__C__ 40. ...........that a good manager should have only technical skills.a. don't be itb. shan't be itc. not be it_C___ 41. Somebody.........the board on what's happening here.a. informsb. will informc. inform__B__ 42. You........my advice: leave those files for tomorrow!a. may takeb. takec. have taken__C__ 43. Hurry up! You......the reports ASAP.a. could sendb. sentc. send__A__ 44. The boss required that everybody.......the meeting on Monday.a. attendb. will attendc. would attend_C___ 45. The marketing manager has ordered that the new strategies.....by tomorrow at noon.a. will be readyb. are readyc. be ready_B___ 46. The chairman suggested that all employees ........ him what they don't understanda. can askb. ask

c. have to ask_C___ 47. The bank owner ordered that the wages ........... his stuff.a. will motivateb. must motivatec. motivate_B___ 48. The Board recommended that the projects .......... handed in two weeks' time.a. areb. bec. will be__A__ 49. The manager suggested that prices .......... kept low so as to attract new customers.a. beb. would bec. could be_C___ 50. The executives ............ that the company's policy be well known by the public.a. have desiredb. would desirec. desire__C__ 51. . ……..have found that nearly all important decisions are made in the subconscious.a. The scientistsb. The engineersc. The psychoanalysts__C__ 52. The direct marketing’s …….on entertainment is clear: there is no room for it in directcommunications.a. opinionb. questionc. stance_C___ 53. ”The right-brain” dominated advertisers use…..rather logic.a. reasonb. intelligencec. intuition__C__ 54. A famous advertiser called Cyrus Curtis considers that the key ingredient of an ad is its……..a. brandb. atmospherec. story__C__ 55. Sometimes consumers make impulsive,…..decisions.a. unconsciousb. irresponsiblec. subconscious__B__ 56. If an advertising agency doesn’t sell then it isn’t …….a. aggressiveb. profitablec. creative

_A___ 57. A consumer must take a……..decision if he wants to buy a pension.a. smartb. logicalc. Inspired__B__ 58. It’s high time our company ….a new product.a. would launchb. launchedc. had launched_C___ 59. I wish I…more imagination.a. to haveb. have hadc. had__A__ 60. He spoke as if he ……something about our advertising campaign.a. knewb. had knownc. could know__B__ 61. They adopted a new shape for the Pepsi bottle in case people …..it more.a. will likeb. likedc. like__C__ 62. The advertiser’s idea enchanted everybody as if they….under a spell.a. have beenb. arec. were_C___ 63. The new manager behaved as if he ……..everyone around him.a. could knowb. have knownc. knew__C__ 64. It’s about time you ………..us your suggestions.a. presentb. will presentc. presented__C__ 65. I wish he….the importance of being up to date with everything.a. will understandb. understandc. understood_C___ 66. If we only …….what our competitors plan we could avoid launching a similar product.a. were knowingb. had knownc. knew__B__ 67. The famous advertiser looked awkward as if he….everyone staring at him .a. would hateb. hatedc. had hated

_A___ 68. Some experts consider that the moment of truth is when the prospects or customers …….with theadvert.a. perceiveb. seec. engage_A___ 69. Language ……much too often what people feel.a. complicatesb. explainc. camouflages__C__ 70. Do you think that advertising should be……?a. funnyb. playfulc. entertaining_B___ 71. The purpose of advertising is to……a. displayb. persuadec. advertise_C___ 72. There is no genuine ……between selling and “being creative”.a. misunderstandingb. differencec. clash__A__ 73. . We cannot ……..on the public without repaying them.a. intrudeb. disturbc. upset_C___ 74. If you really understand the customer needs you can touch him at……of his being.a. the heartb. the solec. the core__C__ 75. Advertisers should……..entertainment with selling.a. addb. matchc. mix__C__ 76. Ad writers forget they are salesmen; instead of sales they seek ……a. moneyb. powerc. applause__C__ 77. The advertiser’s job is to make the product…….a. smarterb. betterc. look better__C__ 78. 1. The marketer wished he ………more last month.a. would have soldb. sold

c. had sold__B__ 79. If only we ………..to work in advertising ten years ago!a. startb. had startedc. have started__C__ 80. The advertisers wished their product ……….No 1 on the market.a. will beb. wasc. had been__A__ 81. If only they ……to understand the customers’ expectations, they would have been much moresuccessful with their recently launched product.a. had managedb. managec. could manage__B__ 82. If only their commercial …….. in the viewers’ memory their brand could have been famous!a. had been lodgedb. had lodgedc. could have been lodged__A__ 83. In order to make online customers visit a particular web-site, marketers can use other mediaprint…….a. bannersb. lettersc. advertising_A___ 84. The Wall Street Journal is an information…………. sitea. highly usedb. importantc. interactive__A__ 85. Search engines generate………. by selling banner advertising.a. profitsb. revenuec. money__B__ 86.Interactive online services allows customers to access account………..a. moneyb. situationc. balances_C___ 87.The Internet enables consumers and companies …….. huge amounts of informationa. to divideb. to sendc. to share__B__ 88.By means of the Internet people can be connected with just a few.a. mice clicksb. mouse clicks

c. mouse click__B__ 89. The Internet provides e-marketers with access to a broad range of ………segments.a. peopleb. usersc. demographic_C___ 90. . Kids Only area offers homework help and online magazines along with the usual games, …….andchatrooms.a. hardwareb. softwarec. CD’s__C__ 91. Younger groups are more likely to use the Internet for entertainment and……..a. having a good timeb. having func. socializing_C___ 92.1. Global economy ……….a rapid growth if funds weren’t directed toward military adventures.a. registersb. will registerc. would register_B___ 93.They …………agreements if they weren’t necessary.a. didn’t concludeb. wouldn’t concludec. would conclude__B__ 94.If international organizations ……..they wouldn’t donate money for people suffering from the wardestruction.a. don’t careb. didn’t carec. don’t matter__C__ 95.They wouldn’t reduce tariffs and liberalize trade for the Most-Favoured-Nation if they ………thatthose people are in need.a. will not knowb. hadn’t knownc. didn’t know__A__ 96.We wouldn’t desire to buy so many things if we …………their commercials before.a. didn’t seeb. sawc. wouldn’t see__C__ 97. Mobile phones …….have followed a classic ‘S-shaped’ curve.

a. shoppingb. sellingc. sales_B___ 98. In the late 1990’s the onset of pre-pay options triggered a dramatic ……..in sales.a. liftb. raisingc. upturn_C___ 99. On 1 January 1985 Vodafone made the UK's first mobile……..a. pagerb. callingc. call__C__ 100. The company has a……..of over 4 billion pounds.a. numberb. business figurec. turnoverMatching Exercises:Nota : in forma prezenta termenii de mai jos sunt potriviti cu definitia corecta- cand am introdus exercitiul in blackboard am dat optiunea “random” care amesteca ordineaRead the following terms and phrases and match each term from the right column to their definition from the left column1. Matching Exercise1. covering letter 1. application letter2. curriculum vitae 2. personal data sheet3. to type 3. to write using a typewriter or calculator4. handwritten 4. written by hand2. Matching Exercise1. to advertise 1. to promote something2. to enclose 2. to put in an envelope3. marketing 3. the theory and practice of presenting, advertising and selling things4. direct mail campaigns 4. form of advertising by means of which marketingcommunications are sent to customers using the postal service

A 3. Matching Exercise1. Product life cycle 1. The life cycle of a new product, which first can be produced only in the countrywhere it was developed, then as it becomes standardized and more familiar, can beproduced in other countries and exported back to where it started2. Customer needs 2. customer expectations of a product or service3. Market leader 3. the company that sells the largest quantity of a particular product and thus emerges asa leader4. Advertising- 4. making known, calling public attention to a product, service or company by meansof paid announcements so as to affect perception or arouse consumer desire to make apurchase or take a particular action.4. Matching Exercise1. Marketable 1. attractive to buyers, consumers, etc2. Marketplace 2. the system of buying and selling goods under competitive conditions3. Manufacturer 3. a business that makes or processes raw materials into finished products4. Market share 4. the proportion that a company has of the total volume of trading in one type of goods and services5. Matching Exercise1. To acquire 1. to get, to gain possession of2. Customer retention 2. the marketing goal of keeping your customers from going to your competitors3. Defection 3. desertion, abandonment, opting for another seller

4. Retailer 4. Seller of goods or commodities directly to consumers at a retail price6. Matching Exercise1. targeting 1. the process of identifying the specific needs of the market segments, selecting one or moreof these segments as a target, and developing marketing programs and ad campaignsdirected towards each.2. incentives 2. benefits, or reduced costs, that motivate a decision maker in favor of a particular choice3. to purchase 3. to obtain in exchange for money or its equivalent, to buy4. branding 4. traditional advertising method used to create an acquired response from a target audiencebased on cumulative impressions and positive reinforcement7. Matching Exercise1. CFO 1. chief financial officer2. executive 2. person or group of persons who has the power to put important plans, decisions, etc into effect3. HR manager 3. person in charge with hiring people and solving the employees’ legal problems4. CEO 4. chief executive officer8. Matching Exercise1. employer 1. a person or company that employs people2. Human Resources Manager 2. manager responsible with the staff recruitment3. president 3. the head of an institution4. dean 4. the head of a faculty9. Matching Exercise1. employee 1. a person who works for somebody or for a company in return for wage2. Human Resources Manager 2. manager responsible with the staff recruitment3. president 3. the head of an institution- 4. dean 4. the head of a faculty10. Matching Exercise1. to glide along 1. to move along smoothly and continuously- for instance like a snake on the groun2. inductive reasoning 2. logical reasoning3. to leave a trail of bruised feelings 3. to make a bad impression, to offend or abuse people4. to make forecasts 4. to predict future events by making use of some given information11. Matching Exercise1. managerial chores 1. managerial duties or responsibilities2. managerial traits 2. managerial characteristics3. career orientation 3. occupational self-concept4. enterprising orientation 4. the ability, imagination and desire to create and carry out new projects and performdifficult activities12. Matching Exercise1. social orientation 1. one’s personal characteristic of beeing attracted to people; to communicate and socializewith them, etc2. assertive 2. showing a strong and confident personality3. to see the “big picture” 3. to be able to get the meaning of the whole situation4. persuasiveness 4. the capacity to be convincing

F 13. Matching Exercise1. diplomacy 1. the art of tactfully dealing with people2. empathy 2. the ability to imagine and share another person’s feelings3. to accomplish 3. to succeed in doing smth, to complete smth4. to deal with 4. to attend to a problem, to manage

A 14. Matching Exercise1. to fit into 1. to be suitable for a particular role or task2. to overcome 2. to prevail over, to be victorious3. prospect 3. a potential buyer

4. to be epitomized 4. to be symbolized, best represented by, etc A 15. Matching Exercise

1. to intrude 1. to put or force in inappropriately, especially without invitation or permission2. to match 2. to combine3. indelibly 3. that cannot be erased4. "copycat" 4 unauthorized duplicate of a certain fashion design; they are usually made oflesser qualityimitations of the original

F 16 Matching Exercise1. to pique one's interest 1. to provoke; arouse, to stir2. memorabilia 2. a souvenir; an object that is treasured for the memories associatedwith it.3. brand equity 3. value added by a brand name identity to a product or service beyondthe functionalbenefits provided.4. fee 4. a fixed sum charged, by an institution or by law, in exchange for acertain service orprivilege, etA 17. Matching Exercise1. subscriber 1. someone who contributes a sum of money in exchange of a certain service2. account balance 2. the amount of money in an account, equal to the net of credits and debits atthat point in timefor that account3. revenue 3. gross, the entire amount of income before any deductions are made4. staleness 4. triteness, lack of originality as a result of being dullF 18. Matching Exercise1. information storage 1. the holding of data in an electromagnetic form so as to be easily accessedby a computerprocessor.2. appliance 2. a device operated by use of electricity, gas, etc3. to cutback 3. to cut down; to make a reduction in; to place restrictions on4. overall 4. general, completeA 19. Matching Exercise1. pasty-faced 1. pale and dull complexion.2. up-market 2. appealing to or designed for high-income consumers3. to envisage 3. to imagine, to form a mental image of something that is not present4. drawback 4. a disadvantage or inconvenience20. Matching Exercise1. assets 1. economic resources that are owned or controlled by an entity; what a firm orindividual owns 2. exempt from 2. to free from an obligation, a duty, or a liability to which others

are subject3. parent bank 3. a bank in one country that has a subsidiary in another country4. subsidiary company 4. a company that is completely controlled by another company21. Matching Exercise1. domestic 1. concerning the internal affairs of a nation2. business customs 2. usual business or individual practice, traditional business policy3. branch 3. administrative division of some larger or more complex organization4. to downgrade 4. to change in a negative way22. Matching Exercise1. to enhance 1. to increase; make better or more attractive2. to mitigate 2. to moderate (a quality or condition) in force or intensity3. drive 3. physiological state corresponding to a strong need or desire4. . distortion 4. unpleasant change23. Matching Exercise1. ownership 1. possession, the act of having and controlling property2. to bar 2. the act of excluding someone3. to juggle 3. to deal with simultaneously4. to forgo 4. to abandon, lose, refrain from consuming24. Matching Exercise1. zest 1. gusto, vigorous and enthusiastic enjoyment2. to hamper 2. to hinder or inhibit the progress or movement of someone or something3. breakthrough 3. a major achievement or success that permits further progress, as intechnology4. cumbersome 4. difficult to handle or use especially because of size or weight25. Matching Exercise1. to trigger 1. to set off, initiate, provoke2. onset 2. the beginning or early stages3. WAP 3. wireless application protocol4. SMS 4. text messaging1. B2C marketing designates a set of transactions between two companies2. Vodafone is the world’s biggest mobile network operator.3. On January 2008, Vodafone made the UK’s firstmobile call.4. The price at which a product is offered for sale to the public represents its market price.5. Only the market leaders are quoted at the Stock Exchange6. The direct mail campaigns are a form of electronic advertising7. To market a product means to advertise and offer it for sale8. To satisfy the customers' needs means to have the best prices on the market9. A “hot” product is a brand new product that appeals very much to the public10. A marketplace is a square such as Victoria Square11. Marketing deals exclusively with advertising products12. A market leader is one who sponsors the most advertising campaigns13. The process of identifying the specific needs of segments and selecting one or more of thesesegments as a target is called branding.14. A company that is risk averse is one that doesn’t test the market before taking its marketing

decisions15. Some companies reward their customers by giving some of their money back16. If a company wants to keep its high-spending customers, it must sell only expensive stuff.17. To achieve greater customer retention direct marketers have switched the emphasis from productto service18. A company that looses its customers is a company that doesn’t have a high degree of defection19. The use of direct distribution mail order or direct delivery of services is one of the directmarketers’ most powerful weapons20. A director is one who writes screenplays for movies21. A CEO manager deals with the accounting department of a company22. All managers spend most of their time talking to people23. The head of a university is called dean.24. An employer is one who works for a monthly subsidiary25. In a big company, such as IBM, for instance, the general manager is the one who hires people26. The marketing department of a company deals with advertising, market research as well asselling27. All employees are checked by their supervisors.28. The manager is the owner of a companyA 29. A manager who is technically competent is one who knows how to plan, lead, organize and controlhis own work as well as that of the other employees.F 30. To have an enterprising orientation means to be a good entrepreneur.F 31. Someone who makes market forecasts is one who predicts the weatherF 32. When you flatter someone means that you bruise that person’s feelingsA 33. A manager’s daily chores include resolving conflicts among subordinatesF 34 An assertive person is one who always speaks very loud.A 35. The charismatic managers are also the most persuasiveA 36. If you have good interpersonal skills, it means that you can't have a lot of friendsA 37 The persons who have a staggering IQ are always very determined to succeedA 38. You can’t become a successful manager if you don’t have some inborn managerial traitsF 39. To overcome a problem means to fail solving itF 40. “Left-brain” dominated people tend to focus more on their feelings.rather than on their reasonF 41. To be creative implies to be a very organized personA 42. Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their advertising mainly on pureemotional symbolism

F 43. “Right-brain” dominated people are smarter than the “left-brain” dominated ones A 44. If a company advertises products that are similar to others, it must make ample use of imagery inassociation with attractive symbols F 45. Creative people have a lot of fantasy, inspiration and intuition but they don’t have logic at all46. Sometimes advertising can be a form of research A 47. Advertisers’ job is to sell A 48. The purpose of advertising is to persuade F 49. There is no genuine clash between selling and 'being creative' A 50. Advertising shouldn't be entertaining F 51. Most selling sites are designed to move consumers through multiple stages of the decisionmakingprocess F 52. An ATM is an Automated Teller Machines that simplifies financial transactions with customers A 53. Federal Express is an excellent example of how expensive a well-designed service web site canbe. F 54. Won.com site offers a lottery prize of up to $1000 million for visiting it55. The Coca-Cola Web site consists of twelve different sections.56. Today a growing number of appliances and systems operate on analogue information A 57. Connectivity makes bits to flow from one appliance or location to another F 58. Recent studies show that consumers don’t access information on the Internet before making majorlife decisions F 59. The typical Internet user is a young, techy, up-market male professional F 60. Consumers aged 50 and older never use the Internet F 61. The World Trade Organization is the international forum that provides the Most-Favoured-Nation principle A 62. Technology has created a new commercial reality that led to the emergence of global markets forstandardized consumer products63. The World Bank was initially formed in 1944 to aid countries suffering from the destructions ofthe war F 64. The international trade growth has been favoured by long periods of war.65 A domestic bank is one that operates exclusively with national currency66. A parent bank in one country that has a subsidiary in another country.67 Both branches and subsidiaries are full-service banking institutions68 Most Asian and Islamic countries exhibit female preference, manifested in China by thewidespread practice of aborting male fetuses

69. In Sweden, more than 45 percent of administrative and managerial positions are held by women.70. Perception is the process by which people derive meaning from within themselves ( such as afeeling of frustration) or from the external environment71. Perceptions have nothing to do with consumer behaviour.72. The usual technique for defining an individual’s lifestyle is called psychographics and it involvesmeasuring attitudes and interests in diverse areas such as work, politics, recreation and the like.73. Women haven't always had leading positions in major corporations and private sectororganizations74. At present, women are better educated and hold more jobs worldwide than ever before A 75. Vodafone has a strong visual identity based on the colour redFill in the blanks with the right form of the verb so as to form correct grammatical statements:1. The human resources manager ( to think).THINKS...... that many candidates don’t know how to write a CV2. The teacher considers that your handwriting (to be )..HAS BEEN... illegible3. One has to use only black or dark blue ink when he/she (write).WRITES........... an application form.4. Alice knows how to behave when she ( to go).GOES........ to a job interview5. Some make a big mistake because they ( to write)WRITE...... their covering letters on purple paper.6. Tom knew that he (to have).HAD........ to type his CV as fast as he could7. The girl understood that many ads (to require).HAD REQUIRED.... the applicants to be at least 18.8. Bill forgot to enclose an application letter when he (to post).POSTED...... his CV9. You (not write).DIDN΄T WRITE....... too many details about your education so your CV was rejected10. The students (not apply).DIDN΄T APPLY...... for a scholarship abroad when they had the chance to do so.11 All marketers know that P. Kotler (to write).WRITES....... the best books on marketing12 The manager appreciates the fact that his products ( to be promoted).ARE PROMOTED........ using the best marketingstrategies.13 The customers ( to admit)ADMIT....... that their expectations have been satisfied.14. It ( to be).IS...... very good that the telemarketing officers have made a lot of sales calls15 Everybody knows that Procter and Gamble products ( to be).AREBEING....... advertised a lot lately.16. The board admitted that the advertising campaign (to be).HAD BEEN......... a successful one.17 The students had been explained all the subjects before they (to sit)...SAT....... the exam.

18. The new product had already offered a lot of benefits when the company (to consider).COWIDERED...... thepossibility of a merger.19. The girl confessed that she (not know)..HADN΄T KNOWN...... anything about marketing before attending thisfaculty.20. The company had created the most suitable marketing mix before they (to order).ORDERED...... thelaunching of the new product.21. When you start up a business you (not have).DON΄T HAVE........ any existing customers.22. A company (to manage)..WILL MANAGE.......... to attract new customers when they allocate enough money forthis.23. The manager hopes that his competitors (not have) .WILL NOT HAVE...........better advertising means24 The marketing strategist knows that a good service (to help).WILL HELP.......... the company to preserve theexisting customers.25 Direct marketers assume that people (to appreciate) WILL APPRECIATE...........the direct delivery of services.26 Amex Membership Miles created a reward scheme that (to give).WOULD GIVE........ some value back to itsloyal customers.27. Direct marketers understood that they (to achieve) .WOULD ACHIEVE...........greater customer retention byswitching the emphasis from product to service.28. General marketers wanted to build brands the prospects (to feel)..WOULD FEEL......... familiar with.29. Companies (to know).KNOW....... that the incentives they offer will attract more and more customers.30. A customer that (to buy).ORDERED...... from a supplier for the first time would look for a lot of benefits.31. The Internet will help you a lot if you (know)KNOW…….. how to use it.32. : Little Alan (use)WILL USE…….. the computer to play games if you buy him one.33. : If you (access)ACCES…… America Online you will find a lot of information.34 : If you (access)ACCES…… America Online you will find a lot of information.35 If a message has been aimed only at selling, the Internet users (react) WILL REACT…..negatively.36. Tom (worry).WOULD WORRY....…if his online shopping weren’t delivered in due time.37. If I (know)KNEW KNOW…….how to get a sponsorship I would tell it to you38. What would you do if your country (not become).DIDN΄T BECOME..……a member of the European Union?39. What strategy would you opt for if your company (go)WENT…….bankrupt?

40. If the national currency (fall)FEEL…….. by almost more than half this year, the living standardswould be radically reduced.