Analiza Comparativa a Calitati Marfurilor

7/23/2019 Analiza Comparativa a Calitati Marfurilor

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ANALIZA COMPARATIVAA CALITATII

MARFURILOR

STUDENTI:

DUMITRESCU IULIANNA VICTORIA

DUTU ILINCA

ACADEMIA DE STUDII ECONOMICE BUCURESTI

FACULTATEA DE BUSINESS SI TURISM

2015

SCURT ISTORIC

Dup apariia, !uru" au"ui 1#$0, a %&'&ru"ui (u a)ur *i a )i(i("+'+i, +rai+i'a)i" (a (i+a - u+a-( a(+-'+ i+ii p+'ru a pr&.u(+ prima motocicletcu motor cu abur/ D+ ap', a(+-' &)i+('i a &-' r+a"ia' u"'i%ii ai ai a(+"ui.+(+iu .+ %ai %u"i i+'a'&ri .i .i+ri'+ 'ri/ - .a'&ri' ap'u"ui ( (+" %ai


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u(i&a" %&.+" a &-' r+a"ia' Fraa, -+ (&-i.+r ( %&'&(i("+'a ar i apru' a(+a-' ar/ D&u .+(+ii %ai '3riu *i4au (u' apariia %&'&(i("+'+ p+ )+i,(ar+ &"&-+au pri(ipii ii+r+*'i a"a)i"+ *i pr++'/

'r4u i'+ra" r+"a'i -(ur', (i"i.rii pu'+ri(i, -(6i%)'&ar+"+ .+ i'+ *i %a+'+.+ (&'r&" a"+ a((+"+rrii *i r3rii au p+r%i- .i-'aar+a '+6&"&i+i 'i%purii a%&'&(i("+'+"&r .+ (+a a au'&%&)i"u"ui/ -(6i%), u .up %u"' 'i%p, (&&r'u" *i-'a'u'u" .+ a i pr&pri+'ar a" uui au'&%&)i" au pr+a"a', %&'&(i("+'+i a'ri)ui.u4i4-+ u r&" %i&r, %ai .+ra) -p&r'i, (a.ru" -&(i+'ii/

T&'u*i, %&'&ar+"+ au 'r+(u' pri'r4& p+ri&a.a .+ r+a*'+r+ "a -3r*i'u" ai"&r 780/ Caur%ar+ a +a*'+p'a'+i r+.u(+ri a r++r+"&r %&.ia"+ .+ (&%)u-'i)i", pri(ipa"a "&r(a"i'a'+ +(&&%i(, r+pr++'a' .+ (&-u%u" -p+(ii( r+.u-, "+4a pr&pu"-a' p+ piaa%&.ia" 'r4u u%r r pr+(+.+'/ Mu"'+ %&.+"+ +rau - %&'&r+'+, 6i)rii%&.+ri r+u"'ai .i (&%)iar+a %&'&(i("+'+i (u )i(i("+'a, +6i(u"+ (+ i4ar i(3'a' (u -iura p+ pi&+rii )i(i("+'+"&r/


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CAPITOLUL 1: SELECTIAGRUPEI DE MARFURI CE VA

FACE OBIECTUL INVESTIGATIEI9+'ru a(+a-'a "u(rar+ +4a% pr&pu- -a (&%para% (a"i'a'+a pr&.u-+"&r (+ a( par'+.i (a'+&ria %&'&(i("+'+"&r (u .&ua r&'i/ 9r&.u-+"+ (+ &r -'a "a )aa aa"i+i&a-'r+ -u':

1. Motocicletele Hon!

". Motocicletele BM#

$. Motocicletele S%&%'i

(. Motocicletele D%c!ti

). Motocicletele *!+!,!'i

PREZENTAREA FIRMELOR

HONDA

Honda Motor Company, Limited, p+ -(ur' Honda+-'+ & (&rp&ra i+%u"'ia i&a" (u -+.iu" ap&ia/ C&%paia

pr&.u(+au'&%&)i"+ i %&'&(i("+'+, (a%i&a+, -(u'+r+, r&)& i , ai&a+ (u r+a( i+ i%&'&ar+ p+'ru a(+-'+ ai&a+, ATVuri, )r(i (u %&'&r i %&'&ar+ p+'ru

a%)ar(a iui, ++ra'&ar+ .+ +"+('ri(i'a'+, u'i"a!+ p+'ru ri!ir+a a&u"ui i a r.iii, +'(/ Liia .+ au'&%&)i"+ .+ "u; pr&.u-+ .+


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BM#

BMW, a(r&i%u"p+'ruBayerische Motoren Werke AG= r&%3UzinaBavarez de Motoare SA?, +-'+ upr&.u('&r+r%a.+ au'&%&)i"+, %&'&(i("+'+ i %&'&ar+/ BM +-'+ & (&%pai++r%a&raia' (a -&(i+'a'+ p+ a( iui , r+i-'ra' DA"a Bur-a .iFraur'/

C3. BM a "ua' ii .i (&%paia Rapp =-i"a (+"&r .+ "a Rapp +rar+pr++'a' .+ u (+r( a3. (+'ru (apu" uui (a" +ru?, au r+&"&-i' (+r(u", iau i-+ra' (+'ru & i%ai+ &"i. a (u"&ri"&r a i&a"+ a"+ Baari+i/ A")u" i a")a-'ru" au &-' i+r-a'+ (+r( a .+ p&i ia "&r p+ -'+au" )aar+, .a'&ri' (&-i.+r+'+"&r "+a"+ "+a'+ .+ u'i"iar+a a(+"ui -i%)&" a i&a" (au" u+i

%r(i (&%+r(ia"+/ Dar (&r+-p&.+ a .i'r+ u%+"+ (&%pai+i i i%ai+a .i "&& a (&'iua'/

Gri"a r&'a" (ara('+ri-'i(, .+ &r%a Hrii(6i .u)"u, a &-' pri%a .a' &"&-i' "a%&.+"u" BM 0, "a (+pu'u" ai"&r 1J0/

Sloganul +r%a &riia" a" ir%+i +-'+ HFr+u.+ a% Fa6r+, (++a (+ -+ 'ra.u(+"i)+r pri:Plcere la condus,Plcere la volan, +"+: HT6+ U"'i%a'+ DriiMa(6i+, (++a (+ -+ 'ra.u(+ apr&;i%a'i pri: Cea mai sofisticat / Ultimama in de condus /
https://ro.wikipedia.org/wiki/Acronimhttps://ro.wikipedia.org/wiki/Limba_rom%C3%A2n%C4%83https://ro.wikipedia.org/wiki/Germaniahttps://ro.wikipedia.org/wiki/Automobilhttps://ro.wikipedia.org/wiki/Motociclet%C4%83https://ro.wikipedia.org/wiki/Motorhttps://ro.wikipedia.org/wiki/List%C4%83_de_companii_din_Germaniahttps://ro.wikipedia.org/wiki/List%C4%83_de_companii_din_Germaniahttps://ro.wikipedia.org/wiki/Societate_pe_ac%C8%9Biunihttps://ro.wikipedia.org/wiki/Societate_pe_ac%C8%9Biunihttps://ro.wikipedia.org/wiki/Dax_(dezambiguizare)https://ro.wikipedia.org/wiki/Frankfurt_Stock_Exchangehttps://ro.wikipedia.org/wiki/Frankfurt_Stock_Exchangehttps://ro.wikipedia.org/w/index.php?title=BMW_303&action=edit&redlink=1https://ro.wikipedia.org/wiki/Anii_1930https://ro.wikipedia.org/wiki/Limba_englez%C4%83https://ro.wikipedia.org/wiki/Acronimhttps://ro.wikipedia.org/wiki/Limba_rom%C3%A2n%C4%83https://ro.wikipedia.org/wiki/Germaniahttps://ro.wikipedia.org/wiki/Automobilhttps://ro.wikipedia.org/wiki/Motociclet%C4%83https://ro.wikipedia.org/wiki/Motorhttps://ro.wikipedia.org/wiki/List%C4%83_de_companii_din_Germaniahttps://ro.wikipedia.org/wiki/List%C4%83_de_companii_din_Germaniahttps://ro.wikipedia.org/wiki/Societate_pe_ac%C8%9Biunihttps://ro.wikipedia.org/wiki/Dax_(dezambiguizare)https://ro.wikipedia.org/wiki/Frankfurt_Stock_Exchangehttps://ro.wikipedia.org/wiki/Frankfurt_Stock_Exchangehttps://ro.wikipedia.org/w/index.php?title=BMW_303&action=edit&redlink=1https://ro.wikipedia.org/wiki/Anii_1930https://ro.wikipedia.org/wiki/Limba_englez%C4%83


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S%&%'i

Suzuki Motor Corporation+-'+ & (&%pai+%u"'ia i&a" !ap&+, (ar+ ar++i'uri"+ -iur+ .i a)ri(ar+a .+ "u%+/au'&%&)i"+ i %&'&(i("+'+/ Mar(aSuui +-'+ a" .&i-pr++(+"+a (+" %ai %ar+ pr&.u('&r .+ au'&%&)i"+/ Ar+ (&%p&+ %ai %u" i .+ >5 000 .+ &a%+i i +-'+ pr++' 1$ .+ ri .i Slogan: a@ & "i+K

D%c!ti

Ducati Motor Holding +-'+ & (&%pai+ i'a"ia (ar+ pr&i+('+a i pr&.u(+%&'&(i("+'+/Cu -+.iu" i B&"&a,I'a"ia, Du(a'i +-'+ .+'iu'a .+ (a'r+

pr&.u(a'&ru" +r%a .+ au'&%&)i"+ Au.i, pri i"ia"a -a i'a"iaaLa%)&r6ii,(ar+ -i +a +-'+ .+'iu'a .+ rupu" V&"-a+.

*!+!,!'i

9&+-'+a C&%pai+i aa-ai (+p+ 1J2>, p+ a'u(i ii. i%p"i(a'

i.u-'ria %+'a"uri(a *i (+a .+ a+r&a+/9+ p+ .&u -au p+ pa'ru r&i &ri r r&i =+6i(u"+ au'i(+?, u%+"+ aa-aia&-' '&'.+aua -i&i% (u u/ Op+r3. -u) u%)r+"a ia'u"ui aa-ai


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Kawasaki, & (&%pai+ .+ -u((+- (u & "u *i )&a' i-'&ri+, a i'ra' "u%+a%&'&ar+"&r p+ .&u r&i "a (+pu' (&-'rui. %&'&ar+ *i 'r+(a. ap&i 1J$0, "a

pr&.u(ia .+ motociclete/

Slogan: L+' '6+ &&. 'i%+- r&""/

1." PREZENTAREA PRODUSELOR

HONDA CROSSRUNNER

Cr&--ru+r +-'+ u (&(+p' &u, ra.i(a", (+ (&%)ia +%&'ii"+ &+ri'+ .+ u a+.(u )++i(ii"+ uui a.+'ur+ )i+/ R+u"'a'u" +-'+ & %&'&(i("+'a (+ &+ra (&&r'

p+r%a+' -i %a+ra)i"i'a'+ a(i"a i %+.iu ur)a, p+r&r%a'+ +;'ra&r.iar+ p+au'&-'ra.a, ar.a "a -&" -i (ur-a -u-p+-i+i +(+-ara p+'ru a -(&a'+ "a i+a"aa+'uri+ru" .i &i/

9+'ru a u'i"ia "a %a;i% p+r&r%a'+"+ %&'&ru"ui, a &-' a.aua' u 6i.& %ai"a' -i -4a (r+a' & p&i'i+ %ai .r+ap'a i -a a(+-'+ .+'a"ii (&+ra -'a)i"i'a'+ -i & %ai)ua %a+ra)i"i'a'+, &+ri. i a(+"a-i 'i%p (&&r' -i ii)i"i'a'+ +;'ra&r.iar+/Mai %u"', ra+"+ (u -i-'+% ABS -i p&-i)i"i'a'+a .+ a par(ur+ p+-'+ 00 % (u u

p"i a &+ra i(r+.+r+a (a pu'+'i +;p"&ra & "u%+ p+ (ar+ u a'i %ai au'4& paaa(u%/

CARACTERISTCI:

M&'&r: 'ip DO (i"i.ri V "a J0 .+ ra.+, > 'i%pi, 1$ -upap+

Capa(i'a'+ (i"i.ri(: 8#2 (%( Dia%+'ru ; (ur-: 82 ; >#%% Rap&r' (&%pr+-i+: 11/$:1 9u'+r+ %a;i%: 102 C9 10/000 r&'%i Cup"u %a;i%: 82/# N%J/500 r&'%i Vi'+ %a;i%: 200 %6


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Capa(i'a'+ u"+i: ,# "i'ri Si-'+% .+ a"i%+'ar+: 'ip 9GM4FI4I!+(i+ +"+('r&i(a Dia%+'ru ("ap+'+ a.%i-i+: $ %% Fi"'ru a+r: i%pr+a' (u u"+i, .+ 63r'i+ Capa(i'a'+ r++r&r: 20,5 "i'ri =i("u-i r++ra? C&-u% (ar)ura': $,1 "100 %/ "i%+ *a: #1$ %% Gar.a "a -&": 1>0 %% Ma-a pr&pri+: 2>0/> Su-p+-i+ a: ur( '+"+-(&pi( =>%%?, (ur- 10# %% Su-p+-i+ -pa'+: a%&r'i&r 9r&4Li


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BM# R 1"-- GS

A-a"', &4r&a., pi+'r+ i i-ip: A(+-'+a -u' pr&&(ri"+ (r&ra &u" BM R 1200GS A.+'ur+ "+ a(+ a (u %a+ra)i"i'a'+a -a .+ +;(+p i+/ Capa(i'a'+a .+ 0 .+ "i'ri a r++r&ru"ui, (&%)ia' (u (&-u%u" r+.u- .+ (&%)u-'i)i" a" %&'&ru"ui '+a( (u a.+ra' H.+ +&pri' p+ a-a"' i aara "ui, (3. .i &priri"++pr&ra%a'+ & a%i'ir+/ p"u-, i+"u" -'a.ar. .+ +(6ipar+ a &-' %)u' i',i("u3. -pr+ +;+%p"u u (&%pu'+r .+ )&r./ S+ p&a'+ aia pri %+iu &ar'+u &r, pi"&'u" pri%i. i&r%a ii u'i"+, pr+(u% i+"u" (&%)u-'i)i"u"ui .i r++r&r, i'+a i (&-u%u" .+ (&%)u-'i)i"/La'ura pra('i( a a(+-'ui +.ur&4'&ur+r +-'+ (&%p"+'a' .+ u -pa iu i'+ra'.+a-upra r++r&ru"ui, (ar+ i p+r%i'+ - p-'r+i &)i+('+ %i(i "a .+%3 &ri(+%&%+'/

CARACTERISTICI:

M&'&r (u 2 (i"i.ri, .ia%+'ra" &pu i, 'ip )&;+r, pa'ru 'i%pi, (u .&i ar)&ri(u (a%+ p+ (i"i.ru (6iu"a- i ar)&r+ .+ +(6i"i)rar+

C6iu"a-a DO -upap+ p+ (i"i.ru Cu'i+ .+ i'++ (u $ 'r+p'+ 9&%pa %+(ai(a p+'ru -i-'+%u" .+ ra(i+r BM M&'&rra. I'+ra" ABS =9ar ia"4I'+ra"?, .+(up"a)i" Fa'a: BM M&'&rra. T+"+"++r, (u !a%)+ .+ 8 %% -i a%&r'i&r (+'ra" Spa'+: BM M&'&rra. 9ara"++r, a%&r'i&r AD (u pr+'+-i&ar+,

a%&r'iar+ r+"a)i"a %aua" Fraa a'a (u 2 .i-(uri "&'a'+, .ia%+'ru 05 %%, +'ri+ri ra.ia"i (u >

pi-'&a+ Fraa -pa'+ 1 .i-(, .ia%+'ru 28$ %%, +'ri+r (u 2 pi-'&a+ G6i.& r+"a)i" .i a"u%iiu/ a'+ .i a"ia! .+ a"u%iiu, (u a+"&pa a'a 12080 R 1J -i -pa'+ 180$0 R

18

I'r+rupa'&r .+ -iura'a a" %&'&ru"ui "a (ri( C&%pu'+r .+ )&r. (u ai-a! %u"'iu('i&a" a" (arui i"u%ia' -+ a(+ pri

-+&ru" .+ "u%ia: (+a- .ii'a", i.i(a'&r .+ (&%)u-'i)i", '&'a" %, %i"i(, au'&&%i+, '+%p+ra'ura %&'&r, '+%p+ra'ura +;'+ri&ara, i'+ra" .+-+ri(+/

C&%)ia i+ .+ i-'ru%+'+ (u i'+&%+'ru i 'ur&%+'ru


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I%&)i"ia'&r +"+('r&i( I'+ra'a p+'ru .ia&-'i( Lu%ii .+ aari+ a"'+ra'&r 5#0 Sa &r%a'a .i 2 )u(a'i, ia"'i%+ a #50 #80 %% -i a !&a- #20 #>0 %% 9ar)ri 'ra-par+' r+"a)i" i ia"'i%+ pri r&'i'a S(u' %&'&r .i a"u%iiu

Si-'+% pri.+r+ )aa!+ Si-'+% i'+ra' .+ )"&(ar+ a 6i.&u"ui Ma+r+ -pa'+ p+'ru pa-a+r Ma+'a .+ raa -i a%)r+ia! r+"a)i"+

PRET:14.923


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SUZU*I GS/S1---

F&"&-i. ++"+ -up+r-p&r'i+"&r, Suui a (r+a' (+" %ai -p&r'i r&a.-'+r .+ p3a(u%, GS4S1000/ O %&'&(i("+' (r+a' p+'ru -+a'ii, (ar+ a %&-'+i'

pr&pu"-&ru" -i pri(ipa"+"+ +"+%+'+ (&-'ru('i+ a -up+r-p&r'i+i GS4R1000/

CARACTERISTICI:

Tip %&'&r9a'ru 'i%pi, > (i"i.ri, ra(i' (u "i(6i., DO$0 %% "i%+ *a: #15 %% Gr+u'a'+ pr&pri+:208 20J 9RET:10/JJ0


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DUCATI DIAVEL

Dia+" +-'+ P+%&'i+ "a i'+a %i(aP, u.+ i'+a .+ p"i%)ar+ -+ (&%)ia (ua.r+a"ia i'++i -p&r' i'r4u %&. 'ipi( Du(a'i/ Dia+" r+pr+i'a +;a(' a-'a:.&ua "u%i apar+' .i+ri'+ -i .i-'a'+ (+ a!u i%pr+ua i'r4u %&'&r ui(, &-i'+a i (ar+ a%)+"+ -u' (&%p"+'+, ara (&%pr&%i-uri/

CARACTERISTICI:

M&'&r Q Du(a'i T+-'a-'r+''a DVT (u -i-'+% D+-%&.r&%i( Varia)"+ Ti%i,ra(ir+ (u "i(6i. Capa(i'a'+ (i"i.ri(a Q 12$2 (%(

A"+a! ; Cur-a Q 10$ ; 81,5 %% Rap&r' .+ (&%pr+-i+ Q 1:1 9u'+r+ %a;i%a Q 11>,8 =15$ 6p? J500rp% Cup"u %a;i% Q 12#,J N% =1,1 %? 5000 rp% A"i%+'ar+ (u i!+('i+ +"+('r&i(a BOSC


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*A#ASA*I Z1--- 01

aa-ai 1000 201$ +-'+ & %&'&(i("+'a -up+ra+. ra.i(a"a, (u %&'&r -i -a-iur+a.i'+ p+'ru i%)ua'a'ir+a +;p+ri+'+i .+ (&.u(+r+/ A-p+('u" -au ui(,ar+-i, a &-' .u- "a u i+" -up+ri&r pri i.+par'ar+a 'u'ur&r +"+%+'+"&r .+&ra%+' iu'i"+, r+u"'a. pu+r+a i "u%ia a u('i&a"i'a'ii pur+/

CARACTERISTICI:

%&'&r > (i"i.ri, > 'i%pi, DO(%(, 1>0(p C&%)u-'i)i":)+ia Cu'i+ .+ i'++:$ 'r+p'+ R++r&r:18 " Ra(ir+:"i(6i. -u-p+-i+ a'a (u '+6&"&i+ SFF4B9 =S+para'+ Fu('i& F&r 4 Bi 9i-'&? -u-p+-i+ -pa'+ 6&ri&'a" )a(4"i %a-a .i-pu-a (+'ra"ia', p+'ru & %a+ra)i"i'a'+ -up+ri&ara i-'ru%+'a'i+ .+ )&r. (&%p"+'a (a.ru 'i 'u)+ .i a"u%iiu ("ap+'+ .u)"+ .+ a((+"+ra'i+ p&i'i+ .+ pi"&'ar+ i.+a"a .a'&ra'a par'ii .i a'a %ai !&a-+ -i a (+"+i .i -pa'+

%ai ia"'+ Lui%+:20>5 La'i%+:8J0


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Ia"'i%+:1055 Gr+u'a'+:220G Ia"'i%+ -a:#15 %% i.i(a'&r .+ ru"ar+ +(&&%i(a a.%i-ii .+ a+r (u -i-'+% C&&" Air, (ar+ %ii%i+aa p&-i)i"i'a'+a (a a+ru"

a.%i- -a i+ i(a"i' .+ (a".ura %&'&ru"ui 9RET:11/2#


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CAPITOLUL "/ SELECTIAETALONULUI SAU RFEFERINTEI

9+'ru "u(rar+a &a-'ra a% a"+- (a pr&.u- .+ r++ri'a motocicletele cu doua rotipr&.u-+ .+ a%a6a.

2!3!4!

iu"i+ 1J55, a &-' iia' a%a6a M&'&r C&rp&ra'i&, (ar+ a (+pu' -i%i'+ %&'&(i("+'+"+ +ur&p++/ 9ri%a %&'&(i("+' .+ -+ri+ a%a6a a &-' "a-a' 1J5$, A41 =(u&-(u' *i -u) u%+"+ .+ R+. Dra&"@?/ A(+a-'a +ra &%&'&(i("+' (u 1 (i"i.ru (u u %&'&r .&i 'i%pi (+ .+&"'a 5,$ C9 *i & i'+%a;i% r+"a'i %ar+, .+ #0 %6/C+"+ %ai )i+ 3.u'+ %&.+"+ +rau a%a6a RD 250 *i RD 50/ C+a %aii&a'&ar+ (ara('+ri-'i( a a(+-'&r %&'&(i("+'+ +ra -upapa (u %+%)ra .i'ra('u" .+ a.%i-i+ a" %&'&ru"ui/ 9ri a(+a-' i&ai+, a(+-' +6i(u" -+ pr+'a %ai

)i+ "a -(6i%)u" .+ )+i, iar 'uraia a &-' -p&ri' i%+-/C+" %ai %ar+ -u((+- a" "ui a%a6a a &-' T 500/ V+6i(u"u" (u %&'&r pa'ru'i%pi (u u (i"i.ru, (u u -u+' i(&u.a)i" *i (u pr&pri+'i"+ E.ur& +rai%)a'a)i" *i +-'+ *i pr++' u a.+ra' &)i+(' .+ (u"'/

Slogan:T&u(6i @&ur 6+ar' K

Analiza Comparativa a Calitati Marfurilor

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Transcript of Analiza Comparativa a Calitati Marfurilor