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B Y R O M I N A S T A N
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B U C H A R E S T M A S H A B L E M E E T U P ( S )
Content
Origine Ce e Pinterest? o Elemente Pining Continut
Business model Stats, Facts & Demographics Cum este folosit Indivizi
Top useri Ce poti face pe Pinterest
Branduri Top Brands Best Practices
Altele Monitorizare Protectie impotriva Pinterest Altele din altele
Jenie Holland http://www.flickr.com/photos/jeniholland02/6625851305/
Pinterest?
-pe scurt-
Cum a inceput totul…
o Evan Sharp, Pinterest Designer si Co-Founder
o A lucrat inainte la Facebook
o Au inceput in decembire 2009
o Au dat drumul in martie 2010
Ce este Pinterest
O platforma pe care userii isi pot crea pinboard-uri virtuale cu lucruri gasite online sau uploadate, grupate in functie de interese/pasiuni.
" Organize and share things you love. "
E ca un bookmarking site asumat (tot ce faci este vizibil) si axat pe partea vizuala.
Mai este: o retea sociala, o platforma de colaborare, un CV bulider, un gift finder, o sursa de inspiratie, etc.
"connect everyone in the world through the things' they find interesting. "
Elemente
Inscriere
Invite based only
Highly connected with Facebook and Twitter (adica nu te poti inscrie daca nu ai un cont pe una dintre aceste platforme)
Profil
Boards (individual sau collaborative)
Pins/Re-pins
Likes
Follow (un user sau un board)
Newsfeed
Platforma
Pinners you follow
Everything (categorii)
Videos
Popular
Gifts
Boards (individual sau collaborative) | Pins/Re-pins |Likes |Follow (un user sau un board) |Newsfeed
Profil
Pinners you follow | Everything (categorii) | Videos | Popular | Gifts
Platforma s-a modificat in timp
Pinning
Pin, repin or upload your content
Site content vs. Member content
Pinning
Site content = Pins Materialul este adus pe site de pe alte site-uri.
Nimeni nu are drepturi comerciale asupra lui.
Member content = Upload a pin
Materialul este urcat de useri
Acestia renunta la orice drept de proprietate in favoarea platformei.
Business model
“Right now, we are focused on growing Pinterest and making it more valuable. To fund these efforts, we have taken outside investment from entrepreneurs and venture capitalists. In the past, we've tested a few different approaches to making money such as affiliate links. We might also try adding advertisements, but we haven't done this yet.
Even though making money isn't our top priority right now, it is a long term goal. After all, we want Pinterest to be here to stay!”
Pinterest.com
Other conspiracy theories on my board “About Pinterest”! pinterest.com/rominastan/about-pinterest/
Stats
Stats, Facts & Demographics
Primul website care a ajuns la 10 mil de utilizatori zilnici intr-un timp atat de scurt.
…si creste.
Facts
“Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined”
Facts - continuare
“According to comScore, the average Pinterest user spend 88.3 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. ” 2011
Cum este folosit
Indivizi
Ce poti face pe Pinterest
Top Useri
Branduri
Ce poti face pe Pinterest
Exemple
Auras isi doreste sa calatoreasca “nice places”
Yes, there is no
such a thing as
privacy!
Nu am gasit-o pe Oana, in schimb am gasit o alta Oana… pe care o cunosteam. Ce nu stiam insa este ca e pasionata de gatit!
Bogdan e fan “Internet & Social media”…. noi am spune INFOGRAFICE
Pandutzu vine cu un board mai “muzical”
Andreea zice ca e de test, noi le spunem QUOTES
Insa Andra s-a prins ca “there is more to it” si m-a inviat la un collective enthusiasm
Oricine poate face un
collaborative board. Odata
membru, poti adauga si
scoate useri. Nu exista un
admin al board-ului
Iar altii au luat-o ceva mai in serios si si-au facut un CV
sau uhm well.. unii au gasit diferite intrebuintari
TOP USERS
Top followed
Jane Wang – 2 450 830 - general
Christine Martinez – 986 300 – cute things
Ben Silbermann – 883 755 - home deco, DIY http://www.zoomsphere.com/charts/pinterest/all/profiles/#!0|10
Must follow @mashable
Focus: Photography/Art
Focus: Gifts/Gadgets
Focus: Color Inspiration
List: http://mashable.com/2012/01/29/pinterest-users-to-follow/#4530921-Joy-Cho--Oh-Joy
Jane Wang
Este mama unuia
dintre co-founders!
Mark Zuckerberg
Facebook + Pinterest =
LOVE
Facebook + Pinterest = LOVE
Pe Facebook, poza frumoasa de pe Pinterest
genereaza discutii si poate trimite oamenii
inapoi pe Pinterest
Pe Pinterest gasesc din nou continut si il share-uiesc
pe Facebook
Oamenii se inregistreaza pe
Pinterest cu contul lor de Facebook. Dau “Pin”/“Repin”/ “Like”/”Follow” la ceva.
Totul pe Pinterest este vizibil. By default, apare postat pe
pagina lor de Facebook
There’s some love with twitter, but not as much. Really now, on Facebook you can have your own
“Pinterest timeline”!
Brand USAGE
Sell your products
Hold a contest
Get personal
Inspire your customers
Offer exclusive discounts
Raise awareness
Get the customer involved
Invite customers to your events
Follow other brands
+ alte 56 de posibilitati: http://www.copyblogger.com/pinterest-marketing/
Inspire your customers/ Get them involved WHOLE FOODS MARKET
Get Personal Better Homes and Gardens
Behind the scenes TODAY
Sell products ASOS.com
Raise Awareness MOEW – adopt a cat
Altele Monitorizare
http://pinterest.com/source/yoursite.com
Protectie impotriva Pinterest
Special codes
Report form
Ce e aiurea
• Search function • Pinurile se repeta • Not really a social
platform (mesaje) • Board-urile sunt
publice, there’s no way around it!
Take away:
Multumesc!
Resurse
MY PINBOARD ON PINTEREST
pinterest.com/rominastan/about-pinterest/
Romina Stan
Connecting dots online on
facebook.com/Romina.Stan
twitter.com/RominaStan
pinterest.com/RominaStan
www.RominaStan.wordpress.com
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