Vodafone M-Pesa Impact of mobile money on Romanian society M-Pesa can accommodate customers...

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Vodafone M-Pesa Impact of mobile money on Romanian society Mar 2015 Dana Popescu General Manager M-Pesa Serviciul M-Pesa este furnizat de Vodafone România M-Payments S.R.L . autorizata de către Banca Naţională a României si înregistrată cu nr. IEME-RO-0002/16.12.2013 în Registrul Instituţiilor Emitente de Monedă Electronică.

Transcript of Vodafone M-Pesa Impact of mobile money on Romanian society M-Pesa can accommodate customers...

Page 1: Vodafone M-Pesa Impact of mobile money on Romanian society M-Pesa can accommodate customers expectations: safe, fast, easy available, cheap service for money transfer M-Pesa is a strong

Vodafone M-Pesa

Impact of mobile money

on Romanian society

Mar 2015

Dana Popescu

General Manager M-Pesa

Serviciul M-Pesa este furnizat de Vodafone România M-Payments S.R.L . autorizata de către

Banca Naţională a României si înregistrată cu nr. IEME-RO-0002/16.12.2013 în Registrul

Instituţiilor Emitente de Monedă Electronică.

Page 2: Vodafone M-Pesa Impact of mobile money on Romanian society M-Pesa can accommodate customers expectations: safe, fast, easy available, cheap service for money transfer M-Pesa is a strong

What is M-Pesa and why do we need it in Romania?

130% is the penetration level of

mobile telephony in Romania

Each Romanian

has a mobile

phone

Still low level of

financial

services

adoption

43% of Romanians (>15 yo) do

not use financial services due

to lack of proximity and prices

M-Pesa is Vodafone mobile-money transfer

and payment service which do not require a

bank account, internet connection or a

smartphone

Wh

at?

W

ha

t?

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Opportunity Approach

Vodafone is well positioned to address customer needs and build a successful mobile money business together with its Partners

M-Pesa can accommodate

customers expectations:

safe, fast, easy available,

cheap service for money

transfer

M-Pesa is a strong and

sustainable differentiator for

Vodafone, addressing clearly

identified customer

segments

M-Pesa can evolve into part

of a wallet solution for specific customer segments

High % of pop. unbanked Cash driven society

Large int. remittances market [EUR bn]

Large domestic money transf. mkt. [EUR bn]

AU

7.0

99%

HU

8.6

78%

CZ

8.9

81%

RO

18.2

48%

52%

Unbanked

Sep 2014

6,224

84%

16%

Sep 2013

5,960

15%

85%ATM withdr.

Card tranz.

2011

1,27

2014e

1,52

2013

1,43

2012

1,35

2014

8.8

3.7

2012

9.2

4,5

4.7

2008…

10.7

5,9

4.8

3,9 4,3

7.5

3.5

2013

InformalOfficial

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Identifying key segments to target - Core adopters of money transfers

406 April 2015

Parent

Displaced

worker

Parent

(household)

Elders

Student/

Youth

Youth

Parent to Student/ Pupils

studying in other locality

than home

Friends

1

2

4

3

1

Family to Elders living in

different area

2

Displaced worker sending

money back to family3

Friends transfers - Family

members sending gifts /

support to other family

members

4

Key end-users segments doing one-to-one transactions, whether sending money

to family members, among friends or for informal transactions

End-users

core adopters

of p2p

transactions

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Secure and fast

No registration fee

No monthly fee

Multifunctional Send money Pay bills Recharge prepaid Pay at merchants

Availability 24 x 7 rural & urban No need for internet access No need for bank account/

card account

What can you do with M-Pesa?

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SENDER – card

holder(abroad or domestic)

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www.m-pesa.ro

Jo

urn

ey

be

ne

fits

• Easy to use and

access from a

secured web

interface

• No charges to

send money (only

exchange fee of

the bank from

EUR to Ron)

Customer Journey – Card2M-Pesa End2End Flow

RECEIVER(domestic)

• Always in control of

your money – in m-

pesa account

• Easy to receive

money from abroad

• Cost me nothing to

receive money in my

m-pesa account

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M-Pesa partners’ benefits – distributor

• A new source of revenue

• Increased traffic in partner’s locations

• Market study shows that M-Pesa has the ability to attract new customers in Distributors’ portfolio.

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M-Pesa partners’ benefits – merchants

Lower commission for payment transactions -compared with bank POS

Reduced cost for cash management

High availability of fundscollected via M-Pesa payments

Customers benefit of

one of the most

secured payment

method – a key

benefit mainly for

online payments

1 Transfer bani2 Retrag bani3 Depun bani 4 Reincarcare5 Plati facturi

6 Plati la comerciant7 Contul meu

8 Tarife M-Pesa

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M-Pesa increases the level of financial inclusion, thus acting as a

driver of economic growth

M-Pesa stimulate the local economy and generate new jobs in the

distribution network

M-Pesa streamline the time and resources needed for sending

money and thus increase quality of life day-to-day customer

M-Pesa ensure transparency and control over the flow of money

M-Pesa benefits for Romanian market

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• Location based

advertising through

SMSs sent in target

proximity

Mobile advertising: geo-location

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Mobile advertising: geo-location

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• Location based

advertising

through SMSs

sent in target

proximity

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Mobile advertising: geo-location

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• Location based

advertising

through SMSs

sent in target

proximity

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“SMS INSERT”

SMS sent after

Cartela

Vodafone

recharge

Mobile advertising: SMS Insert

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«Ai incarcat 3EUR. Credit total:

4.5EUR.

Trimite minim100 de lei prin

M-Pesa celor dragi si primesti

un Mega Bonus. Detalii pe

www.m-pesa.ro.»

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Multumesc