Strategii Covasna Cu Matrice BCG

7/26/2019 Strategii Covasna Cu Matrice BCG

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UNIVERSITATEA TRANSILVANIA din BRAOV

FACULTATEA DE TIINE ECONOMICE

SPECIALIZAREA: POLITICI I STRATEGII N DEZVOLTAREA TURISMULUI

Staiunea Covasna

Studnt!:

Anu" # I # M$%t&

B&$'()* +,,-

,


2/21

Cuprins

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4/+/ D%0&i&$ 1i3i tu&i%ti0////////////////////////////////////////////////////////////////////////////////////////

4/4/4/ C"in3ii ////////////////////////////////////////////////////////////////////////////////////////////////////////

4/4/+/ C(n0u&n3$ //////////////////////////////////////////////////////////////////////////////////////////////////

C$1it("u" II

An$"i2$ S5OT //////////////////////////////////////////////////////////////////////////////////////////////////////////////

C$1it("u" III

M$t&i0$ BCG ////////////////////////////////////////////////////////////////////////////////////////////////////////////////

C$1it("u" IV

St&$t.ii" MI6#u"ui d 7$&8tin. /////////////////////////////////////////////////////////////////////////////////

9/4/ P("iti0$ d 1&(du% tu&i%ti0 //////////////////////////////////////////////////////////////////////////////

9/+/ P("iti0$ t$&i$&! ///////////////////////////////////////////////////////////////////////////////////////////////

9/;/ P("iti0$ d di%t&i


3/21

Introducere

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4/21

1.1. Prezentarea general a staiunii Covasna

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5/21

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7/21

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8/21

Capitolul II

Analiza SWOT

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9/21

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11/21

Capitolul III

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12/21

3. Vacile de muls

Tu&i%7u"


13/21

Capitolul I)

Strategiile %i,-ului de %ar!eting

+.1 Politica de produs turistic

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14/21

+.2. Politica tari#ar

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Ei%tn3$ di%t&i


15/21

+.+/ Politica de pro%ovare a produsului turistic

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16/21

a) Relaii publice

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17/21

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Concluzii /i propuneri

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'i$liogra#ie

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Strategii Covasna Cu Matrice BCG

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