SMS Bucuresti 2015-Cristian Manafu

32

Transcript of SMS Bucuresti 2015-Cristian Manafu

Page 1: SMS Bucuresti 2015-Cristian Manafu
Page 2: SMS Bucuresti 2015-Cristian Manafu

2014

a fost anul Facebook

Page 3: SMS Bucuresti 2015-Cristian Manafu

miliarde de utlizatori activi lunar, la nivel mondial. milioane de persoane viziteaza zilnic reteaua 745 de milioane de utilizatori intra zilnic de pe mobil milioane intră NUMAI de pe mobil

1,393

890

745

526

Page 4: SMS Bucuresti 2015-Cristian Manafu

2015

a fost anul Facebook

Page 5: SMS Bucuresti 2015-Cristian Manafu
Page 6: SMS Bucuresti 2015-Cristian Manafu

EVOLUTIA NR DE UTILIZATORI WHATSAPP

Page 7: SMS Bucuresti 2015-Cristian Manafu

CATI FOLOSESC WHATSAPP?

CATI DISTRIBUIE

EXCLUSIV CONTINUT PE WATSAPP?

Page 8: SMS Bucuresti 2015-Cristian Manafu

CATI FOLOSESC WHATSAPP?

CATI DISTRIBUIE

EXCLUSIV CONTINUT PE WATSAPP?

Page 9: SMS Bucuresti 2015-Cristian Manafu
Page 10: SMS Bucuresti 2015-Cristian Manafu
Page 11: SMS Bucuresti 2015-Cristian Manafu

DARK SOCIAL Welcome to

Page 12: SMS Bucuresti 2015-Cristian Manafu

“Dark Social takes place when people copy-and-paste content

or links from a website into a private message and selectively share it with their connections”

Page 13: SMS Bucuresti 2015-Cristian Manafu

Alexis C. Madrigal, Tech Editor, Atlantic.com 2012

Page 14: SMS Bucuresti 2015-Cristian Manafu

Snapchat, WeChat, WhatsApp, Kik, Yik Yak, Viber, Line, Facebook Messenger,

Apple AirDrop

Page 15: SMS Bucuresti 2015-Cristian Manafu

NUMAR DE UTILIZATORI ACTIVI LUNAR

Page 16: SMS Bucuresti 2015-Cristian Manafu

UNDE SE DISTRIBUIE MAI MULT ASTAZI

Page 17: SMS Bucuresti 2015-Cristian Manafu

23%

se distribuie pe Facebook

Page 18: SMS Bucuresti 2015-Cristian Manafu

CE POT FACE BRANDURILE?

Page 19: SMS Bucuresti 2015-Cristian Manafu

1) DISTRIBUTIA 2) MASURAREA

Page 20: SMS Bucuresti 2015-Cristian Manafu

DISTRIBUTIA: SHARING BUTTON

http://whatsapp-sharing.com

Page 21: SMS Bucuresti 2015-Cristian Manafu

FTW a introdus buton de WhatsApp. 18% crestere numar shares din WA. 53% din toate shares vin din Dark Social

Page 22: SMS Bucuresti 2015-Cristian Manafu

MASURAREA: SHORT URL LINKS

http://bitly.com | http://goo.gl

Page 23: SMS Bucuresti 2015-Cristian Manafu

Time Inc a analizat Dark Social in 2014 18.906 articole din Marie Claire trimise pe e-mail 1.747 trimiteri pe Facebook si Twitter

Page 24: SMS Bucuresti 2015-Cristian Manafu

UNDE POTI FOLOSI SHORT URL LINKS

Page 25: SMS Bucuresti 2015-Cristian Manafu

DE CE TREBUIE SA TII CONT

Page 26: SMS Bucuresti 2015-Cristian Manafu

STUDII DE CAZ

Page 27: SMS Bucuresti 2015-Cristian Manafu

PETRECREA ABSOLUT

Page 28: SMS Bucuresti 2015-Cristian Manafu

CONCURS DELACO

Page 29: SMS Bucuresti 2015-Cristian Manafu

CE URMEAZA?

Page 30: SMS Bucuresti 2015-Cristian Manafu
Page 31: SMS Bucuresti 2015-Cristian Manafu

MCDONALD’S PE TINDER

Page 32: SMS Bucuresti 2015-Cristian Manafu

MULTUMESC!