Sanatate, online!

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Sanatate, online! O analiza a industriei pharma in spatiul online .ro

Transcript of Sanatate, online!

Page 1: Sanatate, online!

Sanatate, online!

O analiza a industriei pharma in spatiul online .ro

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Sumar

• Volume

• Companii

• Branduri

• Producatori

• Lanturi farmacii

• Servicii medicale private

• Dar de ce?

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Producatori medicamente

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Farmacii

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Servicii medicale private

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Branduri OTC

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Aparitii

Surse unice

Impact in social media Total viewership

ANTI-TUSIVE

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Raceala

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Antacide/balonare

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Antifungice

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Antiinflamatoare

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Digestie/antiflatulenta/laxative

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Contraceptive de urgenta

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Aparat urinar

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Contraceptive de urgenta

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Cardio

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Decongestionante nazale

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Medicamente cu uz auricular

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Medicamente cu uz oftalmic

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Medicamente cu uz oftalmic

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Outlook producatori medicamente

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Outlook servicii medicale private

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Outlook servicii farmacii

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Dar de ce?

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Brand management

corporate & product(Brandul bate molecula)

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Researchpiata

concuentaclienti/pacienti

big picture/societate

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Farmacovigilenta- mai devreme sau mai tarziu obligatorie in online in UE- top keywords in US (+200USD): “litigation/lawyer” +

medicament- Zelist + HDI (Healthcare Digital Info) = singura

solutie care asigura identificarea/filtrarea/contactare primara in carile online.

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Goodie: 3 luni, cea mai buna revista a presei online. Pariu pe o cafea :)

• www.zelist.ro/industries

• User: [email protected]

• Pass: pharma

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Multumesc! :)

Catalin Tenita - Zelist/[email protected]@zelist.ro