Publishers vs product/service brands

14
Publishers vs product/service brands - Ce-au avut si ce-au pierdut pe Facebook? - o analiza

description

Publishers vs product/service brands. Ce-au avut si ce-au pierdut pe Facebook? O analiza fbMonitor by Zelist

Transcript of Publishers vs product/service brands

Page 1: Publishers vs product/service brands

Publishers vs

product/service brands- Ce-au avut si ce-au pierdut pe Facebook? -

o analiza

Page 2: Publishers vs product/service brands

Intrebare:

Cum se distribuie scaderile de vizibilitate ale paginilor de publishers/branduri de pe FB?

2/14

Page 3: Publishers vs product/service brands

Raspuns:

1. Se iau circa 1.000 de pagini reprezentative pentru .ro (254 publishers, 800 branduri de produse/servicii) de la http://www.zelist.ro/fb/domains

2. Se analizeaza datele pe ultimele 6 luni (1 iunie – 8 decembrie 2013)

3. Se fac grafice si se interpreteaza

3/14

Page 4: Publishers vs product/service brands

Bazele de fani (cu duplicarile de rigoare)

0

20000000

40000000

60000000

80000000

100000000

120000000

140000000

Media Total faniBrands Total fani

4/14

Page 5: Publishers vs product/service brands

Fanii totali ai paginilor de media au crescut de la 2.86 mil la 4.04 mil in 6 luni (41%).

Fani totali ai paginilor de branduri au crescut de la 8.25 mil la 12.12 mil (47%).

5/14

Page 6: Publishers vs product/service brands

0

500000

1000000

1500000

2000000

2500000

Media Total fani activiBrands Total fani activi

Fanii activi

6/14

Page 7: Publishers vs product/service brands

1. Baze similare de fani intre branduri si publishers.

2. O scadere substantiala a numarului de activi in ambele cazuri in ultimele 3 saptamani.

7/14

Page 8: Publishers vs product/service brands

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

Media Engagement rateBrands Engagement rate

Engagement rate

8/14

Page 9: Publishers vs product/service brands

1. Diferente substantiale de engagement (4.18% medie pe ultimele 6 luni la publishers, 1.32% la branduri).

2. In cifre absolute, scaderea este mult mai abrupta la publishers.

3. Dar relativ, calculand raportul intre engagement mediu 6 luni vs ultima saptamanaa avem cam acelasi procent (circa 30%).

9/14

Page 10: Publishers vs product/service brands

Defalcat

10/14

Page 11: Publishers vs product/service brands

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

Media Like rateBrands Like rate

Like rate

11/14

Page 12: Publishers vs product/service brands

Share rate

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

1.80%

Media Share rateBrands Share rate

12/14

Page 13: Publishers vs product/service brands

Comment rate

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

Media Comment rateBrands Comment rate

13/14

Page 14: Publishers vs product/service brands

Pentru mai multe detalii

[email protected]

[email protected]