Publishers vs product/service brands
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Transcript of Publishers vs product/service brands
Publishers vs
product/service brands- Ce-au avut si ce-au pierdut pe Facebook? -
o analiza
Intrebare:
Cum se distribuie scaderile de vizibilitate ale paginilor de publishers/branduri de pe FB?
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Raspuns:
1. Se iau circa 1.000 de pagini reprezentative pentru .ro (254 publishers, 800 branduri de produse/servicii) de la http://www.zelist.ro/fb/domains
2. Se analizeaza datele pe ultimele 6 luni (1 iunie – 8 decembrie 2013)
3. Se fac grafice si se interpreteaza
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Bazele de fani (cu duplicarile de rigoare)
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
Media Total faniBrands Total fani
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Fanii totali ai paginilor de media au crescut de la 2.86 mil la 4.04 mil in 6 luni (41%).
Fani totali ai paginilor de branduri au crescut de la 8.25 mil la 12.12 mil (47%).
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0
500000
1000000
1500000
2000000
2500000
Media Total fani activiBrands Total fani activi
Fanii activi
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1. Baze similare de fani intre branduri si publishers.
2. O scadere substantiala a numarului de activi in ambele cazuri in ultimele 3 saptamani.
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0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
Media Engagement rateBrands Engagement rate
Engagement rate
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1. Diferente substantiale de engagement (4.18% medie pe ultimele 6 luni la publishers, 1.32% la branduri).
2. In cifre absolute, scaderea este mult mai abrupta la publishers.
3. Dar relativ, calculand raportul intre engagement mediu 6 luni vs ultima saptamanaa avem cam acelasi procent (circa 30%).
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Defalcat
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0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
Media Like rateBrands Like rate
Like rate
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Share rate
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
1.80%
Media Share rateBrands Share rate
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Comment rate
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
Media Comment rateBrands Comment rate
13/14