About

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton inColumbus,Georgia.The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.

History Dr John S Pemberton invented Coca‑Cola on

8 May 1886 in Atlanta, Georgia. He tried it out on customers at his local chemist, Jacobs' Pharmacy, where it proved so popular it immediately went on sale at five cents a glass. It was Dr Pemberton's friend and business partner, Frank M Robinson, who came up with the name Coca‑Cola and wrote it out by hand in the Spencerian script that we still use as our logo.

Ingredients The primary ingredients of Coca-Cola syrup include either high fructose corn syrup or sucrose derived from cane sugar, caramel color,caffeine,phosphoric acid, coca extract, lime extract, vanilla,and glycerin. High fructose corn syrup or sucrose are overwhelmingly the major added ingredients: one 600 ml bottle (≈20.29 U.S. fl. oz.) of Coca Cola contains the approximate equivalent of 15 teaspoons of sugar. However, contrary to what is implied by the "cola" name, Coca-Cola syrup does not contain any kola nut extract. Since no kola extracts are present in the recipe, the primary taste of Coca-Cola comes from vanilla and cinnamon with trace amounts of orange, lime and lemon and spices such as nutmeg.

RevenueAccording to the 2005 Annual Report,the company sells beverage products in more than 200 countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion (the latest figure in 2010 shows that now they serve 1.6 billion drinks every day). Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the company's total gallon sales.

Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows:

43% in the United States37% in Mexico, India, Brazil, Japan and the

People's Republic of China20% spread throughout the rest of the worldIn 2010, it was announced that Coca-Cola had

become the first brand to top £1 billion in annual UK grocery sales.

A developing business organisation will forever seek new opportunities to renew itself. A successful global business will seek to penetrate new markets and new countries while building on improving its presence in existing markets and in this way it will continue to grow.

Since its beginnings, Coca-Cola has built its business using a universal strategy based on three timeless principles:

Acceptability-through effective marketing, ensuring Coca-Cola brands are an integral part of consumers's daily lives, making Coca-Cola the preferred beverage everywhere

affordability - Coca-Cola guarantees it offers the best price in terms of value for money

availability - making sure that Coca-Cola brands are available anywhere people want refreshment, a pervasive penetration of the marketplace.

The Coca-Cola Company's overall advertising strategy is summed up by the phrase 'Think Global, Act Local' Some campaigns are designed for worldwide use and others developed for individual markets. In some cases a product is developed for local consumption, such as Lilt in Great Britain and Ireland.

Marketing

StockSince 1919, Coca Cola has been a publicly traded company.One share of stock purchased in 1919 for $40, with all dividends reinvested, would be worth $9.8 million in 2012, a 10.7% annual increase, adjusted for inflation. In 1987, Coca Cola once again became one of the 30 stocks which makes up the Dow, the Dow Jones Industrial Average, which is commonly referenced as the performance of the stock market. It had previously been a Dow stock from 1932 to 1935.Coca Cola has paid a dividend, increasing each year for 49 years.Stock is available from a direct purchase program, through Computershare Trust Company, but unlike many programs, has investment fees.

Mission,vision,valuesThe Coca‑Cola Company Mission

To refresh the world - in mind, body and spirit To inspire moments of optimism - through our brands and actions To create value and make a difference everywhere we engage

The Coca‑Cola Company VisionTo achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

Profit: Maximising return to shareholders, while being mindful of our overall responsibilities

People: Being a great place to work, where people are inspired to be the best they can be

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs

Partners: Nurturing a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference Productivity: Be a highly effective, lean and fast-moving

organisation

The Coca‑Cola Company ValuesOur shared values that we are guided by are:

LeadershipPassionIntegrityAccountabilityCollaborationInnovationQuality

Team D: Anca Alexandra GabrielaGroup 304 Caranica Tania

David Silvia Violeta Dinu Elena Iuliana Dogaru Alina Diana