Project: "Medieval Jewelry: Fortresses Of Soroca, Project: "Medieval Jewelry: Fortresses Of Soroca, Hotin, Suceava"Hotin, Suceava"

Press Conference Press Conference July 11, 2014July 11, 2014

SorocaSoroca

Joint Operational Program Romania-Ukraine-Moldova 2007-2013 Priority 1. Making the cross-border economy more competitive. Measure 1.1. Improving

productivity and competitiveness in urban and rural areas.Common borders. Common solutions

PROJECT OBJECTIVES

General objective:General objective:

Raising the level of competitiveness and economies of the regions Soroca-Hotin-Suceava by implementing cross-border partnership activities related to the enrichment of the tourist potential and promoting the common cultural and historical values.

PROJECT OBJECTIVESSpecific objectives:

Sustainable use of common cultural values representing the cultural heritage restoration of historic monuments: Medieval Fortresses of Soroca, Hotin, Suceava

To improve the quality of tourist services and infrastructure, and the implementation of European standards regarding the diversification of tourism products

The integration of cultural monuments: Medieval Fortresses of Soroca, Hotin, Suceava, - transboundary network of international tourism

The involvement of local activists in the development of the tourism industry by marketing the economic benefits of tourism and promoting the use of new technologies for cultural heritage.

PROJECT PARTNERS

Leading Partner: Soroca District Council (Republic Of Moldova);

Partner 1: Soroca (Republic of Moldova); Partner 2: Suceava (Romania); Partner 3: The State Reserve of History and

Architecture-Hotin (Ukraine).

PROJECT VALUE Total value of project: 3,003,220.82 Euro

The contribution of the European Union: 2,701,997.77 EuroCo-financing by Soroca Raion Council: 149,260.07 EuroCo-financing by Soroca Mayor’s Office: 59,764.10 EuroCo-financing Suceava (Romania) Mayor’s Office: 18,019.33

EuroCo-financing by State Reserve for History and

Archictecture-Hotin (Ukraine): 74,179.55 Euro

PROJECT VALUE TOTAL PROJECT- Three Phases

Phase 1 total proiect: 1,000,651.88 EuroSoroca Raion Council – 763,504.25 EuroAt the time of reporting (December 16, 2013) monetized -

770.172,98Advance spent of the total project – 70,74%Phase 2 total proiect: 1,430,146.11 EuroSoroca Raion Council – 979,388.74 EuroPhase 3 total proiect forecast: 270,199.78 Euro

TERMS OF REALIZATION:

36 Months(May 19, 2012 – May 18, 2015)

Residents (Soroca-28,200, Suceava-105,900 and Hotin-11,100) including owners of dwellings -30,000, the local economy and service providers-16 hotels, 400 shops, 150 public catering entities (services for the Organization of festive activities), tourists and visitors to the cities of Soroca, Suceava, Hotin, 60,000 attendees at the festival.

 

TARGET GROUP

Staff in the units/agencies of development (promotion) of culture and tourism in local administrative structures that will be involved in activities of competitive tourism and attractions by using cultural heritage (20 persons, Soroca, Suceava, Hotin);

Specialists dealing with practice-oriented integrated revitalization and promotion of cultural heritage (heritage conservation specialists (50 persons), promoters/cultural tourism agencies (50 entities), researchers, historians (15 persons), performance groups, artists (200 persons), potential investors (20 units)

TARGET GROUP

GA1 A1 Establishment pre-logistic conditions needed for project implementation: Planned 1 month and executed 1-2 months

Provision no. 141-P was issued on May 21, 2013 by the President on the appointment of Soroca project implementation team on behalf of the Leader Partner (LP), Soroca District Council: project manager, assistant manager, financial manager, procurement, technical

expert, information and publicity officer

Provision no. 123 was issued on May 7, 2012 by the Mayor of Soroca, regarding the appointment of a technical expert within the project on behalf of the Town Council of the city

of Soroca, Partner 1 (P1)

Approved by decision No. 1572 on May 21, 2012, designating implementation team: by the Mayor of Suceava, Partner 2 (P2); local coordinator, Assistant trainer in project finance,

technical expert

Approved by decision No. 2125 on July 4, 2012 by the Mayor of Suceava for project implementaiton teams (P2)

Issued Order No. 27 on May 30, 2012 by the Director of State Reserve for History and Architecture – Hotin, Partner 3 (P3) on the designation of the implementation team, local coordinator, financial assistant, procurement expert, technical expert, information and

publicity officer

ACTIVITIES IMPLEMENTED

ACTIVITIES IMPLEMENTED The GA5 3.2 Publication of promotional materials

After organizing the competition to purchase, Leading Partner signed contract with "Foxtrot" on July 24, 2012. 1000 pamphlets and 200 informative folders were distributed.

After organizing the competition to purchase by the Leading Partner, contract was signed with the company "Foxtrot" on July 23, 21012. 5 banners were purchased, delivered, and installed in Soroca (central street, the Citadel) and during the pursuit of major project events (conferences, festival).

After organizing the competition to purchase the contract was signed August 11, 2012. Procured and installed 3 banners: on the wall of the Office of State History Architectural Reserve-Hotin, Central gate in Hotin Fortress headquarters.

ACTIVITIES IMPLEMENTED GA5 promotional materials Publishing of 3.2

• 30 boards were purchased and installed: 10 by Partner 1 at Soroca, 10 by partner 2 in Suceava and 10 by Partner 3 in Hotin. • Leader Partner and Partner labeled the equipment purchased. • Partner 3 distributed 40 participation certificates to persons who attended a training session for the travel agents. • In total 17 articles were published

14 by the Leader Partner: in “Reality Plus” and in the local newspaper “Northern Observator" concerning the launching of the project, the commencement, conducting archeological research, restoration of the medieval fortress, spatial planning and adjacent roads 1 by the Leader Partner: in the newspaper "Аргументы и Факты"; 1 partner 2 1 partner 3 Posted on website of Soroca 10 articles and opinions on the organization of technical meetings, project implementation, organization of the purchase of design services for the restoration of the medieval fortress, spatial planning framework and access roads

All major activities were aired on television, “Event Week” SOR-TV and “First Time” Prime TV

ACTIVITIES IMPLEMENTED GA5 training sessions organizing A5 for travel agencies and representatives of local public authorities in the target region of Soroca

Planned 17-18 months, Executed 17-18 monthsSigned the contract for the procurement of services for the organization. The training session with company "Odilin" Ltd. November 14-15, 2013, it was attended by 40 persons.

GA5 training sessions A6 Organization for travel agents and representatives of local public authorities to target regions of Suceava and Hotin

Planned 11-12 months, Executed 11-12 monthsSigned the contract for the procurement of services for the organization of the training session with the supplier "S.C. Access Travel SRL Suceava", nr. 10293 on April 9, 2013. On May 13-14, 2013 organized training session at Suceava. Trained 40 people.

Signed the contract for the procurement of services for the organization of the training session, No. 17 on May 7, 2013. May 9-10 organized session at Hotin. 40 people were trained and received certificates.

PLANNED ACTIVITY GROUPSGA3 A11 execution of restoration-three towers of the fortress of Soroca

Planned : 25-35 months (May 18, 2014-March 2015)The project covered 3 circular towers of the fortress of Soroca. (Towers 2, 3, 4) It would also execute the work of finalizing the curtain walls of the fortress.

{LP, P3} GA4 A2 Creating centers of information and tourism promotion (Hotin, Soroca)Executed: 34-35 months (February 19 - April 18 2015).

The project created two information and promotion centers for tourism: 1 in Soroca (Republic of Moldova) and 1 in Hotin (Ukraine), equipped with multimedia devices where they will organize various cultural activities.

PLANNED ACTIVITY GROUPSA4 GA4 Develop information and promotion materials

Executed: 30-31 months (October 19 - December 18, 2014)

The project developed: • 1,000 visitors guides for 3 historical monuments, fortresses in Soroca, Hotin, Suceava, will be distributed in Information and Promotion Centers in Tursimului• 1,000 Maps for tourists with travel instructions from common Soroca-Suceava-Hotin tourist attractions • 1,000 wall calendars, 30,000 pocket calendars, 1,000 table calendars with information about the clans• 4 commemorative plaques (developed and placed on the buildings/structures to inform about the allocation of EU funds).

PLANNED ACTIVITY GROUPSGA4 A5 Medieval Festival "Fortress Days - Revival of a Legend" in Soroca

Executed: 33-36 months (January 19 - May 18, 2015)

May 2015, organized Medieval Festival in Soroca with the participation of the citizens and the city of Soroca, tourists, representatives of local and international travel agencies and aimed at reintroducing the fortresses – Soroca, Suceava, Hotin, on the international tourist circuit.

{P3} A7 GA4 Medieval Festival "Fortress Days - Revival of a Legend“Executed: 32-36 months (December 19, 2014 - May 18, 2015)

PLANNED ACTIVITY GROUPSGA5 A4 Conference for Project Close

Executed: 35-36 months (March 19 – May 18, 2015)

Closing conference of the project will focus on evaluation of the implementation period. The conference will be attended by 40 people, including mentioned project partners, and it will be held in Soroca.

• The population of the target region: Soroca (104,300 inhabitants), Suceava (714,100 inhabitants) and Cernauti (913,800 inhabitants)

• Cities/municipalities that will not participate, but will benefit from the experience and results of the project. The project results will be distributed through the network of project partners (20 communities)

• Participating Governments will support the involvement of several municipalities in the process of promoting the sustainable revitalization of cultural heritage within the program.

FINAL BENEFICIARIES

Increasing attractiveness and perception of medieval fortresses located in the trans-border region Soroca-Hotin-Suceava at national and European level

Improved access to and inside the citadels and Increasing popularity of Hotin and Soroca Fortresses as a new tourist destination for European tourism market

Increase in the value of the fortresses at national and international level Enhancing the capacity of local activists with regard to the conservation

and value of cultural heritage Increasing business activity in tourism and investment in the tourism

industry in the region The exchange of experiences, enhancing awareness in the general

public and the joint approach to the management of sustainable heritage.

ANTICIPATED RESULTS

Joint Operational Program Romania –Ukraine - Republica Moldova 2007-2013

Priority 1. Making the cross-border economy more competitive. Measure 1.1. Improving productivity and competitiveness in urban and rural areas.

Thank you for your attention!For further details:

The deployment team:Tatiana Robu – Project ManagerInga Voitic – Assistant ManagerLarisa Pripișneac – Finance ManagerElena Focșa – Acquisitions ExpertNicolae Bulat – Technical ExpertStela Zabrian – Office of Information and Publicity

Tel:(+ 373 230 23562),fax:(+373 230 26576)E-mail:al@mtc-sr.md