PRE-LANSARE CLINICA DENTARA -...

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PRE-LANSARE CLINICA DENTARA 4 ilustrare idei materiale pre-lansare

Transcript of PRE-LANSARE CLINICA DENTARA -...

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PRE-LANSARECLINICADENTARA4 ilustrare idei materiale pre-lansare

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Etapa a doua a constructiei identitatii Cheo Klinic cuprinde campania de comunicare de brand, teasingul si campania pre-lansare. In functie de target, concept si pozitionare, comunicarea Cheo se va face pe anumite canale media, selectate spre a sustine strategia de comunicare. O parte dintre materialele propuse pentru etapa a 2-a sunt exemplificate in cele ce urmeaza prin mood-board-uri prin care sa se contureze mai clar directia comunicarii si tonul prin care brandul isi va face cunoscuta prezenta in piata.

Ilustrare materiale

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Carti vizita, fisa tratament, leaflet prezentare, foi cu antet, plicuri corespondenta, factura personalizata, materiale promotionale, ecusoane, tag-uri textile, signalistica usa, stampila/parafa, mapa, poster servicii, card gold, card fidelitate, cartolina programari tiparita, computer screen, stickere notess, roll-up, calendar

1.Materiale comunicare interna

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OUTDOOR: banner extern semnalizare clinica, OOH panou stradal, personalizare masini, steaguri directionale stalpi, teaser stradal, city-signage neconventional

2.Materiale comunicare externa

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DM neconventional, teasing electronic, invitatie lansare

3. Materiale DM pre-lansare

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Brosura electronica/print, newsletter, template e-mail, programe consumer engagement, advertising neconventional, spot video, viral, radio

4. Materiale comunicare B2C

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Multumesc