OMA T02.02 - Social Media Intr-o Campanie de Promovare Online

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    Salut, viitori specialisti!Cristian IgnatPay Per Click Manager

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    Oportunitati Social Media in .ro

    Online Marketing Academy

    Despre mine

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    Despre mine

    Oportunitati Social Media in .ro

    AdWords

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    Oportunitati Social Media in .ro

    Online Marketing Academy

    www.cristianignat.ro

    blog.2parale.ro

    Despre mine

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    Oportunitati Social Media in .ro

    Durata: 45 minute

    Relevanta retelelor de socializare

    Retele de socializare nisate

    Blogging

    Puterea viralelor

    Nivel: incepator

    Online Marketing Academy

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    Relevanta retelelor de socializare

    Nivel: incepator

    Online Marketing Academy

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    Relevanta retelelor de socializare

    Beneficii Facebook

    Online Marketing Academy

    =

    6,600,000 romani

    Identitate reala

    Profil detaliat

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    Relevanta retelelor de socializare

    Promovarea ofertelor turistice pe baza de profil

    Online Marketing Academy

    vs

    - Tineri 18-27

    - Singuri

    - Peste 27 ani

    - Casatoriti

    - Copii

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    Relevanta retelelor de socializare

    Promovarea ofertelor turistice pe baza de profil

    Online Marketing Academy

    vs

    - Tineri 18-27

    - Singuri

    - Peste 27 ani

    - Casatoriti

    - Copii

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    Relevanta retelelor de socializare

    Targetarea pe varste (exemplu din fashion)

    Online Marketing Academy

    vs

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    Relevanta retelelor de socializare

    Beneficii twitter

    Online Marketing Academy

    =

    Real timeDecision makers

    Comunicare cu comunitatea

    Afla ce se vorbeste despre tine

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    Relevanta retelelor de socializare

    Topul influentatorilor in functie de followeri

    Online Marketing Academy

    =

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    Relevanta retelelor de socializare

    Exemplu folosire twitter

    Online Marketing Academy

    =

    https://www.youtube.com/watch?v=CSYxDz22DqY

    https://www.youtube.com/watch?v=CSYxDz22DqYhttps://www.youtube.com/watch?v=CSYxDz22DqY
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    Relevanta retelelor de socializare

    Exemplu folosire twitter

    Online Marketing Academy

    =

    https://www.youtube.com/watch?v=R3PKBpRAAnc

    https://www.youtube.com/watch?v=R3PKBpRAAnchttps://www.youtube.com/watch?v=R3PKBpRAAnc
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    Relevanta retelelor de socializare

    Beneficii Google+

    Online Marketing Academy

    =

    http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits

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    Relevanta retelelor de socializare

    Beneficii Google+

    Online Marketing Academy

    =

    http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits

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    Relevanta retelelor de socializare

    Beneficii Google+

    Online Marketing Academy

    =

    http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits

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    Relevanta retelelor de socializare

    Beneficii Google+

    Online Marketing Academy

    =

    http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits

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    Relevanta retelelor de socializare

    Exemplu folosire Google+

    Online Marketing Academy

    =

    http://www.youtube.com/watch?v=5TAF9OfL99g

    http://www.youtube.com/watch?v=5TAF9OfL99ghttp://www.youtube.com/watch?v=5TAF9OfL99g
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    Retele de socializare nisate

    Online Marketing Academy

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    Retele de socializare nisate

    Beeficii LinkedIn

    Online Marketing Academy

    =

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    Retele de socializare nisate

    Exemplu FourSquare

    Online Marketing Academy

    =

    http://www.youtube.com/watch?v=t8dmjoqOOQo

    http://www.youtube.com/watch?v=t8dmjoqOOQohttp://www.youtube.com/watch?v=t8dmjoqOOQo
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    Retele de socializare nisate

    Exemplu Pinterest

    Online Marketing Academy

    =

    http://www.youtube.com/watch?v=UVCoM4ao2Tw

    http://www.youtube.com/watch?v=UVCoM4ao2Twhttp://www.youtube.com/watch?v=UVCoM4ao2Tw
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    Retele de socializare nisate

    Exemplu Instagram

    Online Marketing Academy

    =

    http://www.youtube.com/watch?v=s6JI80agHUM

    http://www.youtube.com/watch?v=s6JI80agHUMhttp://www.youtube.com/watch?v=s6JI80agHUM
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    Retele de socializare nisate

    Exemplu Instagram

    Online Marketing Academy

    =

    http://www.slideshare.net/crystyignat/

    http://www.slideshare.net/crystyignat/http://www.slideshare.net/crystyignat/
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    O li M k ti A d

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    Puterea retelelor de socializare pentru brandul companiei

    Brandul companiei in Google

    Online Marketing Academy

    O li M k ti A d

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    Blogul personal si de companie

    Beneficiile blogului

    Online Marketing Academy

    - pozitionare

    - branding personal

    - referinte

    - inveti din feedback

    - comunitate

    - esti la curent

    - SEO

    - trafic, leaduri, clienti

    - comunicare clienti

    O li M k ti A d

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    Blogul personal si de companie

    Beneficiile blogului

    Online Marketing Academy

    Cum arata traficul pe blogul personal cand scriu un articol

    O li M k ti A d

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    Puterea viralelor

    Exemplu de viral: Volvo Trucks

    Online Marketing Academy

    http://www.youtube.com/watch?v=M7FIvfx5J10

    http://www.youtube.com/watch?v=M7FIvfx5J10http://www.youtube.com/watch?v=M7FIvfx5J10
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    Online Marketing Academy

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    Puterea viralelor

    Exemplu de viral: Gandul

    Online Marketing Academy

    http://www.youtube.com/watch?v=GzzB8C0ehO4

    Online Marketing Academy

    http://www.youtube.com/watch?v=GzzB8C0ehO4http://www.youtube.com/watch?v=GzzB8C0ehO4
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    Puterea viralelor

    Exemplu de viral: Teletech

    Online Marketing Academy

    http://www.youtube.com/watch?v=4z1GKZldpjQ

    Online Marketing Academy

    http://www.youtube.com/watch?v=4z1GKZldpjQhttp://www.youtube.com/watch?v=4z1GKZldpjQ
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    Puterea viralelor

    Exemplu de viral: Zilele Biz

    Online Marketing Academy

    http://www.youtube.com/watch?v=WSy01Okaeok

    Online Marketing Academy

    http://www.youtube.com/watch?v=WSy01Okaeokhttp://www.youtube.com/watch?v=WSy01Okaeok
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    Puterea viralelor

    Exemplu de viral negativ: FedEx

    Online Marketing Academy

    http://www.youtube.com/watch?v=cpVFC7bMtY0

    Online Marketing Academy

    http://www.youtube.com/watch?v=cpVFC7bMtY0http://www.youtube.com/watch?v=cpVFC7bMtY0
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    Doua cifre ce merita retinute

    Online Marketing Academy

    Oportunitate pentru voi

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    Multumesc!

    Questions & Answers

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