Mobilitate si Business Intelligence in Manufacturing si RetailBogdan Voiculescu - Net Brinel - Presales Consultant

Catalina Niculita – Cisco Romania – Systems Engineering Manager

Romania, tara din SEE cu cei mai multi utilizatori de Internet

2 wall-street.ro:http://www.wall-street.ro/special/ce-urmeaza/190285/tendinte-in-telecom-in-2015.html

„Romania este cu mult inaintea altor tari din Occident

in privinta pietei telecom” (…) Romania este in fata

altor tari europene in privinta tehnologiei, a

competitiei determinate de preturi, dar si in raport cu

dorinta romanilor de a folosi cele mai noi dispozitive. 2

1 ANCOM : http://www.ancom.org.ro/conexiunile-la-internet-fix-cu-viteze-de-cel-putin-100mbps-

aproape-s-au-dublat-la-jumatatea-anului-2015-_5497

“In ceea ce priveste infrastructura de acces la utilizatorii finali,

la jumătatea anului 2015 se remarca, pe de o parte, o triplare

a numărului de conexiuni de acces prin tehnologie FTTH –

Fiber To The Home, (…), iar, pe de alta parte, o scadere cu

17,3% a conexiunilor de acces prin cablu coaxial comparativ

cu jumatatea anului 2014.” –

Decembrie 2015 – ANCOM

„Conexiunile la internet FIX cu viteze de cel puțin 100

Mbps aproape s-au dublat la jumătatea anului 2015” -

Decembre 2015 - ANCOM 1

3 ANCOM : http://www.ancom.org.ro/conexiunile-la-internet-fix-cu-viteze-de-cel-putin-100mbps-

aproape-s-au-dublat-la-jumatatea-anului-2015-_5497

0

10

20

30

40

50

60

70

80

90

100

Romania Other country 1 Other country 2 Other country 3

"SPEED" COST

Romanian Internet is the Best

Cisco Unified Wireless

Catalina Niculita – Cisco Romania

Wi-Fi Standards – 1st Generation through Current- 802.11ac Wave 1 (1.3 Gbps PHY)

- 802.11ac Wave 2 (1.7 Gbps PHY, 6.9 Gbps theoretical)

2.4GHz

2.4GHz

2.4GHz (802.11g)

5GHz (802.11a)

2.4GHz and 5GHz

Cisco Unified Wireless Principles

6

• Components

• Wireless LAN controllers

• Aironet access points

• Management (Prime Infrastructure)

• Mobility Service Engine (MSE)

• Principles

• AP must have CAPWAP connectivity with WLC

• Configuration downloaded to AP by WLC

• All Wi-Fi traffic isforwarded to the WLC

Wireless LAN

Controllers

Aironet Access

Point

Cisco Prime

Infrastructure

MSE

Campus

Network

Who? What? When? Where? How?

Best in Class and Best of Breed

Mobility / Unified Access Innovations (Predictability) Policy & Network Management

CleanAir

Chip level proactive and automatic electronic

beamforming

Automatic advanced RF shaping and

management

ClientLink

Chip level proactive and automatic interference mitigation

Radio Resource

Management

TrustSec - Secure Group Access

ISE(Control)

Prime(Visibility)

Simplified ACL management – Policy / User-

based segmentation independent of topology

Chip level wired multicast over a Wireless

network VideoStream

Sub second WLAN & LAN convergenceStateful Switchover

Industry’s First Chip Level Proactive and Automatic Interference Protection

BEFOREWireless interference decreases

reliability and performance

AFTERCleanAir mitigates RF interference

improving reliability and performance

Cisco CleanAir–Improves Performance and Predictability

AIR QUALITY PERFORMANCE AIR QUALITY PERFORMANCE

Wireless Client Performance

• CleanAir Radio ASIC

• Detect Wi-Fi and

non-Wi-Fi interference sources

• Assess impact

to Wi-Fi performance

• Proactively change channels

when interference occurs

• Monitor air quality

High Resolution Interference Detection, Classification, and Mitigation at Chip Level

63

97

35

20

Detect | Classify | Locate | Mitigate

90

100

Advanced Beam Forming Technology Improves Wireless Client Performance

BEFOREBeam not directed towards clients resulting inconsistent performance

AFTERBeam directed towards client resulting in

consistent experience and better performance

Cisco ClientLink—Improves Predictability and Performance

802.11a/g (ClientLink)

802.11a/g/n (ClientLink 2.0)

Beam StrengthX

802.11a/g (ClientLink)

802.11ac (ClientLink 3.0)

Beam Forming

Wireless Client

Performance

802.11n 802.11n

Cisco ClientLink 3.0 —Improves Predictability and Performance

Why is Cisco’s ClientLink 3.0 so Unique?

Reduces Coverage Holes/Improves both Upstream and Downstream

Simplify IT Operations with Automatic/Dynamic RF Management

BEFOREManual RF management

AFTERDynamic RF management

Cisco RRM—Improves Predictability and Performance

Simplify RF Performance

Manual Channel Assignment

Manual Transmit Power Adjustment

Manual Coverage Hole Detection/Mitigation

LWAPP LWAPP LWAPP

Channels

Power

Coverage

Dynamic Channel Assignment

Dynamic Transmit Power Adjustment

Dynamic Coverage Hole Detection/Mitigation

Automatic Band Steering and Selection For 5GHz Capable Devices

BEFOREAll clients crowd the 2.4GHz

spectrum lowering performance

AFTER5GHz capable clients are automatically

moved to cleaner 5GHz spectrum

Cisco BandSelect—Improves Predictability and Performance

2.4GHz CapableSpeed

5GHz CapableSpeed

5GHz CapableSpeed

2.4GHz CapableSpeed

5GHz CapableSpeed

5GHz CapableSpeed

2.4GHz2.4GHz2.4GHz2.4GHz 5 GHz 5 GHz

Wireless Client Performance

DSPCPU 512 MHz

DRAM (128MB)

DSP

Customized AP Design

DRAM

(512MB)

Dual-Core*

CPU800 MHz

ASIC design allows on-radio CPU &

memory for distributed packet processing

and throughput maximizing. Architecture

also allows unique 4x4 MIMO antenna

design.

Radio – 5GHz

CPU 384 MHz

DRAM (128MB)

Radio – 2.4GHz

Traditional AP Design

DRAM

(512MB)

Dual-Core

CPU

800MHz

Radio – 2.4GHz

Radio – 5GHz

Merchant silicon

architecture is heavily

dependent on the single

CPU for all functions.

1x Dual

Core

Processors

6x Total•1x Dual Core

•2x Radio

•2x DSP

512 MB

Memory

768 MB

*1 Core Enabled Today, 1 Reserved for Future Use

Merchant

Silicon AP1570

Competition

Merchant Silicon ASIC-driven RF Architecture

Cisco’s ASIC-driven RF Architecture Advantage

Identify standard ports, L7 Deep Packet Inspection and Heuristics

BEFOREApplication View & Control based on Firewall sessions

AFTERNetwork Based Application Recognition - NBAR2

Deep Packet Inspection and App ID

NBAR2 LIBRARYDeep Packet inspection

Traffic

POLICY

Packet Mark and

Drop

Wireless LAN Controller

First

Generation

Firewall

Visibility to the port level interaction but not the applications running

within the portNetflix = 50%

YouTube = 15%

WebEx = 10%

Citrix = 9%

exchange= 8%

Netflow v9 export

HTTP = 75%

SMTP = 15%

FTP = 2%

Telnet = 1%

SNMP = 3%

• Classify 1000+ applications with sub-classification within applications: e.g. Lync – desktop share, video/voice, file transfer

• Apply Granular policies - Per SSID, Device, Campus, Building, Floor

• Real-time troubleshooting on the Wireless LAN Controller

• Wired-wireless consistent export to standard netflow collectors

Single point of Policy Enforcement and ,

ManagementWired, wireless, VPN and VXI

Contextual Policy Who, Where, When, What, How

Enables the BYOD Self-Provisioning

Self registration and self provisioning limiting IT effort with maximum security

MDM Integration ISE and MDM Integrations for Personal Device Management and control

Cisco Prime

Single pane of management Prime Infrastructure: wired, wireless, VPN single pane of management

Unified Management

Focus on USERS Wired and Wireless CLIENT troubleshooting

Quality Assurance Prime Assurance: un solo pacchetto per la gestione delle reti cablate, wireless e VPN

Lifecylce managemenbt Single pane of glass view and lifecycle management for Wired and Wireless

802.11ac

4SS Desktops

3SS Desktops/Laptops

2SS Laptops/Tablets

1SS Tablets/Smartphones

*Assuming 80-MHz channel is available and suitable

**Assuming 160-MHz channel is available and suitable

= Connect Rates (Mbps)

= Spatial StreamsSS

802.11 802.11n802.11b 802.11a/g802.11ac

Wave 1

802.11ac

Wave 2

1997 1999 2003 2007 2013 2015

Gig

ab

it

Eth

ern

et U

plin

k

2 G

iga

bit o

r m

Gig

Eth

ern

et U

plin

ks

1 SpatialStream

8Spatial

Streams

2 SpatialStream

4Spatial

Streams

Wi-Fi Speed Gigabit Wi-Fi as Primary

65

600

450

300

870*

430*430*

1730**

2340**

3500**

6900**6900**

1300*

211

54

24

How 802.11ac Wave 2 Works

Multiuser MIMO

(MU-MIMO)

Wider RF Channels Four Spatial Streams

speed boost compared to Wave 1, thanks to:80%

How 802.11ac Wave 2 Works

Clients get on and off the network

quicker, allowing more

clients to be served.

Multiuser MIMO (MU-MIMO)

Access Points Controllers

• 802.11ac W1, 1.3 Gbps PHY

• 4x4:3 SS

• HDX: High Density Experience

• Cisco CleanAir 80 MHz

• Cisco ClientLink 3.0

• Cisco StadiumVision® Solution

• Modularity: Security, 3G Small

Cell or Wave 2 802.11ac

Best in Class

3700

• 802.11ac W1

• 870 Mbps PHY

• 3x3:2SS

• Cisco CleanAir® Express

• Tx Beam Forming

• 2 GE Ports

Enterprise Class

1700

• 802.11ac W1

• 1.3 Gbps PHY

• 3x4:3 SS

• HDX: High Density Experience

• Cisco CleanAir 80 MHz

• Cisco ClientLink 3.0

• 2 GE Ports

Mission Critical

2700

• 802.11ac W2

• 2.0 Gbps PHY

• 4x4:4SS

• Spectrum Analysis*

• Tx Beam Forming

• 2 GE Ports, USB 2.0

Enterprise Class

1850

Enterprise Best In ClassMission Critical

Cisco Aironet Indoor Access Points Portfolio

New

Cisco Aironet Indoor Access Points Portfolio802.11ac Wave 2

Enterprise Class Mission Critical Best in Class

1830(I)

1850(I,E)

2800(I,E)

3800(I,E,P)

• 802.11ac Wave 2: Most Cost-effective, 870 Mbps.

• 3x3:2SS 80MHz.

• Spectrum Analysis*

• Tx Beam Forming

• 1 GE Port

• USB 2.0

• Centralized, FlexConnect and Mobility Express

• 802.11ac Wave 2: Cost-effective, 1.7 Gbps

• 4x4:3SS 80Mhz.

• Spectrum Analysis*

• Tx Beam Forming

• 2 GE Ports

• USB 2.0

• Centralized, FlexConnect and Mobility Express

• 802.11ac Wave 2: High-Performance 5Gbps

• 2.4, 5GHZ or Dual 5GHZ.

• 4x4:3SS 160 MHz

• MU-MIMO

• 2 GE Ports

• USB 2.0

• Enhanced Location* (External Antenna)

• CleanAir 160MHz

• ClientLink 4.0

• Smart Antenna Connector

• Centralized, FlexConnectand Mobility Express*

• 802.11ac Wave 2: High-Performance 5Gbps.

• 2.4, 5GHZ or Dual 5GHZ.

• 4x4:3SS 160MHz.

• MU-MIMO

• 2 GE or 1 GE + 1 mGig (5G)

• USB 2.0

• Enhanced Location* (External Antenna)

• CleanAir 160 MHz

• ClientLink 4.0

• Smart Antenna Connector

• StadiumVision

• Modularity

• Centralized, FlexConnectand Mobility Express*

*Post-FCS

NEWNEW

Best in Class

1570Base

1530

IW3700

Cisco Aironet Indoor Access Points Portfolio

• Low Profile, Low Price

• 11n, 2G: 3x3:3; 5G: 2x3:2

• Int/External Antennas

• High-end Enterprise, MSO

• 11ac, 4x4:3

• NG-Cable: 24x8

• Int/External Antennas

• Modular: Future Proof

• 11ac, 4x4:3 • aluminum chassis with

integrated heatsink

• 10 to 60 VDC in

• Integrated wall/panel

mount

Mesh AP

WGB connection

Example EFT Deployment: Fortune 500 Oil Field Services

28

AireOS

MobilityExpress

(1852AP)

AireOS Flex 7510

AireOS 8540IOS XE 5760AireOS WISM2

in Catalyst 6500

IOS XE Catalyst

3850AireOS Virtual WLC

• 1000 APs

• 15,000 clients

• 20 Gbps

• Catalalyst 6500 Backplane

• 1000 APs

• 12,000 clients

• 60 Gbps

• 6x1GE/10GE SFP/SFP+

• Uplink Ports

• 6000 APs

• 64,000 clients

• 40 Gbps

• 4x1GE (SFP) or

• 4x10GE (SFP+) Uplink Ports

Large Campus and Service Provider

Small Campus / Branch (Controller On-Premise) Branch (Controller in DC)

• 25 APs

• 500 clients

• Flexconnect

• 2x1GE RJ45 Uplink Ports

• 100 APs per stack

Directly connected APs

• 2K clients per stack

• 40 Gbps per switch

• ESXi & KVM

• 1.5K APs

• 16K clients

• 500 Mbps

• 2xvNICs

• 6000 APs

• 64,000 clients

• 1 Gbps

• 2x10GE SFP+ Uplink Ports

WLAN Controller Portfolio in CY15

• 50 APs per switch/stack

Directly connected APs

• 1000 clients per stack

• 40 Gbps per switch

IOS XE Catalyst 3650

With 8.1 MR

IOS XE Catalyst 4500-E SUP 8E

• 100 APs per SUP

Indirectly connected APs

• 2K clients per stack

• 40 Gbps per switch

NEW for

AireOS

8.1

AireOS 5520

• 1500 APs

• 20,000 clients

• 20 Gbps

• 2x1GE (SFP) or

• 2x10GE (SFP+) Uplink Ports

AireOS 5508

• 500 APs

• 7000 clients

• 8 Gbps

• 8x1GE SPF Uplink Ports

AireOS 8510

• 6000 APs

• 64,000 clients

• 10 Gbps

• 2x10GE (SFP+) Uplink Ports

Scale With

8.2

AireOS 2504

• 75 APs

• 1000 clients

• 1 Gbps

• 1x1GE Uplink

Doubled AP scale With IOS XE

3.7.1E

Wireless

capability added

in IOS XE

3.7.0E for

Sup8E

NEW for

AireOS 8.1

Cisco Mobility Express Solution

Cisco Aironet 1850

802.11ac Wave 2 Access

Point

The Cisco 1850

Access Point provides

virtual controller

function that serves

the other Access

Points

Cisco Aironet 1700

Cisco Aironet 2700

Cisco Aironet 3700

Business Intelligence prin WiFI

Bogdan Voiculescu – Net Brinel

Wireless access is no longer nice to have…

Shoppers want to look up online reviews and

compare prices while browsing

Hotel guests want free Wi-Fi and they want to

see available services and amenities

Travelers want to find departure gates quickly

and receive itinerary updates

Patients want location-enabled wayfinding apps

Students want to find their way around campus

and receive safety alerts

Imagine the Possibilities

Enhance customer

service and loyalty

Drive incremental

services and sales

Identify operational

bottlenecks

Provide venue

wayfinding

Foster interactive

experiences

Introducing Cisco Connected Mobile Experiences (CMX)

Gain Insights & Innovate with Cisco CMX

• Presence and location detection

• Visibility (Wi-Fi, BLE)

• Easy Wi-Fi login, custom or social

• Zone-based, custom

splash pages

• App-based mobile engagement

• Context-aware in-venue

experiences

DETECT CONNECT ENGAGE

Presence Location SocialANALYTICS

Number of people by venue and zones

Peak time in venue

New compared to repeat visitors

Common traffic patterns

Where people spend time

Understand How People Interact in the Location

DETECT

Enable Location-Specific Guest Access

Simplify access with user opt-in

Offer clear terms and conditions

Multiple access methods

Custom or social media

Customized access and promotion

Proximity-based landing pages

and video

Understand who is in your location

Enhanced analytics

CONNECT

Work with Cisco and ecosystem

partners to align to business needs

Fully customizable applications with

zone-based captive portals and

enhanced advertising

Location-aware app for

personalized experience

Integrate with business systems

Engage Consumers Using Location Services

ENGAGE

Why Cisco ?

Cisco Hyperlocation Technology & Solution

After: Determine direction (AoA) to client in addition to

distance => ±1 meter accuracy

Before: Location approximated based on RSSI -

±5 to 10 meter accuracy

Granular indoor location accuracy to contextually connect users

Engage & Improve

Guest Experience

Room Level

Accuracy

Range Inferred -

Prone to errorsOnly RSSI

calculation

Blue dot spotlight projected at the user’s feet

High

Accuracy

Multi technology

AoA, RSSI, BLE

Improved

Calculation

Enhance Experiences with BLE

Rogue beacon detection and alerts

Cisco® BLE-enabled

application experiences

Visibility and monitoring of beacons

Cisco Confidential 42© 2014 Cisco and/or its affiliates. All rights reserved.

Cisco CMX Partner EcosystemBetter Engagement Through Infrastructure Data Abstraction

Guest

Access

Ads and

Offers

Marketing

Tools

Social

Analytics

Onsite and

Online

Analytics

Location-

Enabled

Apps

Browser-

Based

Services

Device-

Based

Services

Singledigits

Global Reach

Purple Wi-Fi

Qualcomm

Broadcom

Mazemap

Frontporch

MediaShift

Flash Networks

Phunware

Point Inside

Jibestreams

Connexient

GreenTomato

July Systems

SmarTac

SwiftMobile

Retailnext

Sita

AisleLabs

Aisle411

Luxsoft

Facebook

Twitter

Shopkick

Solomo

Joingo

Phunware

Frontporch

Aisle411

Shopkick

Solomo

Joingo

MediaShift

Soft Gravity

Ecosystem Partners’ Apps and Services

Industry Examples

RetailScenario

Business Capabilities

• Digital transformation through

enhanced customer intelligence

and personalized on premises

promotions

• Enable location and dwell time

notifications & mobile point of sale

Success Measures

• Insights on customer behavior

• Increased revenues, margins

marketing ROI

• Higher customer satisfaction

• Increased shopper engagement

and Net Promoter Scores

Manufacturing

HealthcareScenario

Business Capabilities

• Clinician productivity at bedside

• Patient check-in and education

• Indoor navigations systems

• Automated staff notifications

Success Measures

• Higher staff productivity and more efficient care management

• Improved patient experience

• Reduced wait times with automated check ins

• Improved inventory management

• Increases productivity by helping ensure patients arrive on time for their appointments

HospitalityScenario

Business Capabilities

• Enhanced customer intelligence

• Personalized on premises

promotions

• Location and dwell time

notifications

Success Measures

• Higher customer loyalty and

improved Net Promoter Scores

• Increased non-room revenues

• Insights into customer behaviour

• Increased time spent on property

• More secure wireless network

TransportationScenario

Business Capabilities

• Digital transformation with indoor

navigation systems

• Location based promotions

• Customer demographic and

behaviour insights

• Faster identification of bottlenecks

Success Measures

• Greater passenger satisfaction

• Improved passenger flow

efficiency

• Increased revenues

• Reduced wait times and improved

traffic flow

EducationScenario

Business Capabilities

• Digital classroom

• Higher student service utilization

• Safety and security

Success Measures

• Better student outcomes (higher

engagement and satisfaction,

improved learning and test scores)

• Efficient access to student services

• Improved instructor productivity

with enhanced learning

• Personalized instruction based on

student needs

Thank you !