FS Timisoara 3 yrs BJ slides
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Frontier Silicon in TimisoaraBarry Jones
24 July 2013
How did Frontier Silicon get to Timisoara ?
• 4 years ago, we started a global search for a location to expand and extend our development capable to meet all our future product commitments
Timisoara chosen from shortlist of five
• 3 months later, we visited 3 candidate countries
• 6 months after , we committed to Timisoara
• Inside 9 months, we opened our first office
Phase 2 began July 2013
• Office launch 24 July 2013
• +3 months we launch our first product
• +6 months we will be 20 people
• +18 months we will be 50 people
What we said
What we Did
• We evaluated 37 key factors in making a location decision.
• Key decision points
- relative strength of the embedded/App/Cloud SW development skills in Timisoara
- mindset of the engineers / their lack of fear
- ability to withstand competitive pressures of low cost economies in Asia and India
- command and control is easy, and engineers within EU can commute easily to / from UK
• We took a business needing to grow, working with emerging technologies
– #1 supplier in primary market (80% market share)
– exciting range of products - helping to make world a better place
• Committed to real product development in Timisoara
– Timisoara team will own development of key software projects for Frontier
– we invested in the team – tools, equipment and training
• We developed a ‘no excuses’ approach to executing our business
• We are making it happen in Timisoara, today
Why was Frontier Silicon a good fit for Timisoara?
• Frontier Silicon’s product portfolio is expanding
- into Connected Audio and Internet of Things
- wireless healthcare (with Toumaz Healthcare)
• Opening development centre in Timisoara
- highly skilled workforce available
- create centre of excellence for SW development
- grow to ~50 people in 18 months
• Will build a team to exceed expectations
- develop a super culture which will make Frontier Silicon: ‘Made in Timisoara’ stand for the highest standards
Why are we here?
”Be the best we can be”
• We built a world class team - the #1 SW development company in Timisoara
- recruited core of strong, knowledgeable and committed engineers
- partnered with the university
- Delivered interesting / challenging work
- Provided Innovative training and development approach to add value to the team
- competitive package of benefits and a engaging working environment – we built Timisoara super-culture
• Integrate Timisoara team into Frontier Silicon family
- engineers travelled between locations to learn how to work with UK and complete knowledge transfer
- Timisoara took up the mantle and became the core developemnt team.
- allow us to deliver effectively, but ultimately it will be ‘Made in Timisoara’
• Being #1 in Timisoara is step to being #1 in the world: benchmark the rest and be the best
Timisoara is Frontier Silicon’s key SW development resource
Frontier Silicon TIMISOARA
• A partnership of equals City, Company,Team.
• A commitment to SW development excellence.
• A challenge to the engineers of Timisoara to make ”Made in Timisoara” a synonym for success.
• Real products for real people in everybodies home..