Ciprian Gavriliu, Managing Director PlayTheBalls

Demand generation: cum creezi cerere pentru produsul tău

Ciprian,

• de 6 ani în „Internet”• cam 100 proiecte finalizate• 23/4 ani de PlayTheBalls• Online Shift• IMTO / NOP / MFS• ODO

Printre Clienţi: ASEBUSS, Wembley Gin, Simplus, Happy Tour, GO Travel, Ceramica Iaşi, ProInvest, The Investor, Doraly

Ciprian Gavriliu, Managing Director PlayTheBalls

Ciprian Gavriliu, Managing Director PlayTheBalls

Ce au în comun?

Ciprian Gavriliu, Managing Director PlayTheBalls

Ciprian Gavriliu, Managing Director PlayTheBalls

Ciprian Gavriliu, Managing Director PlayTheBalls

Ciprian Gavriliu, Managing Director PlayTheBalls

Cum faci SEO sau PPC dacă nu există căutări/cerere?

Ciprian Gavriliu, Managing Director PlayTheBalls

Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.

Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

Building AwarenessPositioning RelevanceSupporting ValidationMitigating Customer Evaluation

Ciprian Gavriliu, Managing Director PlayTheBalls

Demand generation pentru:A.Introducerea unui produs de inovație pe piață

B.Revitalizarea cererii pe un produs/serviciu/cat.

C.Creșterea cererii pe un produs/serviciu/cat.

Ciprian Gavriliu, Managing Director PlayTheBalls

Publicitate pentru produse de inovație?

Ciprian Gavriliu, Managing Director PlayTheBalls

Particularitate: Focus pe problemă și conștientizare

Ciprian Gavriliu, Managing Director PlayTheBalls

Pașii împingerii unui produs pe piață

Everett M. Rogers' Diffusion of Innovations (1962)

Ciprian Gavriliu, Managing Director PlayTheBalls

Disease branding

Ciprian Gavriliu, Managing Director PlayTheBalls

Social anxiety disorder?

2 ani - 50 de mențiuniîn presă

Ciprian Gavriliu, Managing Director PlayTheBalls

Disease branding: Paxil

Ciprian Gavriliu, Managing Director PlayTheBalls

Campanie

•“Imagine being allergic to people”•“Social Anxiety Disorders Coalition.“•Ricky Williams, the NFL running back•Academic psychiatrists – tur în 25 de țări

Ciprian Gavriliu, Managing Director PlayTheBalls

Disease branding: Paxil

Ciprian Gavriliu, Managing Director PlayTheBalls

Rezultate

•Within two years Paxil had become the seventh most profitable drug in America•Peste 1 miliard de referințe în presă•Social Anxiety Disorder – 3rd most common mental illness in the world

Ciprian Gavriliu, Managing Director PlayTheBalls

Exercițiu: generăm

idei de “valoare”

By billjacobus1

Ciprian Gavriliu, Managing Director PlayTheBalls

Studiu de caz 1: Turism

By rSwami Stream

Ciprian Gavriliu, Managing Director PlayTheBalls

Studiu de caz 2 & 3

Ciprian Gavriliu, Managing Director PlayTheBalls

Întrebări bine țintite?

By cliff1066™

Mulțumesc, Ciprian Gavriliuciprian.gavriliu@ptb.ro

www.playtheballs.ro

www.cipriangavriliu.rowwww.twitter.com/cipriangavriliu