Constructia Site-ului

7/28/2019 Constructia Site-ului

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Dakai [email protected]

www.dakai.ro 1

Cuprins:Introducere

1. Initierea unui proiect web si necesitatea unui plan

strategic

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2. Norme de comportament pe Internet

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3. Ce trebuie sa stim atunci cand conturam constructia

unui site

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Constructia SITE-ului

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Introducere

1. Initierea unui proiect web si necesitatea unui p lan stra-

tegic

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web.Orice plan am face, pentru a evita pierderi de investitie, estebine sa folosimmetoda de analiza SWOT a proiectului web iarpentru formularea obiectivelor proiectului avem modelulSMART care ne poate contura imaginea proiectului pe termenlung. In felul asta investitia in proiectul web poate fi controlatadin punct de vedere al timpului si banilor investiti.

Analiza de marketing trebuie sa aiba in vedere urmatorii parametrii:

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tari, colaborari $XGLHQWDWDUJHWDUHDDXGLHQWHLYDUVWDJHQSURYHQ

ienta, interese

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de domeniu)

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compania, incepatoare sau mai veche, in strategia de publici

tate se va tine cont de tipul de publicitate care i se va face

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cam mai intai


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reclama, promovare, legaturi.

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mediul web, ce il face sa fievendabil, ce atuuri are.


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2. Norme de comportament in mediul online

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nu trebuie sa uitam de o conduita in mediul web, mai precis de

tica obiectivelor formulate. De regula in formularea obiectivelorIRORVLPPRGHOXOXUPDWRU,QSHULRDGD;GHREWLQXWUH]XOWDWXO


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Deci cine vrea sa existe pe web,

trebuie sa tina cont de faptul ca toti

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trebuie sa ne respectam limitele. De

aici reiese urmatoarea regula:

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reguli de conduita in Internet 3H ZHEQX DYHP UHJXOL GH

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reguli neoficiale, de simt comun, ceea ce este descris generic

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continua miscare si crestere. Ceea ce ne poate diferentia este

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vei creste in importanta pe web este unul de lunga durata si cu

multa munca in spate. Daca ignoram concurenta in ideea ca

stim noi ce facem, vom merge din greseala in greseala. Cei

care sunt deja mari si importanti au avut o cale lunga pana la

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ca si in viata reala. O strangere de mana nu exista pe web, asa

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alte metode de transmitere. Incearca variantele dinamice,

innoiesteti oferta mereu.

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lalti, insa daca vom construi un site aproape identic ca al con

curentului, si facem asta fara sa adaugam si identitatea

noastra, ramanem doar simpli copiatori fara creativitate. Ceea

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si tu aceeasi traiectorie. Insa daca vei urma aceeasi cale fara

statutul asta, au fost atenti la schimbarile consumatorilor si ale

pietei, si mai ales au tinut cont de traseul concurentilor lor.

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aproape pe cat poti crede

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tiv, modalitatea de a le transmite nu este


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tau de exprimare pe web.

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exprimare 3HZHEQHEXFXUDPGHPDQLIHVWDULFDWPDLGLIH

rite si mai libere, insa pe un site, se recomanda ca exprimareasa fie specifica, concreta, sa vorbeasca despre un anume

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prioritatile afacerii tale si sa le scoti in fata in primul rand pe

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putea sa urmaresti o strategie de atragere a audientei mai apli

cat. Inclusiv cautarile de pe net au devenit mai exacte, mai con

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cauta mai exact bocanci militari). In felul acesta te poti coor

dona dupa cateva aspecte recomandate: informatie speci-

fica, priorit izata, targetataFXVFRSSUHFLV

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nu imediat de la lansare. Desi pare aberant, potentialul unui

site nu este sa aduca bani proprietarului, beneficiile sunt in

primul rand de alta natura. Renume, trafic, potential de influen

tare a pietei, relatii, renume, recunoastere, potentiale afaceri,

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sau cati au renuntat sa se mai ocupe de site, fiindca mai mult

investea decat castiga.

3. Ce trebuie sa stim atunci cand conturam constructia

unui site

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a investitiei tale)

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fata monitorului, fie ca are monitor mic, fie ca are unul mare.

Fiindca suntem diferiti, monitoarele noastre sunt diferite, nu

toti avem monitoare cu aceeasi dimensiune. Cu alte cuvinte

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tia inversa, daca avem un monitor de 1280 pixeli, si fixam site

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monitoarelor lor.

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aflam asta, dar este un fapt real si trebuie sa tinem cont de

asta.

eye tracking

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intrat, il vom pierde poate chiar pentru totdeauna. Nu pare

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scurta descriere

De regula alegem fara sa ne intrebam varianta clasica a sectiu

nii Despre noi, care este o pagina diferita spre care trebuie sa

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site sa afle despre noi3ULQXQHOHVLWHXULDLQHSODFHUHDVDFDXWL

despre ei, si sa nu gasesti prea repede, sau deloc.

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este sa avem in prima pagina un paragraf descriptiv cu ceea ce

face compania respectiva. Cand vedem acest lucru, stim cu ce

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vorba.


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www.dakai.ro 12

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este mai departe.

Ne ajuta foarte mult sa mentinem pe prima pagina anunturi

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langa asta, trebuie sa avem si o arhiva a anunturilor foste, chiardaca anuntam mereu in prim plan ultimele noutati, cei care

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bine sa le facilitam accesul la postarile sau produsele anterio

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www.dakai.ro

Mai jos avem un exemplu de site construit conform unor

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consultanta in marketing, asa ca increderea este indreptatita.Sigla:impact

vizual

Exemplu de

descriere

scurta a

companiei

Slogan, declaratie

de principiu:

defneste viziunea

companiei

Noutati & Evenimente:

ne trezesc interesul, si

mentine site-ul activ


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Folositi elemente care sa coordoneze navigarea in si te:

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in site.

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ului. Si mai eficiente sunt culorile diferite pentru a distinge intre

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Pozele reale capteaza atentiasi asigura vizitatorul de

veridici tatea servicii lor/produselor pe care le prezentati pe

site.

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care desi arata bine, se vede ca nu au legatura cu continutul

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enta.

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fara sa mai afle ce face site-ul tau.

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vorbesc, ori au link si te duc la alte lucruri decat ce au promis in

prima pagina.


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www.dakai.ro 16

Bonus!

&DSWDUHDDWHQWLHLVHIDFHVLSULQSUH]HQWDXQXL logo, a

unei sigle care il face pe utilizator sa se increada in identi-

tatea formata a companiei respective si sa retina site-ul

unde a intrat.

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respectul in piata si in fata clientilor tai. Iar un client care

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2pagina de introLQDLQWHDSDJLQHLFXLQIRUPDWLHRER -

seste utilizatorul!

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IUXPRDVD

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1. nu sta sa citeasca prea multe de obicei, la primul

contact cu un site nou, stam cel mult un minut, daca nu

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sa intalneasca lucruri clare, sa le poata filma repede si

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ramane tot imaginea simpla cu mesaje clare.

2. nu are curaj sa cumpere online (particular cl ientilor

romani)In Romania, cumparatorii sunt sceptici, asta

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pentru plati online, anume pentru plata cu card. Singurul


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de foarte mult timp.

Care ar fi solutia la plata online cu card? Sa avem posi

bilitati alternative la plata online: plata ramburs, plata

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alte variante in masura posibilitatilor afacerii respective.

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comuncarea cu clientul pe web, altfel daca nu te

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duce in alta parte.

nu retine prea multe informatii din ce a vazut

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nu va retine nici una. Cel mai sigur impact il au imaginile

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exprima ceva, ele doar fac apel la intelegerea noastra,


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OD FHHD FH VWLP QRL FD UHSUH]LQWD LQVD IDWD XQXL RP

exprima subliminal ceea ce stim de mii de ani: mul

tumire, furie, depresie, fericire, impartasire, excitare,

mirare, surprindere, si multe alte semnale naturale.

Constructia SITE-ului

1. 3 aspecte ale prezentei pe Internet

In momentul in care ne propunem sa construim un site, trebuie

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vorbesc despre oportunitatea investitiei in site.

Eficienta

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folosul sau paginile, linkurile, formularele, orice alt

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HO

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9UHLVLQWULFXDIDFHUHDSH

ZHELDLQHYRLHGHXQVLWH

LQHFRQWGHFkWHYDSULQFLSLL

VWUXFWXUDOH Un site trebuie sa fie:LQWHUDFWLYVSRWL

LQWHUDFLRQDFXHO

UHOHYDQWVFRQLQ

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HILFDFHVvLDWLQJVFRSXOSHQWUXFDUHDIRVW

FUHDW


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site are nevoie sa faca lucruri decat sa existe pur si

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titia nu se acopera.

Relevanta VLWHXO WUHEXLH VD IXUQL]H]H OXFUXUL UHOHYDQWH SXEOLFXO

actual este informat si nu mai cumpara orice, fie infor

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motiv in plus pentru ca atunci cand vrem sa construim

un site sa nu fim depasiti in intentie si exprimare.Nisa de

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Nisa de piata

exista si pentru afacerile incepatoare si pentru cei ce isi

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]DUHGDFDH[LVWDGHMDSHSLDWDFHHDFHVLWHXOYLQGHVDX


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www.dakai.ro 21

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intotdeauna exista loc pentru imbunatatiri, avand in

vedere ca piata se schimba des.

2.3 dimensiuni de analiza pentru constructia

site-ului

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tinut.

Designul

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22/31

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XOX


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Structura

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minata: static, animat, blog, portal si trebuie sa urmar

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tala)

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tarii si a navigarii pe pagina: dupa ce am cautat un

cuvant, ne uitam in primul rand la stanga paginii sa


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www.dakai.ro

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plimba de la stanga spre dreapta.

Continutul

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downloadabile)

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combina informatia text cu imaginile

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de texte

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structiei

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L]HD]DSURGXVXOVDXVHUYLFLLOH


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3. Scurta descriere a tipurilor de site-uri din

punct de vedere al obiectivelor lor

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1. Site-ul vinde

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YLQGHSURGXVH

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personal, stocuri, comanda, favorite, etc)

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loc produselor

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Continut:

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www.dakai.ro 25

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intre pagini si alte elemente din site, pe principiul: ceea ce

este prioritar va fi pus la vedere, ceea ce are importanta

secundara va fi gasit in paginile urmatoare.

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variate moduri: animata, statica, etc)

Continut:

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vinde, si... cel mai vendabil, oferte teaser.

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atrage interesul asupra produsului complet. Cu alte

cuvinte, daca avem in site carti, brosuri, cursuri de van


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www.dakai.ro 26

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produsele anterioare apar in forma:GHPRWUDLOWUDLOHU

2. Site-ul aduce trafic

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profilul twitter.com, facebook.com, hi5.com, neogen.ro,

alpinet.org, bestjobs.ro, cinemagia.ro, automarket.ro,

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traficul. Mai departe castigul lor vine din trafic foarte

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trebuie sa fie atragator sa iti determine relaxarea si dorinta

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mearga dupa logica relationarii.

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cont personal, cautare avansata, cautare dupa filtre, etc

Continut:

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investeste prea mult timp si oameni pentru a incarca site

ul.

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SURSXQHSURSULHWDUXO VLWHXOXL OD IHO LQIXQFWLHGHSURILOXO

VLWHXOXL

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3. Site-ul prezinta informatie

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exista, orice care sa ajute ca informatia scrisa sa fie

perceputa mai rapid si mai eficient.

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www.dakai.ro

este dedicat adolescentilor ori seniorilor.

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jini comunicarea intensa: postari, comentarii, replici,

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download, inregistrare, logare), categorii de discutii, tag

uri, etc.

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comunicare intensa: postari, comentarii, replici, arhiva de

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Continut:

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www.dakai.ro

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ciare posesorului

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rapida si cautare avansata prin filtre, formulare de contact,

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abundenta de module, formulare, linii drepte care pot

incarca aspectul paginii.

Continut:

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www.dakai.ro

,QDVHPHQHDVLWHXULVFKLPEXOGHEDQQHUHSXEOLFL

tare este recomandat pentru a aduce trafic pe site, abundenta linkurilor in site sau a schimbului de linkuri la fel,SHQWUXFDVLWHXOVDILHJDVLWLQFDXWDULVLSHQWUXDILLQWHJUDW

LQWURDFWLYLWDWHGLQDPL]DWDGHOHJDWXULRQOLQH

Referinte:

8QGHU click.ro 3/$

Constructia Site-ului

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