Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy Workshop
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Romania's Lost Heritage... 37 de miliarde de USD / an! © www.degalfoto.ro Olarit si Linogravura la Scoala Piscu
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Workshop despre tipologia de strategie Blue Ocean Strategy sustinut in cadrul conferintei Romania Incotro | SOS IMM-urile, Bucuresti 29.05.2014. http://b2b-strategy.ro/2014/05/romania-incotro/ Don’t compete with rivals; Make them irrelevant! Iti multumesc pentru timpul acordat! A fost extrem de interesant! Daniel Rosca www.about.me/DanielRosca
Transcript of Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy Workshop
Romania's Lost Heritage... 37 de miliarde de USD / an!© www.degalfoto.ro Olarit si Linogravura la Scoala Piscu
29.05.2014 / 15.30 - 18.00 Marshal Garden Residence Bucuresti
www.b2b-strategy.ro/Romania-IncotroSOS IMM-urile / Romania Incotro
Blue Ocean Strategy Workshop
www.about.me/DanielRosca | www.about.me/Slatineanu.Ovidiu [email protected] | [email protected] !+4(0) 744 33 66 43 | +4(0) 736 034 075 !www.b2b-strategy.ro | www.fb.com/Neokoolt
[email protected] | +4(0) 735 878 139 www.fb.com/GreenFutureRomania
© Ovidiu Slatineanu, Poiana Largului, Piatra Neamt County
15.30 – 15.40 » Gabriel Nica Gama de produse din nanofibra pentru alergici. Pozitionare vs Beneficii client final vs Diferentiere.
15.40 – 15.50 » Ovidiu Slatineanu / Skype. Civilizatie & Cultura Cucuteni, +7000 BC. 15.50 – 16.00 » Gabriel Nica & Ovidiu Slatineanu » Tombola.
16.00 – 16.30 » Daniel Rosca: 4 Actions Framework / Blue Ocean Strategy. 16.30 – 16.45 » Daniel Rosca: Simulare 4 Action Framework companii participanti.
16.45 – 18.00 » Business Networking
www.about.me/DanielRosca
+10 ani expertiza in Vanzari B2B
Ultima provocare
August 2009 ... Marketing
Our story:
37 de miliarde de USD pierderi.... ROI?
Ultimul loc in Europa?
Performanta?
+70 milioane de euro investitii in Strategia de Comunicare...
“Positioning is what you do to with the mind of the prospect.” Jack Trout
www.fb.com/FaraCompetitie
Industria este afectata?
De ce trebuie sa vindem "Evian" la pret de Biborteni in Romania?
Care este ADN-ul nostru si cum ne influenteaza nivelul de trai?
Ultimul loc in Europa... !
Don’t compete with rivals; Make them irrelevant! * citat Blue Ocean Strategy
!
2 minute despre ADN-ul nostru... #Cucuteni
Blue Ocean Strategy?
Dan Popovici - Mestesugul Transparentei © www.degalfoto.ro
Don’t compete with rivals; Make them irrelevant!
“The aim of marketing is to make selling unnecessary.”
Peter Drucker
"Danube valley civilization script is the oldest writing in the world... "
!http://youtu.be/4Iq4Qbd0wpw
* Harold Hamman, lingvistul care a descifrat scrierea sumeriana...
Dan Popovici - Mestesugul Transparentei © www.degalfoto.ro
Daniel Rosca Sales & Marketing Manager
B2B Strategy | www.b2b-strategy.ro www.about.me/DanielRosca www.about.me/DanielRosca
Cucuteni vs Stonehenge
Ovidiu Slatineanu Neokoolt NGO Founder / Cucuteni Culture www.fb.com/Neokoolt | www.fb.com/Cucuteni www.about.me/Slatineanu.Ovidiu
www.b2b-strategy.ro/Cucuteni-vs-Stonehenge
+37 de miliarde USD / an... !
Analiza Brand Finance, the annual report on Nation Brands | December 2013* Brand Finance is the world’s leading brand valuation consultancy
UK vs
Romania?
Ce am facut pana acum?
Pozitionare Blue Ocean Strategy, Holding de Companii Green Future
Arhitectura de Brand, Rebranding & Branding de Produs
Raise: Abordare integrata: Perna, Pilota, Saltea, Top Saltea, Lenjerie. !Acelasi Material » Beneficii unice / nevoi / Cost. Calitatea gamelor de produse / segmentul premium de consumatori.
Create: Dezvoltarea unei game de produse orientate 100% spre consumatorul alergic. !
Reduce: Redefinirea confortului in toate cele 4 anotimpuri. Caldura Iarna » Racoare Vara. Proprietati Fibra Bambus.
Eliminate: Transparenta » produs romanesc / traditional.
Care este ADN-ul afacerii tale? -15% beneficiu comercial !
www.b2b-strategy.ro/Analiza-SWOT !
Training Vanzari & Marketing Strategic * 4 zile, 850 euro, maxim 6 persoane / companie
!Workshop Blue Ocean Strategy
* 2 zile, 850 euro, maxim 6 persoane / companie !
Perioada de valabilitate discount comercial: 30.05.2014 - 31.06.2014
!O sa ai o imagine diferita despre performanta!
www.about.me/DanielRosca
Diferentiere?
www.about.me/DanielRosca
© Soborul de la Isaiia, Iasi, Cultura Cucuteni
Don’t compete... !
Multumim pentru timpul alocat! Blue Ocean Strategy? www.b2b-strategy.ro/Audit-Gratuit
