Cifrele iau locul intuitiei in campaniile publicitare online

6

Transcript of Cifrele iau locul intuitiei in campaniile publicitare online

Page 1: Cifrele iau locul intuitiei in campaniile publicitare online
Page 2: Cifrele iau locul intuitiei in campaniile publicitare online

СIFRELE IAU LOCUL INTUIȚIEI ÎN CAMPANIILE

PUBLICITARE ONLINE!SMTAI, IUNIE 2015

Page 3: Cifrele iau locul intuitiei in campaniile publicitare online

Componența AudiențeiDUPĂ:

SEX

Femei

Bărbați

66,86%

65,03%

65,01%

61,76%

61,25%

61,24%

56,89%

56,24%

54,09%

50,99%

48,99%

48,05%

44,67%

43,86%

43,53%

42,44%

38,97%

37,52%

34,78%

29,83%

20,63%

19,04%

33,14%

34,97%

34,99%

38,24%

38,75%

38,76%

43,11%

43,76%

45,91%

49,01%

51,01%

51,95%

55,33%

56,14%

56,47%

57,56%

61,03%

62,48%

65,22%

70,17%

79,37%

80,96%

acasatv.md

inprofunzime.md

perfecte.md

protv.md

yellowpages.md

mamaplus.md

odnoklassniki.md

agora.md

md.mail.ru

unimedia.md

locals.md

megogo.net

moldovenii.md

kp.md

999.md

point.md

noi.md

bancamea.md

forum.md

play.md

ria.ru

sporter.md

Page 4: Cifrele iau locul intuitiei in campaniile publicitare online

Componența AudiențeiDUPĂ:

VÂRSTĂ

15 - 19

20 - 29

14,64%

14,35%

14,11%

13,22%

12,06%

11,35%

10,31%

10,13%

9,26%

9,22%

8,14%

7,23%

6,19%

4,70%

4,13%

3,79%

3,68%

3,23%

3,21%

2,72%

1,44%

0,82%

42,87%

27,80%

21,96%

28,00%

34,75%

36,47%

25,62%

39,66%

23,11%

38,59%

35,61%

39,49%

51,44%

45,37%

43,98%

34,27%

13,38%

34,27%

15,30%

7,05%

36,34%

10,29%

13,32%

17,71%

26,68%

25,74%

14,42%

21,34%

21,37%

12,48%

35,90%

23,40%

15,81%

22,75%

18,96%

22,44%

17,93%

21,96%

11,34%

48,57%

11,22%

19,14%

11,79%

9,16%

11,61%

14,92%

21,65%

14,99%

13,38%

16,23%

14,82%

32,28%

15,39%

17,56%

15,98%

9,91%

12,67%

16,66%

12,56%

19,76%

14,29%

4,48%

26,01%

17,13%

27,27%

18,99%

17,57%

25,23%

15,61%

18,04%

25,38%

14,61%

27,88%

5,44%

16,34%

11,23%

24,47%

20,62%

10,75%

10,82%

21,40%

20,22%

57,31%

9,44%

44,26%

53,97%

23,16%

60,74%

protv.md

unimedia.md

yellowpages.md

odnoklassniki.md

agora.md

999.md

md.mail.ru

locals.md

megogo.net

forum.md

inprofunzime.md

perfecte.md

play.md

sporter.md

acasatv.md

point.md

moldovenii.md

bancamea.md

kp.md

noi.md

mamaplus.md

ria.ru

30 - 39

40 - 49

50 +

Page 5: Cifrele iau locul intuitiei in campaniile publicitare online

Componența AudiențeiDUPĂ:

LIMBA DE COMUNICAREÎN FAMILIE

97%

94%

94%

93%

93%

92%

91%

88%

80%

79%

79%

78%

78%

78%

74%

68%

65%

64%

63%

58%

58%

44%

2%

3%

5%

4%

5%

4%

2%

10%

18%

21%

20%

21%

20%

19%

25%

27%

33%

32%

33%

42%

40%

43%

1%

2%

2%

3%

2%

4%

8%

1%

2%

0%

2%

1%

2%

3%

0%

4%

2%

4%

4%

0%

2%

13%

inprofunzime.md

perfecte.md

protv.md

acasatv.md

unimedia.md

agora.md

bancamea.md

sporter.md

play.md

mamaplus.md

forum.md

yellowpages.md

999.md

odnoklassniki.md

megogo.net

md.mail.ru

moldovenii.md

noi.md

point.md

locals.md

kp.md

ria.ru

ROMÂNĂ

RUSĂ

ALTA

Page 6: Cifrele iau locul intuitiei in campaniile publicitare online

Componența AudiențeiDUPĂ:

EDUCAȚIE/STUDII

sUperioare

LICEU/COLEGIU

Scoala Primara/profesional

FĂRĂ STUDII

81%

52%

52%

46%

46%

45%

45%

45%

44%

42%

42%

40%

40%

40%

39%

38%

37%

37%

29%

29%

25%

24%

14%

32%

25%

17%

10%

23%

29%

19%

32%

29%

27%

40%

24%

26%

30%

32%

29%

9%

28%

32%

28%

31%

5%

16%

21%

37%

44%

31%

26%

36%

23%

28%

29%

20%

35%

31%

28%

29%

31%

54%

41%

36%

41%

41%

0%

0%

2%

0%

0%

0%

1%

0%

2%

1%

3%

0%

1%

3%

3%

2%

3%

0%

2%

3%

6%

4%

bancamea.md

locals.md

unimedia.md

agora.md

ria.ru

inprofunzime.md

protv.md

moldovenii.md

perfecte.md

acasatv.md

kp.md

yellowpages.md

noi.md

point.md

play.md

sporter.md

forum.md

mamaplus.md

999.md

md.mail.ru

megogo.net

odnoklassniki.md