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Biz Analytics Cluj 2015 - Daniel Pana
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Transcript of Biz Analytics Cluj 2015 - Daniel Pana
Copyr igh t © 2013, SAS Ins t i tute Inc . A l l r i gh ts r es erved.
THE ANALYTICS
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INFORMATION MANAGEMENT CHALLENGES
• Demand on data is increasing• Complexity of data usage is growing• Expansion of the user base• Demand for quick response is growing
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BIG DATA ANDANALYTICS KEY CONSIDERATIONS
DataAnalytics
Platforms
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BIG DATA AND ANALYTICS KEY CONSIDERATIONS
DataAnalytics
Platforms Structured data Unstructured data Information management “Big Data”
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“Data that exceeds the processing capacity of conventional database systems.”
VOLUME VELOCITY VARIETY
AnalyticsPlatformsDataBIG DATA WHAT IS IT?
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BIG DATA AND ANALYTICS KEY CONSIDERATIONS
DataAnalytics
Platforms
Report Analyze Predict outcomes Quantifiable benefit
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ANALYTICS THE LIFECYCLE
IDENTIFY BUSINESSPROBLEM
DATAPREPARATION
DATAEXPLORATION
TRANSFORM& SELECT
ANALYTICALMODELING
VALIDATEMODELS
DEPLOYMODELS
EVALUATE /MONITORRESULTS
Providing “out of the box,” usable analytics to anyone
Approachable Analytics
User OrientedEasy-to-use with self-service capabilities, while allowing IT to manage and govern
Anywhere, Anytime
Delivering intelligence through the web, mobile intelligence
Industry Specific ExpertiseCombining the strengths of SAS solutions and technologies with industry-specific domain expertise
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ANALYTICS WHERE IS ANALYTICS TODAY? CONTINUUM
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ANALYTICALLYNEW
ANALYTICALLY AWARE
ANALYTICALLY INFORMED
ANALYTICALLYDRIVEN
ANALYTICALLYINNOVATIVE
LEVEL 1LEVEL 2
LEVEL 3LEVEL 4
LEVEL 5
Isolated analytics use.
Basic tools and limited or no
best practices
Predictive analytics usage is part of mission critical
applications only.
Full benefits are not understood by a
majority in the organization.
Analytics usage consists primarily of tactical and ad hoc
approaches.
Analytics dev. and deployment is
constrained, yet departments have their own experts and/or initiatives.
Analytics talent is centralized into
larger groups.
Management understands and
supports analytics for strategic value,
thus bringing business units into
alignment
Company is committed to
analytics as part of its future growth
plan.
Business units embrace their own
transformational analytical plans.
ANALYTICS USAGE
Varying Levels of Analytics Use and Expertise
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BIG DATA AND ANALYTICS KEY CONSIDERATIONS
DataAnalytics
Platforms The “Cloud” Grid In-Database High Performance Analytics
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SAS® HIGH-PERFORMANCE
ANALYTICSKEY COMPONENTS
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
DATA SIZE
AN
ALY
TIC
CA
PAB
ILIT
Y
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
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CAPABILITYSEGMENTATION
DATA SIZE AND ANALYTIC COMPETENCEDIFFERENTIATING ANALYTICS
AlertsOLAPAd Hoc ReportsStandard Reports
OptimizationPredictive ModelingForecastingStatistical Analysis
REACTIVE PROACTIVE
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CAPABILITYSEGMENTATION
DATA SIZE AND ANALYTIC COMPETENCEDIFFERENTIATING ANALYTICS
AlertsOLAPAd Hoc ReportsStandard Reports
OptimizationPredictive ModelingForecastingStatistical Analysis
REACTIVE PROACTIVE
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CAPABILITYSEGMENTATION
DATA SIZE AND ANALYTIC COMPETENCEDIFFERENTIATING ANALYTICS
AlertsOLAPAd Hoc ReportsStandard Reports
OptimizationPredictive ModelingForecastingStatistical Analysis
REACTIVE PROACTIVE
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
How many products did we sell in region x last quarter?
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
BI
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
BI
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
How many people visited my web site last week and abandoned their shopping cart?
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
BI BIG DATA BI
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
Copyr igh t © 2013, SAS Ins t i tute Inc . A l l r i gh ts r es erved.
CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
BI BIG DATA BI
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS How can I best optimize the marketing campaign spend across my customer base?
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
BI BIG DATA BI
BIG ANALYTICS
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
Copyr igh t © 2013, SAS Ins t i tute Inc . A l l r i gh ts r es erved.
CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
BI BIG DATA BI
BIG ANALYTICS
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS How should I price my 300 mil SKU/store combinations to maximize profit?
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
BI BIG DATA BI
BIG ANALYTICS BIG DATAANALYTICS
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
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CAPABILITYSEGMENTATION DATA SIZE AND ANALYTIC COMPETENCE
BIG ANALYTICS BIG DATAANALYTICS
BI BIG DATA BI
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
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CAPABILITYSEGMENTATION
ARCHITECTURAL CONSIDERATIONSIN-MEMORY DATABASES ARE LIMITED (SQL)
BIG ANALYTICS BIG DATA ANALYTICS
BI BIG DATA BI
DATA SIZE
IN-M
EM
OR
Y D
B
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
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CAPABILITYSEGMENTATION
ARCHITECTURAL CONSIDERATIONSLASRTM ENABLES PROACTIVE ANALYTICS
BIG ANALYTICS BIG DATA ANALYTICS
BI BIG DATA BI
DATA SIZE
IN-M
EM
OR
Y D
B
BIG DATALARGE
IN-M
EM
OR
Y A
NA
LYTI
C S
ER
VE
R
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
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CAPABILITYSEGMENTATION
ARCHITECTURAL CONSIDERATIONSLASRTM ENABLES PROACTIVE ANALYTICS
BIG ANALYTICS BIG DATA ANALYTICS
BI BIG DATA BI
DATA SIZE
IN-M
EM
OR
Y D
B
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICSREACTIVE
AlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
IN-M
EM
OR
Y A
NA
LYTI
C S
ER
VE
R
Copyr igh t © 2013, SAS Ins t i tute Inc . A l l r i gh ts r es erved.
CAPABILITYSEGMENTATION
ARCHITECTURAL CONSIDERATIONSLASRTM ENABLES PROACTIVE ANALYTICS
BIG ANALYTICS BIG DATA ANALYTICS
BI BIG DATA BI
DATA SIZE
IN-M
EM
OR
Y D
B
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICSREACTIVE
AlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
IN-M
EM
OR
Y A
NA
LYTI
C S
ER
VE
R
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SAS A LEADER IN MORE THAN 25 ANALYST REPORTS
The Forrester Wave™• Big Data Predictive Analytics Solutions• Advanced Data Visualization Platforms• Customer Analytics Solutions
Gartner Inc. Magic Quadrant• Integrated Marketing Management• Enterprise Governance, Risk and
Compliance Platforms• Marketing Resource Management
Hurwitz Victory Index• Predictive Analytics
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CAPABILITYSEGMENTATION
VISUAL ANALYTICSINCLUDES PROACTIVE ANALYTICS
BIG ANALYTICS BIG DATA ANALYTICS
BI BIG DATA BI
DATA SIZE
RE
AC
TIV
EP
RO
AC
TIV
EA
NA
LYTI
C C
APA
BIL
ITY
BIG DATALARGE
REACTIVEAlertsOLAPAd Hoc ReportsStandard Reports
PROACTIVEOptimizationPredictive ModelingForecastingStatistical Analysis
ANALYTICS
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BUSINESS VISUALIZATION
THE DIFFERENCE BETWEEN RAPID INSIGHT AND FAST INFORMATION
DATA VISUALIZATION ANALYTIC VISUALIZATION
EXPLORATION DISCOVERY
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SAS® VISUAL ANALYTICS BUSINESS VISUALIZATION DRIVEN BY ANALYTICS
ENTERPRISE/DEPARTMENTAL
AND SELF SERVICE
VISUALIZATION POWERED BY SAS ANALYTICS REPORTING, MOBILE
COLLABORATION
• Scalable, any size data• Flexible deployment• In-memory analytics
• Analytic visualizations• “Analytics for everyone”• Text analysis
• Design once• Feature rich mobile apps• Integration with MS apps
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WWW.SAS.COM
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HIGH-PERFORMANCE ANALYTICS SAS IN-MEMORY ANALYTICS
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HIGH-PERFORMANCE ANALYTICS SAS IN-MEMORY ANALYTICS
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HIGH-PERFORMANCE ANALYTICS SAS IN-MEMORY ANALYTICS
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HIGH-PERFORMANCE ANALYTICS SAS IN-MEMORY ANALYTICS
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HIGH-PERFORMANCE ANALYTICS SAS IN-MEMORY ANALYTICS
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HIGH-PERFORMANCE ANALYTICS SAS IN-MEMORY ANALYTICS